mParticle vs. Zaius (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
mParticle
Score 7.2 out of 10
N/A
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A
Zaius (discontinued)
Score 7.2 out of 10
N/A
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.N/A
Pricing
mParticleZaius (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
mParticleZaius (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
mParticleZaius (discontinued)
Top Pros
Top Cons
Best Alternatives
mParticleZaius (discontinued)
Small Businesses
Klaviyo
Klaviyo
Score 8.9 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.3 out of 10
Treasure Data
Treasure Data
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
mParticleZaius (discontinued)
Likelihood to Recommend
6.9
(10 ratings)
6.6
(6 ratings)
Likelihood to Renew
5.5
(1 ratings)
6.4
(1 ratings)
Usability
-
(0 ratings)
2.7
(1 ratings)
Support Rating
8.0
(10 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
User Testimonials
mParticleZaius (discontinued)
Likelihood to Recommend
mParticle
If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
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Discontinued Products
Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.
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Pros
mParticle
  • Collect customer data from multiple sources.
  • Integrated with wide breadth of vendors and verticals.
  • Helps track unregistered user data into registered user data.
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Discontinued Products
  • It's relatively simple to use
  • Segment building is quick and can be easily customized with field data
  • Chat support is generally fast to respond
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Cons
mParticle
  • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
  • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
  • Audiences...definitely not as robust as Amplitude
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Discontinued Products
  • Automation of data from other platforms such as our ERP.
  • The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.
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Likelihood to Renew
mParticle
It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
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Discontinued Products
There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.
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Usability
mParticle
No answers on this topic
Discontinued Products
  • Creating reports can be difficult and they aren't very visual.
  • There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
  • Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
  • Figuring out how to inject a module onto a page is difficult.
  • Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.
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Support Rating
mParticle
Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
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Discontinued Products
Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.
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Implementation Rating
mParticle
No answers on this topic
Discontinued Products
We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.
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Alternatives Considered
mParticle
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
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Discontinued Products
Oh my goodness, there were many, including:
  • Klaviyo
  • Salesforce Email Marketing Cloud
  • Bronto
  • Marapost (the worst experience we ever had. We used them for the longest year on earth).
  • Silverpop (IBM)
  • I forgot their name but they are based in the middle of nowhere Pennsylvania.
  • Exact Target
  • Active Campaign
  • Get Response
  • Drip
  • SendInBlue
  • And more I cannot remember. We spent over six months looking at everything.
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Return on Investment
mParticle
  • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
  • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
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Discontinued Products
  • We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.
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ScreenShots