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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A

    QuickBooks Online

    Score8 out of 10
    N/AQuickBooks Online is a SaaS version of the QuickBooks product. It contains all of the features found in the local version. Higher-priced plans include greater automation, payment management, inventory and time tracking, and analytics features.

    $38

    per month

    Pricing
    OpenXQuickBooks Online
    Editions & Modules
    No answers on this topic
    Simple Start
    $38
    per month
    Essentials
    $75
    per month
    Plus
    $115
    per month
    Advanced
    $275
    per month
    Offerings
    Pricing Offerings
    OpenXQuickBooks Online
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    OpenXQuickBooks Online
    Considered Both Products
    OpenX
    No answer on this topic
    Intuit
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    83%
    Would buy again
    129 Answers
    Delivers good value for the price
    No answers on this topic
    87%
    Delivers good value for the price
    124 Answers
    Happy with the feature set
    No answers on this topic
    83%
    Happy with the feature set
    129 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    82%
    Lived up to sales and marketing promises
    100 Answers
    Implementation went as expected
    No answers on this topic
    85%
    Implementation went as expected
    117 Answers
    Features
    OpenXQuickBooks Online
    Ad Network Integration
    Comparison of Ad Network Integration features of OpenX and QuickBooks Online
    Feature
    OpenX
    6.6
    3 Ratings
    11% below category average
    QuickBooks Online
    -
    Ratings
    Data Transfer6.53 Ratings00 Ratings
    DSP integration6.83 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of OpenX and QuickBooks Online
    Feature
    OpenX
    7.0
    5 Ratings
    11% below category average
    QuickBooks Online
    -
    Ratings
    Ad campaign creation6.85 Ratings00 Ratings
    Ad deployment6.65 Ratings00 Ratings
    Display advertising7.35 Ratings00 Ratings
    Ad display and retargeting segmentation6.55 Ratings00 Ratings
    Sequence targeting7.54 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of OpenX and QuickBooks Online
    Feature
    OpenX
    6.6
    5 Ratings
    16% below category average
    QuickBooks Online
    -
    Ratings
    Ad dashboards5.95 Ratings00 Ratings
    Ad performance reports6.05 Ratings00 Ratings
    Ad conversion tracking6.15 Ratings00 Ratings
    Ad attribution reporting7.04 Ratings00 Ratings
    Cross-channel ad management7.25 Ratings00 Ratings
    Ad forecasting and optimization7.64 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of OpenX and QuickBooks Online
    Feature
    OpenX
    -
    Ratings
    QuickBooks Online
    7.7
    125 Ratings
    2% above category average
    Pay calculation00 Ratings8.0114 Ratings
    Benefit plan administration00 Ratings6.962 Ratings
    Direct deposit files00 Ratings8.1105 Ratings
    Salary revision and increment management00 Ratings7.778 Ratings
    Reimbursement management00 Ratings7.784 Ratings
    Customization
    Comparison of Customization features of OpenX and QuickBooks Online
    Feature
    OpenX
    -
    Ratings
    QuickBooks Online
    7.0
    116 Ratings
    8% below category average
    API for custom integration00 Ratings6.996 Ratings
    Plug-ins00 Ratings7.198 Ratings
    Security
    Comparison of Security features of OpenX and QuickBooks Online
    Feature
    OpenX
    -
    Ratings
    QuickBooks Online
    8.2
    191 Ratings
    0% above category average
    Single sign-on capability00 Ratings8.3156 Ratings
    Role-based user permissions00 Ratings8.1181 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of OpenX and QuickBooks Online
    Feature
    OpenX
    -
    Ratings
    QuickBooks Online
    8.0
    217 Ratings
    2% above category average
    Dashboards00 Ratings8.1204 Ratings
    Standard reports00 Ratings8.3211 Ratings
    Custom reports00 Ratings7.7195 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of OpenX and QuickBooks Online
    Feature
    OpenX
    -
    Ratings
    QuickBooks Online
    7.8
    234 Ratings
    2% above category average
    Accounts payable00 Ratings8.6200 Ratings
    Accounts receivable00 Ratings8.6217 Ratings
    Cash management00 Ratings7.9198 Ratings
    Bank reconciliation00 Ratings9.0223 Ratings
    Expense management00 Ratings8.2206 Ratings
    Time tracking00 Ratings6.998 Ratings
    Fixed asset management00 Ratings7.798 Ratings
