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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Content Management System

    Score8.4 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A

    Vyond

    Score8.4 out of 10
    N/AVyond (formerly GoAnimate) is a cloud-based platform for producing custom animated videos. It is used by educators as well as in business contexts by advertisers and content marketers, and for demos and presentations.

    $99

    per month single user

    Pricing
    Optimizely Content Management SystemVyond
    Editions & Modules
    No answers on this topic
    Starter
    $99
    per month
    Professional
    $199
    per month
    Enterprise
    $1649
    per year per user
    Agency
    $1999
    per year per user
    Offerings
    Pricing Offerings
    Optimizely Content Management SystemVyond
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Discount available for annual billing on Starter and Professional plans.
    More Pricing Information
    Community Pulse
    Optimizely Content Management SystemVyond
    Considered Both Products
    Optimizely
    Chose Optimizely Content Management System
    Better overhaul applicability to our business. As a relative newcomer to the healthcare industry, it has been a steeper than expected learning curve for me. I can't say it enough ... Optimizely makes it easy to do the work. The hardest portion of the changeover has been the …
    Incentivized
    Vyond (formerly GoAnimate)
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    170 Answers
    100%
    Would buy again
    14 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    144 Answers
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    164 Answers
    100%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    104 Answers
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    120 Answers
    100%
    Implementation went as expected
    12 Answers
    Features
    Optimizely Content Management SystemVyond
    Security
    Comparison of Security features of Optimizely Content Management System and Vyond
    Feature
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    Vyond
    -
    Ratings
    Role-based user permissions8.4169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Optimizely Content Management System and Vyond
    Feature
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    Vyond
    -
    Ratings
    API7.8159 Ratings00 Ratings
    Internationalization / multi-language7.8127 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Optimizely Content Management System and Vyond
    Feature
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    Vyond
    -
    Ratings
    WYSIWYG editor7.6178 Ratings00 Ratings
    Code quality / cleanliness7.9166 Ratings00 Ratings
    Admin section8.0178 Ratings00 Ratings
    Page templates8.0172 Ratings00 Ratings
    Library of website themes7.497 Ratings00 Ratings
    Mobile optimization / responsive design7.9176 Ratings00 Ratings
    Publishing workflow8.1172 Ratings00 Ratings
    Form generator6.4131 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Optimizely Content Management System and Vyond
    Feature
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    Vyond
    -
    Ratings
    Content taxonomy7.9165 Ratings00 Ratings
    SEO support7.1164 Ratings00 Ratings
    Bulk management6.9137 Ratings00 Ratings
    Availability / breadth of extensions7.5142 Ratings00 Ratings
    Community / comment management8.0117 Ratings00 Ratings
    Best Alternatives
    Optimizely Content Management SystemVyond
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Dubb - Video Communication Platform
    Score8.1 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Wistia
    Score9.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Content Management SystemVyond
    Likelihood to Recommend
    8.5
    (223 ratings)
    8.0
    (21 ratings)
    Likelihood to Renew
    9.8
    (34 ratings)
    10.0
    (2 ratings)
    Usability
    8.5
    (92 ratings)
    7.0
    (3 ratings)
    Availability
    9.2
    (4 ratings)
    6.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (3 ratings)
    Support Rating
    10.0
    (8 ratings)
    9.0
    (3 ratings)
    Online Training
    10.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.4
    (2 ratings)
    6.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    2.0
    (1 ratings)
    User Testimonials
    Optimizely Content Management SystemVyond
    Likelihood to Recommend
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    As long as money isn't a major issue (this application is pretty expensive!), it's the best solution I've used so far for creating short explainer videos. It's pretty robust/full-featured and relatively easy to learn to use. Vyond is constantly adding assets and features, too. It would not really appropriate for making full-fledged e-learning, as there's no way to add any interactivity to it, and it's not something I'd used to create long, complex presentations.
    Incentivized
    Read full review
    Pros
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    • In the newest version, the timeline allows you to control each asset individually in a way that mimics video auditing software like Adobe Premiere Pro or Camtasia
    • I love the way you can replace an object and the new object will automatically take on the formatting of the object it is replacing including, location, size, expression, duration on the timeline, etc.
    • I really enjoy the spotlights on other user's videos. Even when I don't have time to read the full article, watch the full video, or attend the webinars, this is usually enough to give me new ideas to try out when making my own videos
    • I appreciate the ample notice when things are changing. For example, the platform will be updated at the end of the year, but I have had access to the new format since June(ish) so I've had time to play around with it and get used to it. By the time the legacy format is retired I won't have any problems adjusting to the new format or functionality.
    Incentivized
    Read full review
    Cons
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
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    Vyond (formerly GoAnimate)
    • The fact that it's on a cloud server means that sometimes the software can get clunky/slow.
    • There may be extra work involved if you have multiple characters talking in one audio file and you want them to sync their mouths with their appropriate lines.
    • Characters having multiple actions/expressions means multiple scenes, which can be very cumbersome to manage.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    Vyond (formerly GoAnimate)
    I was recently at a conference where I learned that many of my peers also use Vyond, solidifying my opinion that it is the right tool for out needs. Further more, one of our content vendors also uses it, ensuring that I will continue to use it as I believe this will facilitate our collaborations in the future
    Incentivized
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    Usability
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    This program is great when you have no video experience! There's only a little of a learning curve to the program. In general, the user interface is great and easier than using a program like Adobe premier. It's a great resource to use as a marketer.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    Vyond (formerly GoAnimate)
    Vendor guy made it difficult bc he was only interested in selling
    Incentivized
    Read full review
    Performance
    Optimizely
    No answers on this topic
    Vyond (formerly GoAnimate)
    Vyond is just an animated video creation tool. You have to use your video content and track its performance through other means. Because it is an online tool it doesn't hog your resources or slow down any other tools that I use. It is a stand-alone product and it doesn't need to integrate with any of our other tools. It does what it does and that is all we need.
    Incentivized
    Read full review
    Support Rating
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
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    Vyond (formerly GoAnimate)
    I haven’t had any issues that required me to contact their support team. However, I believe support in any product starts before you have to call for help. Vyond provides an option for priority queue when you have their professional option. This is great for folks who need things done faster, especially when businesses can’t afford any downtime. Their Live chat feature is also reassuring, because I don’t always want to spend time on the phone or on hold if their call volume is high and I need to solve an issue.
    Incentivized
    Read full review
    Online Training
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    Vyond (formerly GoAnimate)
    No answers on this topic
    Implementation Rating
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    There should be a Hypercare (expedited problem solving) support level on new rollouts for existing customers
    Incentivized
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    Alternatives Considered
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
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    Vyond (formerly GoAnimate)
    Vyond is the best tool our company has used for creating animated explainer videos and social content. We have tried many other software solutions but Vyond offers the most options for animating characters, text, and scenes. Despite the lack of options for overall styles, it offers a consistent and professional video every time. Plus, Vyond it's constantly adding new templates to their already expanding library
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Optimizely
    No answers on this topic
    Vyond (formerly GoAnimate)
    Vyond is pricey … not sure how long we will continue to use of the rate goes up
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    • Customers have been able to self-train on our instruments using their videos as opposed to having a scientific trainer go in.
    • We have been able to use videos in certifications that we sell and offer our customers.
    • Since the videos can be made fairly quickly, it saves instructional design time and effort.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.