Likelihood to Recommend Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
Read full review Sniply is well suited for large companies with very engaged audiences and brands that attract a lot of attention. It would also work well with single brands that don't have to switch between profiles. For us, it works very well; it is just a little more time consuming than if we were a larger company or had fewer brands.
Read full review Pros Auto-poster feature that allows scheduling of posts to be made in relatively short time. Calendar view has a great UI with easy to use drag and drop and editing features. Message assets can be saved per campaign without having to re-draft them for repeated promotions. Good reporting via excel export and dashboard overview Great customer service and support! Including response rate and implementation of requested features Read full review Using the 'Call to Action' feature means I set specific text to drive people to my blog. 1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too. It's super easy to track clicks and conversions to your website. Super easy integration with Buffer which is fantastic. Read full review Cons Sometimes there were bugs in the user experience, but they seemed to be quickly addressed. They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up. Read full review Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes. Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account. Customization. Snips are look the same, it would be helpful if there were more customization options. Read full review Likelihood to Renew I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
Read full review Usability Makes it super easy
Read full review Support Rating When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
Read full review Online Training There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
Read full review Implementation Rating As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
Read full review Alternatives Considered The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
Read full review Sniply has a lot more data and customization features.
Bitly does not have the features we need in the version we use. Sniply's UI is a lot more clean and user friendly then
Bitly and is easier to use. Also, the integration with Sendible makes Sniply much more convenient for us to use
Read full review Return on Investment Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions. Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena. Ability to quickly post allows for immediate input during time sensitive social discussions. Read full review I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me. Read full review ScreenShots