    Multi-currency support00 Ratings7.549 Ratings
    Multi-division support00 Ratings7.180 Ratings
    Regulations compliance00 Ratings7.979 Ratings
    Electronic tax filing00 Ratings8.0118 Ratings
    Self-service portal00 Ratings7.3126 Ratings
    Global Financial Support00 Ratings6.441 Ratings
    Primary and Secondary Ledgers00 Ratings7.972 Ratings
    Intercompany Accounting00 Ratings7.672 Ratings
    Localizations00 Ratings7.855 Ratings
    Journals and Reconciliations00 Ratings8.5146 Ratings
    Enterprise Accounting00 Ratings7.062 Ratings
    Configurable Accounting00 Ratings7.789 Ratings
    Centralized Rules Framework00 Ratings7.560 Ratings
    Standardized Processes00 Ratings8.6108 Ratings
    Inventory Management
    Comparison of Inventory Management features of OpenX and QuickBooks Online
    Feature
    OpenX
    -
    Ratings
    QuickBooks Online
    6.8
    90 Ratings
    7% below category average
    Inventory tracking00 Ratings6.685 Ratings
    Automatic reordering00 Ratings6.947 Ratings
    Location management00 Ratings7.254 Ratings
    Manufacturing module00 Ratings6.537 Ratings
    Order Management
    Comparison of Order Management features of OpenX and QuickBooks Online
    Feature
    OpenX
    -
    Ratings
    QuickBooks Online
    7.7
    144 Ratings
    4% above category average
    Pricing00 Ratings7.991 Ratings
    Order entry00 Ratings7.787 Ratings
    Credit card processing00 Ratings8.3111 Ratings
    Cost of goods sold00 Ratings8.0110 Ratings
    Order Orchestration00 Ratings7.347 Ratings
    End-to-end order visibility00 Ratings7.750 Ratings
    Order exception Resolution00 Ratings7.443 Ratings
    Best Alternatives
    OpenXQuickBooks Online
    Small Businesses
    AdRoll
    Score3.7 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Microsoft Dynamics GP
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OpenXQuickBooks Online
    Likelihood to Recommend
    7.3
    (15 ratings)
    8.3
    (252 ratings)
    Likelihood to Renew
    7.0
    (10 ratings)
    9.6
    (27 ratings)
    Usability
    9.0
    (1 ratings)
    8.2
    (167 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (6 ratings)
    Performance
    -
    (0 ratings)
    1.0
    (5 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.9
    (70 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    1.0
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    CPA Rating
    -
    (0 ratings)
    7.4
    (18 ratings)
    Ease of integration
    -
    (0 ratings)
    1.3
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    2.0
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.0
    (3 ratings)
    User Testimonials
    OpenXQuickBooks Online
    Likelihood to Recommend
    OpenX
    What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users? How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
    Read full review
    Intuit
    QBO is a great solution for small and midsize companies. If the goal is to record all transactions and pull reliable financial reports, QBO is a great option. QBO is also a great solution if most operations are run in a system like Ramp. It syncs well with systems like that and turns the data into something management can use to make decisions. QBO is great because so many people use it. It is easy to find training online, and many people have experience with it.
    Incentivized
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    Pros
    OpenX
    • OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
    • The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
    • The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
    • The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
    Read full review
    Intuit
    • Workflows for accounts payable invoice review are terrific.
    • Bill payment allows you to pay vendors online via ACH or check without having to write a physical check, which reduces admin time.
    • The cloud based login lends well to a remote or hybrid work environment for staff.
    • QuickBooks Online allows you to pre-configure vendors' general ledger expense accounts. This helps with general ledger coding accuracy and consistency.
    • QuickBooks Online integrates with Rippling HRIS, Coast, Capital One, JPMorgan Chase, etc., which lends well to an efficient month-end closing and reduced administrative time.
    Incentivized
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    Cons
    OpenX
    • Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
    • Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
    • Real-time reporting or a status dashboard would be great.
