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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nutshell

    Score9.2 out of 10
    N/ANutshell offers a CRM with contact management, calendar sync, click-to-call, and collaboration features.

    $19

    per month per user

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    NutshellVerticalResponse
    Editions & Modules
    Foundation
    $19
    per month per user
    Growth
    $32
    per month per user
    Pro
    $49
    per month per user
    Business
    $67
    per month per user
    Enterprise
    $89
    per month per user
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    NutshellVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details15% discount for annual pricing.—
    More Pricing Information
    Features
    NutshellVerticalResponse
    Sales Force Automation
    Comparison of Sales Force Automation features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    9.2
    15 Ratings
    16% above category average
    VerticalResponse
    -
    Ratings
    Customer data management / contact management9.114 Ratings00 Ratings
    Workflow management10.013 Ratings00 Ratings
    Territory management10.08 Ratings00 Ratings
    Opportunity management10.010 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.914 Ratings00 Ratings
    Contract management10.01 Ratings00 Ratings
    Quote & order management9.59 Ratings00 Ratings
    Interaction tracking7.912 Ratings00 Ratings
    Channel / partner relationship management8.43 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    10.0
    7 Ratings
    26% above category average
    VerticalResponse
    -
    Ratings
    Case management10.06 Ratings00 Ratings
    Call center management10.05 Ratings00 Ratings
    Help desk management10.01 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    8.8
    14 Ratings
    13% above category average
    VerticalResponse
    -
    Ratings
    Lead management9.713 Ratings00 Ratings
    Email marketing7.912 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    9.3
    13 Ratings
    19% above category average
    VerticalResponse
    -
    Ratings
    Task management9.712 Ratings00 Ratings
    Billing and invoicing management8.42 Ratings00 Ratings
    Reporting10.09 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    10.0
    13 Ratings
    27% above category average
    VerticalResponse
    -
    Ratings
    Forecasting10.010 Ratings00 Ratings
    Pipeline visualization10.012 Ratings00 Ratings
    Customizable reports10.012 Ratings00 Ratings
    Customization
    Comparison of Customization features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    9.9
    11 Ratings
    26% above category average
    VerticalResponse
    -
    Ratings
    Custom fields9.511 Ratings00 Ratings
    Custom objects10.06 Ratings00 Ratings
    Scripting environment10.02 Ratings00 Ratings
    API for custom integration9.96 Ratings00 Ratings
    Security
    Comparison of Security features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    9.6
    4 Ratings
    13% above category average
    VerticalResponse
    -
    Ratings
    Single sign-on capability9.63 Ratings00 Ratings
    Role-based user permissions9.63 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    9.7
    9 Ratings
    25% above category average
    VerticalResponse
    -
    Ratings
    Social data9.39 Ratings00 Ratings
    Social engagement10.02 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    10.0
    2 Ratings
    28% above category average
    VerticalResponse
    -
    Ratings
    Marketing automation10.02 Ratings00 Ratings
    Compensation management10.02 Ratings00 Ratings
    Platform
    Comparison of Platform features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    9.1
    13 Ratings
    18% above category average
    VerticalResponse
    -
    Ratings
    Mobile access9.113 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Nutshell CRM and VerticalResponse
    Feature
    Nutshell CRM
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    NutshellVerticalResponse
    Small Businesses
    Salesflare
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NutshellVerticalResponse
    Likelihood to Recommend
    9.7
    (15 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    8.6
    (19 ratings)
    Usability
    8.7
    (5 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.5
    (2 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    10.0
    (4 ratings)
    User Testimonials
    NutshellVerticalResponse
    Likelihood to Recommend
    Nutshell Inc.
    This can be used for different industries, healthcare, IT, retail or any company with a customer service line, big or small. if i had to ask, i would say "Do you have any type of filing system that you use?" "anything where you are keeping track of personal/ business information." Do you need access to information on a day to day basis? If they do , then this can be used , especially if you need to keep track of the numbers; we like how we can see if are things going up or down.
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Nutshell Inc.
    • Customization - we are able to make Nutshell make the most sense for our company and processes
    • Scheduling - the ability to set tasks allows us to never forget a follow-up call or email
    • Tags - allow us to prioritize leads and segment our customers and potential customers
    • Communication - the ability to tag colleagues in notes for callbacks or updates to accounts is very helpful to keep everyone on the same page
    • Email History - being able to blind copy all our email communication to Nutshell, allows us to have email threads and notes all in one place
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Nutshell Inc.
    • integration with email doesn't work as advertised
    • would like integration with quickbooks
    • If there is a misspelling in any one email address, you can not send a mass email. You must go back and correct each error before it can send.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Nutshell Inc.
    This is perfect for a small business / Home based business with SaaS. Nutshell constantly adds new features and the price is much better than more robust software like Salesforce.
    Incentivized
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Nutshell Inc.
    Extremely easy to use and they help you throughout the process. I find it not challenging, an effective utility to help us prioritize and engage efficiently at a reasonable price point. We enjoy working with the team there and they're easy to access. I've already recommended it to two colleagues
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Nutshell Inc.
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Nutshell Inc.
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Nutshell Inc.
    Nutshell's support team has always been great and they tend to go above and beyond. They are polite, friendly, personable and great listeners. They are also great about sending follow up emails too.
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Nutshell Inc.
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Nutshell Inc.
    Implementation is difficult everytime but this was relatively simple due to the small amount of data we moved
    Incentivized
    Read full review
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Nutshell Inc.
    When I first started with BCI, they were using ACT!. It was hard to navigate and there were a lot of spots for duplicate information that made it hard to know if you were in the right spot or not. Then if you had trouble, you would spend 3 hours on the phone with customer service and often they would not even be able to find a solution. I would not recommend ACT! to anyone. Since getting nutshell, I have learned a bit about Cosential and I know that it is more catered to the construction industry and can help with proposal creation, so I think that may be something we consider in the not-too-near future.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    Nutshell Inc.
    • Nutshell CRM has had a major impact on ROI. The last program we used cost more and had fewer features and accessibility.
    • One negative impact is its email functions. As stated before in this review I need to be able to send large attachments and pics through email and Nutshell is very limited when it comes to that.
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    Nutshell Screenshots

    Screenshot of Nutshell's dashboard, mobile app, and sales metrics.Screenshot of the interface to build custom pipelines.Screenshot of where to measure contact engagement with Nutshell Marketing emails, forms, website traffic, and landing pages.Screenshot of the interface to engage with website visitors and leads throughout the buying journey via multiple channels using Nutshell Engagement. Channels include SMS, AI webchat, WhatsApp, Facebook Messenger, and Instagram DMs.Screenshot of Quotes & Invoices, where users can create, send, and monitor custom quotes and invoices without leaving Nutshell.