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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oracle Marketing

    Score7.5 out of 10
    N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    SAP Integration Suite

    Score8.5 out of 10
    N/ASAP Integration Suite is a modern, secure integration platform as a service (iPaaS) that connects applications, data, processes, and AI agents across SAP and non‑SAP environments.

    $11,199

    per year

    Pricing
    Oracle MarketingSAP Integration Suite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Oracle MarketingSAP Integration Suite
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsCX Marketing pricing is a function of usage.Access to free tier services does not expire while there is an active Pay-As-You-Go or CPEA account with SAP. Once a free tier service limit has been reached users have the option to update from a free to a paid service plan in the same account.
    More Pricing Information
    Community Pulse
    Oracle MarketingSAP Integration Suite
    Considered Both Products
    Oracle
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    98%
    Would buy again
    272 Answers
    Delivers good value for the price
    80%
    Delivers good value for the price
    8 Answers
    98%
    Delivers good value for the price
    240 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    99%
    Happy with the feature set
    293 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    92%
    Lived up to sales and marketing promises
    163 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    10 Answers
    95%
    Implementation went as expected
    229 Answers
    Features
    Oracle MarketingSAP Integration Suite
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Oracle Marketing and SAP Integration Suite
    Feature
    Oracle Marketing
    9.3
    133 Ratings
    18% above category average
    SAP Integration Suite
    -
    Ratings
    WYSIWYG email editor10.0117 Ratings00 Ratings
    Dynamic content9.0120 Ratings00 Ratings
    Ability to test dynamic content9.0116 Ratings00 Ratings
    Landing pages8.0124 Ratings00 Ratings
    A/B testing10.0118 Ratings00 Ratings
    Mobile optimization10.0113 Ratings00 Ratings
    Email deliverability reporting10.0127 Ratings00 Ratings
    List management9.0126 Ratings00 Ratings
    Triggered drip sequences9.0108 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Oracle Marketing and SAP Integration Suite
    Feature
    Oracle Marketing
    8.5
    118 Ratings
    7% above category average
    SAP Integration Suite
    -
    Ratings
    Lead nurturing automation10.0110 Ratings00 Ratings
    Lead scoring and grading8.0104 Ratings00 Ratings
    Data quality management8.0109 Ratings00 Ratings
    Automated sales alerts and tasks8.089 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Oracle Marketing and SAP Integration Suite
    Feature
    Oracle Marketing
    9.5
    109 Ratings
    23% above category average
    SAP Integration Suite
    -
    Ratings
    Calendaring9.094 Ratings00 Ratings
    Event/webinar marketing10.099 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Oracle Marketing and SAP Integration Suite
    Feature
    Oracle Marketing
    9.5
    72 Ratings
    23% above category average
    SAP Integration Suite
    -
    Ratings
    Social sharing and campaigns10.070 Ratings00 Ratings
    Social profile integration9.066 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Oracle Marketing and SAP Integration Suite
    Feature
    Oracle Marketing
    8.3
    123 Ratings
    10% above category average
    SAP Integration Suite
    -
    Ratings
    Dashboards9.0122 Ratings00 Ratings
    Standard reports8.0120 Ratings00 Ratings
    Custom reports8.0113 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Oracle Marketing and SAP Integration Suite
    Feature
    Oracle Marketing
    9.5
    120 Ratings
    22% above category average
    SAP Integration Suite
    -
    Ratings
    API9.0105 Ratings00 Ratings
    Role-based workflow & approvals10.089 Ratings00 Ratings
    Customizability9.0109 Ratings00 Ratings
    Integration with Salesforce.com10.088 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.048 Ratings00 Ratings
    Integration with SugarCRM10.037 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of Oracle Marketing and SAP Integration Suite
    Feature
    Oracle Marketing
    -
    Ratings
    SAP Integration Suite
    7.9
    270 Ratings
    2% below category average
    Pre-built connectors00 Ratings8.4255 Ratings
    Connector modification00 Ratings7.7218 Ratings
    Support for real-time and batch integration00 Ratings8.0249 Ratings
    Data quality services00 Ratings7.9226 Ratings
    Data security features00 Ratings8.1238 Ratings
    Monitoring console00 Ratings7.0246 Ratings
    Best Alternatives
    Oracle MarketingSAP Integration Suite
    Small Businesses
    Vbout
