Omnisend vs. Robly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Omnisend
Score 8.1 out of 10
N/A
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
$16
per month 500 contacts, 6,000 emails / month
Robly
Score 8.9 out of 10
N/A
Robly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.
$19
per month
Pricing
OmnisendRobly
Editions & Modules
Free plan
$0
Standard plan
$16
per month
Pro plan
$59
per month
Robly
$19
per month
Offerings
Pricing Offerings
OmnisendRobly
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
More Pricing Information
Community Pulse
OmnisendRobly
Features
OmnisendRobly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Omnisend
7.0
14 Ratings
12% below category average
Robly
7.7
44 Ratings
3% below category average
WYSIWYG email editor8.113 Ratings7.136 Ratings
Dynamic content4.912 Ratings7.432 Ratings
Ability to test dynamic content8.011 Ratings00 Ratings
Landing pages8.67 Ratings00 Ratings
A/B testing8.19 Ratings7.725 Ratings
Mobile optimization8.611 Ratings7.738 Ratings
Email deliverability reporting6.413 Ratings9.443 Ratings
List management6.013 Ratings7.344 Ratings
Triggered drip sequences4.411 Ratings7.423 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Omnisend
6.3
13 Ratings
19% below category average
Robly
9.0
42 Ratings
17% above category average
Dashboards5.512 Ratings00 Ratings
Standard reports5.413 Ratings9.042 Ratings
Custom reports8.010 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Omnisend
8.9
10 Ratings
12% above category average
Robly
-
Ratings
Link Tracking9.08 Ratings00 Ratings
Image Validation8.57 Ratings00 Ratings
Inbox Display9.07 Ratings00 Ratings
Email Previews9.110 Ratings00 Ratings
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OmnisendRobly
Small Businesses
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Score 10.0 out of 10
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Score 10.0 out of 10
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VerticalResponse
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
Emma by Marigold
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Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
OmnisendRobly
Likelihood to Recommend
5.5
(14 ratings)
8.7
(44 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
8.8
(7 ratings)
8.4
(4 ratings)
Support Rating
5.0
(1 ratings)
7.3
(1 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
OmnisendRobly
Likelihood to Recommend
Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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Robly
I would absolutely recommend Robly to my colleagues. I have used Robly for over six years now and have found so many positives over my years of using it! It provides an easy way for us to keep our contacts organized, and we can easily embed forms into our website. When comparing Robly's pricing options with other email platforms, it won by a landslide. Some small aspects of the program may seem a little outdated, but I have everything I need and more!
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Pros
Omnisend
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
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Robly
  • Robly constantly updates the status information of each email that is sent from its platform, which helps to ensure that there are no problems reviewing the number of people among the targets that could be interested in our service or product, and become customers, when it is necessary to identify them from those who are not, and that otherwise would cause high error margins in the reports.
  • The software has a visual power that is very easy to extend through third-party platforms, allowing us to create content in services such as Photoshop, which we can then include in mailings, although it is also feasible to import the content in the traditional way, through image formats. Among these, the best one to work with is PNG, which allows us to remove the background content so that the important section of the image fits better with the format of the e-mails.
  • Robly works with services based on the optimization of group projects, whose integration serves to send emails to all participants equally, and that these are kept constantly notified about updates to the work, and can be coupled well in advance to these updates, so that no confusion arises at the time of unifying the work sent and points within the same should not be exposed.
  • In reality, Robly's technical support is something we have never had the opportunity to interact with, as the platform is not so buggy that we would need to contact them for advice. In any case, they are likely to show promising results considering the quality of the service.
  • It has been very easy to get familiar with the functions Robly has to work with advanced email address database configurations without losing track of the progress of each campaign, and this is thanks to the well-optimized structure of the platform.
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Cons
Omnisend
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
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Robly
  • I don't have many cons for Robly. One thing that would be helpful is concerning adding a set of emails to the contact list. It would be nice to receive a list of emails that are not added and a reason why (e.g., duplicate, etc.).
  • I have noticed that when I am editing an email campaign, at times it will unexpectedly stop showing me the text editing menu bar, and there doesn't seem to be a way to call it back up. This can be resolved by saving and exiting the campaign and then reopening, but it breaks into my work flow and is an inconvenience. I have not been able to find a pattern for the occurrence of the glitch.
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Likelihood to Renew
Omnisend
No answers on this topic
Robly
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
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Usability
Omnisend
The platform is super easy to use — even without deep technical knowledge. And the best part is, Omnisend keeps improving all the time.
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Robly
Overall Robly's usability can be considered easy and intuitive. For experienced marketing professionals this program would not be challenging to navigate even on the first uses. There may be a slight learning curve for amateur users but overall it is fairly simple and easy to use and creates professional results.
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Support Rating
Omnisend
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
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Robly
We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
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Implementation Rating
Omnisend
No answers on this topic
Robly
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
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Alternatives Considered
Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
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Robly
Robly has much of the same functionality as Constant Contact. I find Robly's interface to be more intuitive. Robly allows us to upload as many images and documents as we want, without charging us extra. Robly's subscription price is lower than Constant Contact. Their newsletter archiving is also more robust. With Constant Contact, I felt "nickled and dimed." Not only is Robly's base price lower, it's the price! You can upgrade to unlock more sophisticated features.
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Return on Investment
Omnisend
  • I am able to see if ordered were placed based on who opened the email and clicked on links.
  • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
  • It has helped to increase website traffic
  • It has allowed my to expand how I can communicate with potential customers.
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Robly
  • There has been an increase in revenue in the last month, which is reflected in our ROI of 300%.
  • Results are shown quickly, although this depends directly on the investment made in the platform (the $15 price is only for the base plan).
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ScreenShots

Omnisend Screenshots

Screenshot of an overview of landing pages, with OmnisendScreenshot of an overview of email marketing, with OmnisendScreenshot of a description of Omnisend's pre-built ecommerce workflowsScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's reporting