Ontraport vs WordPress | TrustRadius

What users are saying about

Score 6.7 out of 10

Based on 33 reviews and ratings

Score 8.4 out of 10

Based on 2570 reviews and ratings

Feature Rating Comparison

Ontraport

WordPress

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Ontraport

WordPress

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Ontraport

WordPress

Calendaring

Event/webinar marketing

Ontraport

WordPress

Social sharing and campaigns

Social profile integration

Ontraport

WordPress

Dashboards

Standard reports

Custom reports

Ontraport

WordPress

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Internationalization / multi-language

Ontraport

WordPress

Role-based user permissions

Ontraport

WordPress

WYSIWYG editor

Code quality / cleanliness

Admin section

Page templates

Library of website themes

Mobile optimization / responsive design

Publishing workflow

Form generator

Ontraport

WordPress

Content taxonomy

SEO support

Bulk management

Availability / breadth of extensions

Community / comment management

Pros

User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.

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Chief Media Buyer

10xResponseInformation Technology and Services, 51-200 employees

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Worpdress is very SEO-friendly. The built in permalink structure, the organization and structure of post types and pages plus the addition of the 'rhymes with toast' SEO plugin gives you a great SEO foundation.
Wordpress is a constantly evolving piece of code. Wordpress does a great job of maintaining the core product. As new features are available, as new security issues become known, the WP team keeps you up to date with the latest and greatest version.
The Wordpress community is strong! As a developer, this is just fantastic. If I am having trouble implementing a highly custom piece for a client, chances are someone else has already done it! And if not, I can just ask the community, review the Codex or simply Google it. I've never had to say "No, can't do that" when working in Worpdress.

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Digital Marketing Manager

Access Marketing CompanyMarketing and Advertising, 1-10 employees

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Cons

Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.

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Web & Sales Consultant

One Yellow TreeMarketing and Advertising, 1-10 employees

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To gain additional features, you sometimes need a lot of plug-ins that often slow the website down.
To obtain a higher, more optimized SEO presence, you sometimes need a stronger technology or more pesky plug-ins.
Because WordPress is commonly use and popularity, it is an ideal target for hackers.

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Digital Marketing Manager

Orasi SoftwareComputer Software, 201-500 employees

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Likelihood to Renew

Ontraport 9.1

Based on 8 answers

My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.

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Verified User

Manager in Marketing

Education Management Company, 1-10 employees

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WordPress 9.5

Based on 37 answers

My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.

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Mathew Riexinger

VP of Online Marketing

mriexinger@gmail.comMarketing and Advertising, 11-50 employees

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Usability

Ontraport 7.8

Based on 3 answers

The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.

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Sales Manager

Hague Quality Water of Los Osos, CAConsumer Goods, 1-10 employees

View all 3 answers on this topic

WordPress 8.5

Based on 17 answers

I give it an 8 rating because it's a great piece of open-source software that can be customized easily. There is an ease of use and the customizations are a treat. There are a lot of themes to choose from (though paid themes are the best as they provide more support).

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Verified User

Employee in Information Technology

Information Technology & Services Company, 1-10 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

WordPress 9.5

Based on 3 answers

Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.

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Martin Aranovitch

Founder, WPTrainMe.com - WordPress Training Plugin

WPTrainMe.comE-Learning, 1-10 employees

View all 3 answers on this topic

Performance

Ontraport 7.7

Based on 4 answers

Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.

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Business Partner

The Life Coach SchoolEducation Management, 1-10 employees

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WordPress 8.6

Based on 2 answers

Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site.If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.

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Martin Aranovitch

Founder, WPTrainMe.com - WordPress Training Plugin

WPTrainMe.comE-Learning, 1-10 employees

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Support Rating

Ontraport 9.0

Based on 3 answers

The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.

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Verified User

Manager in Marketing

Education Management Company, 1-10 employees

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WordPress 8.5

Based on 15 answers

WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.

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Verified User

Consultant in Marketing

Internet Company, 1-10 employees

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In-Person Training

Ontraport 9.1

Based on 1 answer

I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.

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Director of SEM

National PositionsMarketing and Advertising, 501-1000 employees

View all 1 answers on this topic

WordPress 7.0

Based on 1 answer

Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.

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Verified User

Consultant in Marketing

Internet Company, 1-10 employees

View all 1 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

WordPress 10.0

Based on 1 answer

It is very easy to find online resources to learn how to do just about anything with WordPress.

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Web Developer

BeeDragon Web ServicesInternet, 1-10 employees

View all 1 answers on this topic

Implementation Rating

Ontraport 9.1

Based on 2 answers

If you know your business, ONTRAPORT is easy

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President

Spearhead Sales & MarketingMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

WordPress 9.0

Based on 11 answers

WordPress is not a great solution if you have:1) A larger site with performance / availability requirements.2) Multiple types of content you want to share - each with its own underlying data structure.3) Multiple sites you need to manage.For very small sites where these needs are not paramount, WordPress is a decent solution

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Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 11-50 employees

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Alternatives Considered

Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!

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Director Of Operations

Clients In Abundance International Business AcademyMarketing and Advertising, 1-10 employees

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It was important for our business needs that it be easy to manage our website for non-technical staff. WordPress was significantly easier to use compared to Drupal. While it is possible that staff could have been trained on Drupal, WordPress required minimal training in order for our staff to post blogs and make content changes. Drupal also didn't have the same level of online support that WordPress had. If there was anything we wanted to do with WordPress, we could easily find how to do it with a quick Google search. This was not the case with Drupal.

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Verified User

Technician in Information Technology

Staffing & Recruiting Company, 201-500 employees

View all 96 answers on this topic

Scalability

Ontraport 8.2

Based on 1 answer

With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.

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The Ontraport Expert for Rapid Growth Solopreneurs

Connect With Your ClientMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

WordPress 10.0

Based on 1 answer

WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus.Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc.The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc.The scaling possibilities of WordPress are truly endless.

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Martin Aranovitch

Founder, WPTrainMe.com - WordPress Training Plugin

WPTrainMe.comE-Learning, 1-10 employees

View all 1 answers on this topic

Return on Investment

We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
We have been able to more effectively target relevant donors that have given more recently.
ONTRAPORT has consolidated the tracking software that we have used for contact information.

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WMU Graduate Ambassador

Western Michigan UniversityNon-Profit Organization Management, 1-10 employees

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It creates better engagement with the users who are able to update their own content. They are happy and thus bring more clients.
Update and maintenance for a website is hassle free which improves efficiency of the maintainer.
The availability of multitude of themes and plugins makes responding to customer's request quick and effective, which increases customer satisfaction.

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Verified User

Project Manager in Information Technology

Information Technology and Services Company, 11-50 employees

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Screenshots

See All (7) Ontraport Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Ontraport Editions & Modules

Edition

Pro	$297¹
Basic	$79²
Plus	$147³
Enterprise	$497⁴

per month (3 Users -- up to 10,000 Contacts)
per month (1 User -- up to 1,000 contacts)
per month (2 Users -- up to 2,500 Contacts)
per month (5 Users -- up to 20,000 Contacts

Modules

100,000 extra contacts	$99¹
Additional user	$47²
100,000 extra messages	$99³
First-class postcards	$1³

Other
Per User per Month
Other

Additional Pricing Details

Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free."

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

WordPress Editions & Modules

—

Additional Pricing Details

—

Rating Summary

Ontraport

WordPress

Ontraport

WordPress

Ontraport

WordPress

Ontraport

WordPress

Ontraport

WordPress

Ontraport

WordPress

Ontraport

WordPress

Ontraport

WordPress

Ontraport

WordPress

Ontraport

WordPress

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