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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Okta

    Score9 out of 10
    N/AOkta is an enterprise grade identity management service, built in the cloud. IT can manage access across any application, person or device. Whether the people are employees, partners or customers or whether the applications are in the cloud, on premises or on a mobile device, Okta helps IT become more secure and maintain compliance. The Okta service provides directory services, single sign-on, authentication, provisioning, workflow, and built in reporting. ment systems.

    $6

    per month per user

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Pricing
    OktaSpyFu
    Editions & Modules
    Starter
    $6.00
    per month per user
    Essentials
    $17.00
    per month per user
    Professional
    Inquire for pricing
    Per User Per Month
    Enterprise
    Inquire for pricing
    Per User Per Month
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Offerings
    Pricing Offerings
    OktaSpyFu
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    OktaSpyFu
    Identity Management
    Comparison of Identity Management features of Okta and SpyFu
    Feature
    Okta
    8.8
    159 Ratings
    7% above category average
    SpyFu
    -
    Ratings
    ID-Management Access Control9.3146 Ratings00 Ratings
    ID Management Single-Sign On (SSO)9.3158 Ratings00 Ratings
    Multi-Factor Authentication9.2154 Ratings00 Ratings
    Password Management7.9147 Ratings00 Ratings
    Account Provisioning and De-provisioning8.7133 Ratings00 Ratings
    ID Management Workflow Automation8.5123 Ratings00 Ratings
    ID Risk Management8.6116 Ratings00 Ratings
    SEO
    Comparison of SEO features of Okta and SpyFu
    Feature
    Okta
    -
    Ratings
    SpyFu
    6.6
    52 Ratings
    15% below category average
    Keyword analysis00 Ratings7.052 Ratings
    Backlink management00 Ratings6.040 Ratings
    SERP ranking tracking00 Ratings6.044 Ratings
    Page grader00 Ratings7.829 Ratings
    Competitive analysis00 Ratings7.051 Ratings
    Site audit / diagnostics00 Ratings7.232 Ratings
    Site recommendations00 Ratings6.031 Ratings
    Task management00 Ratings6.120 Ratings
    SEO Channels
    Comparison of SEO Channels features of Okta and SpyFu
    Feature
    Okta
    -
    Ratings
    SpyFu
    5.8
    39 Ratings
    27% below category average
    Local SEO00 Ratings5.033 Ratings
    Social SEO00 Ratings5.028 Ratings
    Mobile SEO00 Ratings8.029 Ratings
    Global SEO00 Ratings5.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Okta and SpyFu
    Feature
    Okta
    -
    Ratings
    SpyFu
    7.2
    28 Ratings
    16% below category average
    Multi-domain support00 Ratings6.028 Ratings
    Integration with web analytics tools00 Ratings8.518 Ratings
    Best Alternatives
    OktaSpyFu
    Small Businesses
    JumpCloud
    Score9.3 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    OneLogin by One Identity
    Score9.4 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    RSA Access Manager (Discontinued)
    Score10 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OktaSpyFu
    Likelihood to Recommend
    8.9
    (200 ratings)
    7.0
    (62 ratings)
    Likelihood to Renew
    8.0
    (18 ratings)
    10.0
    (10 ratings)
    Usability
    9.0
    (1 ratings)
    7.0
    (1 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (12 ratings)
    7.6
    (13 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OktaSpyFu
    Likelihood to Recommend
    Okta
    Should be well-suited for a SaaS business organisation as they have a lot of internal applications and need a role-based authentication system between the various teams, improving security and audit log system to account for any breaches. It integrates well with internal applications such as Salesforce and Oracle. Best when need of SSO.
    Incentivized
    Read full review
    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
    Read full review
    Pros
    Okta
    • Centralized control of enterprise passwords
    • Extensive customization of acceptable password criteria
    • One system for Identity and Access Management to learn
    • Scalable throughout the university for all central services
    • Uniform login experience for students, faculty, and staff
    • Single point of response to address termination of access
    • Ability to use FastPass for lower priority systems
    • Excellent support of multi-factor requirements
    Incentivized
    Read full review
    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
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    Cons
    Okta
    • I do have to reset my password quite frequently. However, I don't think there is really a way to improve this, as it's a good security measure.
    • It makes me re-sign in a couple of times a day, sometimes if I haven't used my laptop for a couple of hours, and sometimes just randomly throughout the day.
    • It doesn't remember my devices, either my laptop or phone. so it always calls that out.
    Incentivized
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    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
    Read full review
    Likelihood to Renew
    Okta
    Okta has a passion to provide secure and scalable identity solution. Their passion has come across as advocacy in a way that has deepened my knowledge of the field of authentication. I took identity for granted before but after seeing features such as external authentication I know that Okta can enable my business to reach new heights
    Read full review
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    Usability
    Okta
    Some of its features are great and some are slightly complex and not easy without vendor support.
    Incentivized
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    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
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    Reliability and Availability
    Okta
    The Okta Identity Cloud advertises 4 9's of reliability and I would go as far to say that it may even do better than that. As a true Global organization that operates in just about every region of the world, we have yet to have an issue with The Okta Identity Cloud that has impacted our business operations.
    Incentivized
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    SpyFu
    No answers on this topic
    Performance
    Okta
    From my perspective, for the things that my group uses it for, Okta is very fast. It is as least as fast as the local password database methods that it replaces on our campus enterprise services. I do not believe that it slows anything down at all. In fact, not having to think too much about the login, because they all look the same, probably speeds things up somewhat.
    Incentivized
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    SpyFu
    No answers on this topic
    Support Rating
    Okta
    We've had a few support cases over the years and every case has been handled by the Okta support team beautifully. We received clear answers to questions we had regarding setup and even were provided simple to follow guides on how to setup their product to use with custom applications.
    Incentivized
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    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
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    Alternatives Considered
    Okta
    Okta is far superior in terms of integrations, user interface, automation, and connectivity. Additionally, Okta offers better support and availability, and a more robust solution across every capacity Entra competes in. Okta simply works, whereas Microsoft Entra has a large overhead that is difficult to use when configuring things.
    Incentivized
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    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
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    Scalability
    Okta
    Being a cloud native application, The Okta Identity Cloud is extremely scalable and easy to setup. By integrating into existing directories and applications via standard techniques and protocols, it is very easy to both initially setup and add additional users as required. Once all the necessary integrations are setup, it's a simple rinse and repeat process to onboard additional users (which can be automated with imports as well)
    Incentivized
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    SpyFu
    No answers on this topic
    Return on Investment
    Okta
    • Increased user productivity - not fighting with IT all the time!
    • Though there could be a bit more on the 'lost/broken phone' front, the self-service eliminates time that would typically be spent waiting for IT support/admins.
    • An Okta account under a certain domain allows proper access from the get-go, and under certain apps (such as our HRIS), adding members is easy.
    • Improved security - deactivating Okta removes all account access across multiple platforms instantly for leavers.
    Incentivized
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    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
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