    Read full review
    Intuit
    • I dislike that the online bill pay option through QuickBooks is required for their invoicing.
    • The auto-fill portion of the customer setup, specifically the company name, is listed, but it also auto-fills in the name portion, which is inconvenient and time-consuming to remove.
    Incentivized
    Read full review
    Likelihood to Renew
    OpenX
    I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
    Read full review
    Intuit
    It like the product 'right out of the box' and I trust Intuit will continually improve it over the years based on my experience with their desktop products. The large providers of Apps makes customizing the entire package relatively easy and seamless for a wide variety of business types.
    Incentivized
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    Usability
    OpenX
    I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
    Read full review
    Intuit
    Beyond being overkill for a small org's needs, QBO is constantly stealing screen real estate and attention by hammering users for account upgrades, connecting to one of their approved consultants or buying add-ons. The idea of using a simple configurable bookeeping and light accounting interface is completely missing. At the very least, we should be able to hide functions like inventory that we will never use.
    Incentivized
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    Reliability and Availability
    OpenX
    No answers on this topic
    Intuit
    We have rarely had outages in the last 10 years. I can only recall 2 times in the last 10 years where we were not able to access our client files.
    Incentivized
    Read full review
    Performance
    OpenX
    No answers on this topic
    Intuit
    Everything process has its bugs lately with the new interface. Nothing has worked smoothly since this all began last month.
    Incentivized
    Read full review
    Support Rating
    OpenX
    They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
    Read full review
    Intuit
    In my experience, most representatives keep me on the phone for hours, literally, for a single issue and then usually cannot resolve it satisfactorily. I have 10 open cases that need resolution and, in my experience, there has been NO follow-up communication on any of them.
    Incentivized
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    Implementation Rating
    OpenX
    No answers on this topic
    Intuit
    The person in charge of QB needs to be very accurate with record keeping and is recommended to stay on top of tasks. The biggest issue we have is reconciliation, and those issues occur only when too much time has occurred between reconciliations
    Incentivized
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    Alternatives Considered
    OpenX
    OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
    Incentivized
    Read full review
    Intuit
    As a freelance bookkeeper, the Desktop version of QuickBooks Online doesn't allow for ease of access from any device. Having to be on a computer with the software downloaded creates additional work to gain access to all required filings etc. Also, I personally find the linking functionality on the Online version to be much more streamlined and user friendly.
    Read full review
    Scalability
    OpenX
    No answers on this topic
    Intuit
    As we have grown along our professional path, we have also expanded our use of QB. The scalability is easy and features seem to be waiting for you until you need them. We have increased profits by over 10x from our first year in business to the current and have yet to find a reason to look elsewhere
    Incentivized
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    Return on Investment
    OpenX
    • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
    Read full review
    Intuit
    • QuickBooks has given us a useful portal by which to get an overview of our financials.
    • QuickBooks has given us a relatively easy way to send out invoices quickly and efficiently.
    • Due to the customization limitations on QuickBooks, we've had to get creative in third-party implementations to better represent our brand and to track financials.
    Incentivized
    Read full review
    ScreenShots

    QuickBooks Online Screenshots

    Screenshot of the accounting and bank transactions interfaceScreenshot of an overview of the accounting inventoryScreenshot of book marksScreenshot of the business tax overviewScreenshot of the customer hubScreenshot of the dashboard