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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Net-Results

    Score8.1 out of 10
    Small Businesses (1-50 employees)
    Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.

    $800

    Annual agreement, up to 25,000 Contacts or 60,000 Sends

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Net-ResultsAgentforce Marketing
    Editions & Modules
    One Price Full Platform
    $800
    Annual agreement, up to 25,000 Contacts or 60,000 Sends
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Net-ResultsAgentforce Marketing
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsTiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.—
    More Pricing Information
    Community Pulse
    Net-ResultsAgentforce Marketing
    Considered Both Products
    Net Results
    Chose Net-Results
    Marketing automation at its core has become very standardized. While most platforms can easily compete with one another it is difficult to ignore the small company factor when it comes to top-notch support. Net-Results cares a great deal about your success and do what they can …
    Chose Net-Results
    Net-Results is 10X more powerful than HubSpot, which to us was a basic marketing automation implementation that focused only on top of funnel acquisition.

    Net-Results is structured for the marketing automation power user whereas Pardot is structured for the generic marketing …
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    No answers on this topic
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    No answers on this topic
    84%
    Implementation went as expected
    54 Answers
    Features
    Net-ResultsAgentforce Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Net-Results and Salesforce Agentforce Marketing
    Feature
    Net-Results
    7.1
    23 Ratings
    9% below category average
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor7.021 Ratings7.4122 Ratings
    Dynamic content7.214 Ratings8.1153 Ratings
    Ability to test dynamic content7.311 Ratings6.3112 Ratings
    Landing pages7.019 Ratings7.6121 Ratings
    A/B testing6.311 Ratings7.0151 Ratings
    Mobile optimization5.022 Ratings6.7111 Ratings
    Email deliverability reporting8.023 Ratings7.3132 Ratings
    List management7.022 Ratings8.1129 Ratings
    Triggered drip sequences8.618 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Net-Results and Salesforce Agentforce Marketing
    Feature
    Net-Results
    7.6
    20 Ratings
    4% below category average
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation8.518 Ratings8.8109 Ratings
    Lead scoring and grading8.418 Ratings8.1110 Ratings
    Data quality management5.018 Ratings7.3116 Ratings
    Automated sales alerts and tasks8.616 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Net-Results and Salesforce Agentforce Marketing
    Feature
    Net-Results
    7.5
    15 Ratings
    1% below category average
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    4% below category average
    Calendaring7.99 Ratings7.3103 Ratings
    Event/webinar marketing7.015 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Net-Results and Salesforce Agentforce Marketing
    Feature
    Net-Results
    6.9
    7 Ratings
    9% below category average
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns7.07 Ratings7.283 Ratings
    Social profile integration6.77 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Net-Results and Salesforce Agentforce Marketing
    Feature
    Net-Results
    6.3
    22 Ratings
    17% below category average
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards7.021 Ratings8.1118 Ratings
    Standard reports6.022 Ratings7.3123 Ratings
    Custom reports6.019 Ratings7.3100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Net-Results and Salesforce Agentforce Marketing
    Feature
    Net-Results
    7.5
    20 Ratings
    2% below category average
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API7.015 Ratings6.790 Ratings
    Role-based workflow & approvals8.08 Ratings6.689 Ratings
    Customizability7.019 Ratings6.9111 Ratings
    Integration with Salesforce.com7.99 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM7.03 Ratings8.914 Ratings
    Integration with SugarCRM8.17 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.524 Ratings
    Best Alternatives
    Net-ResultsAgentforce Marketing
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Net-ResultsAgentforce Marketing
    Likelihood to Recommend
    8.0
    (25 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    9.0
    (4 ratings)
    8.1
    (114 ratings)
    Usability
    7.5
    (3 ratings)
    8.5
    (37 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)
    User Testimonials
    Net-ResultsAgentforce Marketing
    Likelihood to Recommend
    Net Results
    Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Net Results
    • Automated emails in a drip campaign that Sales can remove people from.
    • Lead scoring and alerts that go right to the lead owner.
    • Weekly reports to each Sales person with their hottest lead.
    • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
    • Integration with Salesforce. The Sales team can basically trigger their own emails.
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Net Results
    • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
    • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Net Results
    Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Net Results
    Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    Net Results
    No answers on this topic
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Net Results
    No answers on this topic
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Net Results
    No answers on this topic
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    Net Results
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Net Results
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Net Results
    No answers on this topic
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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    Alternatives Considered
    Net Results
    We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
    Incentivized
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    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Net Results
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    Net Results
    No answers on this topic
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Return on Investment
    Net Results
    • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
    • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
    • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Net-Results Screenshots

    Screenshot of Advanced nurturing campaignsScreenshot of Form actionsScreenshot of Salesforce integration/FunnelvisionScreenshot of Deep database segmentationScreenshot of Dashboards and reportsScreenshot of Drag and drop email builder

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.