What users are saying about
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
123 Ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 3.5 out of 100

SpyFu

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
123 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    SEO

    NinjaCat

    Feature Set Not Supported
    N/A
    6.9

    SpyFu

    69%
    SpyFu ranks higher in 8/8 features

    Keyword analysis

    N/A
    0 Ratings
    7.7
    77%
    47 Ratings

    Backlink management

    N/A
    0 Ratings
    6.4
    64%
    35 Ratings

    SERP ranking tracking

    N/A
    0 Ratings
    7.9
    79%
    39 Ratings

    Page grader

    N/A
    0 Ratings
    7.1
    71%
    26 Ratings

    Competitive analysis

    N/A
    0 Ratings
    8.6
    86%
    46 Ratings

    Site audit / diagnostics

    N/A
    0 Ratings
    6.7
    67%
    31 Ratings

    Site recommendations

    N/A
    0 Ratings
    6.1
    61%
    28 Ratings

    Task management

    N/A
    0 Ratings
    5.1
    51%
    19 Ratings

    SEO Channels

    NinjaCat

    Feature Set Not Supported
    N/A
    7.4

    SpyFu

    74%
    SpyFu ranks higher in 4/4 features

    Local SEO

    N/A
    0 Ratings
    7.1
    71%
    31 Ratings

    Social SEO

    N/A
    0 Ratings
    7.7
    77%
    26 Ratings

    Mobile SEO

    N/A
    0 Ratings
    7.5
    75%
    28 Ratings

    Global SEO

    N/A
    0 Ratings
    7.5
    75%
    31 Ratings

    SEO Platform & Account Management

    NinjaCat

    Feature Set Not Supported
    N/A
    7.7

    SpyFu

    77%
    SpyFu ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    7.7
    77%
    25 Ratings

    Integration with web analytics tools

    N/A
    0 Ratings
    7.8
    78%
    18 Ratings

    Attribute Ratings

    • SpyFu is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    1.6

    NinjaCat

    16%
    4 Ratings
    8.1

    SpyFu

    81%
    57 Ratings

    Likelihood to Renew

    NinjaCat

    N/A
    0 Ratings
    10.0

    SpyFu

    100%
    10 Ratings

    Support Rating

    7.4

    NinjaCat

    74%
    3 Ratings
    7.6

    SpyFu

    76%
    26 Ratings

    Likelihood to Recommend

    NinjaCat

    NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
    Matthew Stewart | TrustRadius Reviewer

    SpyFu

    SpyFu is great at providing keyword recommendations and canning your own website to give an overall SEO health score; however, the data they provide is for the advanced SEO and paid search marketer. I could see the tool being less appropriate if a team had no one able to comprehend the data and implement it. If the latter is the case, SpyFu is another wasted data source.
    Anonymous | TrustRadius Reviewer

    Pros

    NinjaCat

    • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
    • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
    • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
    John Kobel | TrustRadius Reviewer

    SpyFu

    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Anonymous | TrustRadius Reviewer

    Cons

    NinjaCat

    • The tool does struggle with handling data from tools that aren't particularly clean.
    • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
    • Portions of the tool don't work as expected but there are work-arounds in almost all situations.
    James Arnold | TrustRadius Reviewer

    SpyFu

    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    NinjaCat

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    NinjaCat Editions & Modules

    Additional Pricing Details

    SpyFu

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $39 per month

    SpyFu Editions & Modules

    Edition
    Basic$391
    Professional$791
    Team$2991
    1. per month
    Additional Pricing Details

    Likelihood to Renew

    NinjaCat

    No score
    No answers yet
    No answers on this topic

    SpyFu

    SpyFu 10.0
    Based on 10 answers
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Chris Romero | TrustRadius Reviewer

    Support Rating

    NinjaCat

    NinjaCat 7.4
    Based on 3 answers
    The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
    Matthew Stewart | TrustRadius Reviewer

    SpyFu

    SpyFu 7.6
    Based on 26 answers
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    George Louvis | TrustRadius Reviewer

    Alternatives Considered

    NinjaCat

    Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
    John Kobel | TrustRadius Reviewer

    SpyFu

    Currently we actively use Semrush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is fairly inexpensive.
    Jonathan Kagan | TrustRadius Reviewer

    Return on Investment

    NinjaCat

    • Improved perception of business by improving reporting
    • Much quicker optimization for clients
    • Stands out ahead of competitors
    James Arnold | TrustRadius Reviewer

    SpyFu

    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Anonymous | TrustRadius Reviewer

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