33 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 6.7 out of 100
Based on 33 reviews and ratings
Top Rated
2570 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 2570 reviews and ratings
Likelihood to Recommend
Ontraport
Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Founder
Kirkland Media GroupMarketing and Advertising, 1-10 employees
WordPress
Data analytics of number of views on the WordPress website is approximated or not appropriate. Also, links cannot be added to images i.e if we wish to put up an image which upon click should take the user to the required link (link embedding in images is not supported).
Lecturer
VidyalankarE-Learning, 51-200 employees
Feature Rating Comparison
Email & Online Marketing
Ontraport
8.3
WordPress
—
WYSIWYG email editor
Ontraport
8.5
WordPress
—
Dynamic content
Ontraport
9.7
WordPress
—
Ability to test dynamic content
Ontraport
8.3
WordPress
—
Landing pages
Ontraport
7.6
WordPress
—
A/B testing
Ontraport
9.5
WordPress
—
Mobile optimization
Ontraport
8.3
WordPress
—
Email deliverability reporting
Ontraport
7.1
WordPress
—
List management
Ontraport
6.0
WordPress
—
Triggered drip sequences
Ontraport
9.8
WordPress
—
Lead Management
Ontraport
5.9
WordPress
—
Lead nurturing
Ontraport
7.8
WordPress
—
Lead scoring and grading
Ontraport
4.6
WordPress
—
Data quality management
Ontraport
5.2
WordPress
—
Automated sales alerts and tasks
Ontraport
6.1
WordPress
—
Campaign Management
Ontraport
7.7
WordPress
—
Calendaring
Ontraport
6.2
WordPress
—
Event/webinar marketing
Ontraport
9.1
WordPress
—
Social Media Marketing
Ontraport
7.1
WordPress
—
Social sharing and campaigns
Ontraport
7.1
WordPress
—
Social profile integration
Ontraport
7.2
WordPress
—
Reporting & Analytics
Ontraport
8.2
WordPress
—
Dashboards
Ontraport
8.9
WordPress
—
Standard reports
Ontraport
5.8
WordPress
—
Custom reports
Ontraport
9.8
WordPress
—
Platform & Infrastructure
Ontraport
7.7
WordPress
8.5
API
Ontraport
5.9
WordPress
8.6
Role-based workflow & approvals
Ontraport
8.9
WordPress
—
Customizability
Ontraport
9.8
WordPress
—
Integration with Salesforce.com
Ontraport
7.3
WordPress
—
Integration with Microsoft Dynamics CRM
Ontraport
7.3
WordPress
—
Integration with SugarCRM
Ontraport
7.3
WordPress
—
Internationalization / multi-language
Ontraport
—
WordPress
8.5
Security
Ontraport
—
WordPress
8.4
Role-based user permissions
Ontraport
—
WordPress
8.4
Web Content Creation
Ontraport
—
WordPress
8.4
WYSIWYG editor
Ontraport
—
WordPress
8.7
Code quality / cleanliness
Ontraport
—
WordPress
7.9
Admin section
Ontraport
—
WordPress
8.2
Page templates
Ontraport
—
WordPress
8.2
Library of website themes
Ontraport
—
WordPress
8.9
Mobile optimization / responsive design
Ontraport
—
WordPress
8.6
Publishing workflow
Ontraport
—
WordPress
8.7
Form generator
Ontraport
—
WordPress
7.8
Web Content Management
Ontraport
—
WordPress
8.5
Content taxonomy
Ontraport
—
WordPress
8.7
SEO support
Ontraport
—
WordPress
8.4
Bulk management
Ontraport
—
WordPress
7.7
Availability / breadth of extensions
Ontraport
—
WordPress
8.9
Community / comment management
Ontraport
—
WordPress
8.8
Pros
Ontraport
- User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
- ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
- Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Chief Media Buyer
10xResponseInformation Technology and Services, 51-200 employees
WordPress
- Worpdress is very SEO-friendly. The built in permalink structure, the organization and structure of post types and pages plus the addition of the 'rhymes with toast' SEO plugin gives you a great SEO foundation.
- Wordpress is a constantly evolving piece of code. Wordpress does a great job of maintaining the core product. As new features are available, as new security issues become known, the WP team keeps you up to date with the latest and greatest version.
- The Wordpress community is strong! As a developer, this is just fantastic. If I am having trouble implementing a highly custom piece for a client, chances are someone else has already done it! And if not, I can just ask the community, review the Codex or simply Google it. I've never had to say "No, can't do that" when working in Worpdress.
Digital Marketing Manager
Access Marketing CompanyMarketing and Advertising, 1-10 employees
Cons
Ontraport
- Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
- Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
- Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
- Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
- Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
- Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
- Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Web & Sales Consultant
One Yellow TreeMarketing and Advertising, 1-10 employees
WordPress
- To gain additional features, you sometimes need a lot of plug-ins that often slow the website down.
- To obtain a higher, more optimized SEO presence, you sometimes need a stronger technology or more pesky plug-ins.
- Because WordPress is commonly use and popularity, it is an ideal target for hackers.
Digital Marketing Manager
Orasi SoftwareComputer Software, 201-500 employees
Likelihood to Renew
Ontraport
Ontraport 9.1
Based on 8 answers
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.

Verified User
Manager in Marketing
Education Management Company, 1-10 employeesWordPress
WordPress 9.5
Based on 37 answers
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
VP of Online Marketing
mriexinger@gmail.comMarketing and Advertising, 11-50 employees
Usability
Ontraport
Ontraport 7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Sales Manager
Hague Quality Water of Los Osos, CAConsumer Goods, 1-10 employees
WordPress
WordPress 8.5
Based on 17 answers
I give it an 8 rating because it's a great piece of open-source software that can be customized easily. There is an ease of use and the customizations are a treat. There are a lot of themes to choose from (though paid themes are the best as they provide more support).

Verified User
Employee in Information Technology
Information Technology & Services Company, 1-10 employeesReliability and Availability
Ontraport
No score
No answers yet
No answers on this topic
WordPress
WordPress 9.5
Based on 3 answers
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Founder, WPTrainMe.com - WordPress Training Plugin
WPTrainMe.comE-Learning, 1-10 employees
Performance
Ontraport
Ontraport 7.7
Based on 4 answers
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Business Partner
The Life Coach SchoolEducation Management, 1-10 employees
WordPress
WordPress 8.6
Based on 2 answers
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site.If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Founder, WPTrainMe.com - WordPress Training Plugin
WPTrainMe.comE-Learning, 1-10 employees
Support Rating
Ontraport
Ontraport 9.0
Based on 3 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.

Verified User
Manager in Marketing
Education Management Company, 1-10 employeesWordPress
WordPress 8.5
Based on 15 answers
WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.

Verified User
Consultant in Marketing
Internet Company, 1-10 employeesIn-Person Training
Ontraport
Ontraport 9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Director of SEM
National PositionsMarketing and Advertising, 501-1000 employees
WordPress
WordPress 7.0
Based on 1 answer
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.

Verified User
Consultant in Marketing
Internet Company, 1-10 employeesOnline Training
Ontraport
No score
No answers yet
No answers on this topic
WordPress
WordPress 10.0
Based on 1 answer
It is very easy to find online resources to learn how to do just about anything with WordPress.
Web Developer
BeeDragon Web ServicesInternet, 1-10 employees
Implementation Rating
Ontraport
Ontraport 9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
President
Spearhead Sales & MarketingMarketing and Advertising, 1-10 employees
WordPress
WordPress 9.0
Based on 11 answers
WordPress is not a great solution if you have:1) A larger site with performance / availability requirements.2) Multiple types of content you want to share - each with its own underlying data structure.3) Multiple sites you need to manage.For very small sites where these needs are not paramount, WordPress is a decent solution

Verified User
C-Level Executive in Marketing
Marketing and Advertising Company, 11-50 employeesAlternatives Considered
Ontraport
Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
Director Of Operations
Clients In Abundance International Business AcademyMarketing and Advertising, 1-10 employees
WordPress
It was important for our business needs that it be easy to manage our website for non-technical staff. WordPress was significantly easier to use compared to Drupal. While it is possible that staff could have been trained on Drupal, WordPress required minimal training in order for our staff to post blogs and make content changes. Drupal also didn't have the same level of online support that WordPress had. If there was anything we wanted to do with WordPress, we could easily find how to do it with a quick Google search. This was not the case with Drupal.

Verified User
Technician in Information Technology
Staffing & Recruiting Company, 201-500 employeesScalability
Ontraport
Ontraport 8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
The Ontraport Expert for Rapid Growth Solopreneurs
Connect With Your ClientMarketing and Advertising, 1-10 employees
WordPress
WordPress 10.0
Based on 1 answer
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus.Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc.The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc.The scaling possibilities of WordPress are truly endless.
Founder, WPTrainMe.com - WordPress Training Plugin
WPTrainMe.comE-Learning, 1-10 employees
Return on Investment
Ontraport
- We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
- We have been able to more effectively target relevant donors that have given more recently.
- ONTRAPORT has consolidated the tracking software that we have used for contact information.
WMU Graduate Ambassador
Western Michigan UniversityNon-Profit Organization Management, 1-10 employees
WordPress
- It creates better engagement with the users who are able to update their own content. They are happy and thus bring more clients.
- Update and maintenance for a website is hassle free which improves efficiency of the maintainer.
- The availability of multitude of themes and plugins makes responding to customer's request quick and effective, which increases customer satisfaction.

Verified User
Project Manager in Information Technology
Information Technology and Services Company, 11-50 employeesScreenshots
Pricing Details
Ontraport
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Ontraport Editions & Modules
Edition
Pro | $2971 |
---|---|
Basic | $792 |
Plus | $1473 |
Enterprise | $4974 |
- per month (3 Users -- up to 10,000 Contacts)
- per month (1 User -- up to 1,000 contacts)
- per month (2 Users -- up to 2,500 Contacts)
- per month (5 Users -- up to 20,000 Contacts
Modules
100,000 extra contacts | $991 |
---|---|
Additional user | $472 |
100,000 extra messages | $993 |
First-class postcards | $13 |
- Other
- Per User per Month
- Other
Additional Pricing Details
Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free."WordPress
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
WordPress Editions & Modules
—