    Score9.9 out of 10
    Make
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    IBM App Connect
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Workato
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Oracle MarketingSAP Integration Suite
    Likelihood to Recommend
    7.0
    (246 ratings)
    8.4
    (356 ratings)
    Likelihood to Renew
    10.0
    (92 ratings)
    8.8
    (13 ratings)
    Usability
    10.0
    (15 ratings)
    6.7
    (6 ratings)
    Availability
    8.1
    (9 ratings)
    -
    (0 ratings)
    Performance
    6.6
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (16 ratings)
    6.7
    (9 ratings)
    In-Person Training
    7.3
    (3 ratings)
    -
    (0 ratings)
    Online Training
    7.6
    (11 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.8
    (10 ratings)
    7.0
    (2 ratings)
    Configurability
    6.4
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    2.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.5
    (120 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Oracle MarketingSAP Integration Suite
    Likelihood to Recommend
    Oracle
    A duration of one and a half years is enough for us to
    recognize the capabilities of a tool and in my opinion, this one is just a
    great tool to manage marketing campaigns of even massive-sized firms. Its
    marketing automation tool and its way of managing campaign and the way it
    executes digital initiatives is enough to get an inkling of its abilities.
    Less favorable for the people who want to have something at
    a cheap price and are more dependent on the reports as its reports have nothing
    much in detail.
    Incentivized
    Read full review
    SAP
    Good at: 1. Integrations with in SAP applications, especially with event based triggers 2. Can be integrated very well with other BTP services to attain Batch processing and store credentials 3. Supports many authentication models Improvements: 1. No version history available compared to as it is available in S4HANA 2. Need a lot of improvement in git hub connections
    Incentivized
    Read full review
    Pros
    Oracle
    • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
    • It is highly customizable.
    • It presents data in a form that is easily understandable and reports are highly beneficial for us.
    • Analytics in the form of graphs.
    Incentivized
    Read full review
    SAP
    • The extensive catalog of pre package integrations that have in the discovery center. That allows developers to find solutions that can fit the needs.
    • Monitor of the integrations and api deployed.
    • API management has been for us a very usefull tool inside integration suite, to be able to have the API Hub with the documentation of our apis.
    Incentivized
    Read full review
    Cons
    Oracle
    • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
    • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
    • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
    • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
    • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
    • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
    Incentivized
    Read full review
    SAP
    • Provide more pre-built integrations to use within SuccessFactors or other modules instead of everything having to be custom built
    • Support is unable to provide advice on custom builds so you often have to engage a 3rd party partner
    • Works best when you have the functional and technical teams working together. Otherwise, the system is too technical for a functional user to create integration and a technical user not always understand the functional perspective
    Incentivized
    Read full review
    Likelihood to Renew
    Oracle
    We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
    Read full review
    SAP
    It is in place, our system integrators are familiar with it, and it fits into the ecosystem. A better user interface, flow build and debugging experience would see it grow, many technical staff do not enjoy using it for this reason, however it is quite capable and powerful behind this one shortcoming.
    Incentivized
    Read full review
    Usability
    Oracle
    Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
    Read full review
    SAP
    The user interface is messy and not intuitive. It has a steep learning curve, and flows developed around are easy to make a mess with layout and can be difficult to follow. The debugging is also quite difficult, it takes some time to figure out how to follow the flow and examine data. Error handling is also difficult and not intuitive, it is better to let some errors leak and monitor through ALM.
    Incentivized
    Read full review
    Reliability and Availability
    Oracle
    No one has experienced any problems with availablity.
    Read full review
    SAP
    No answers on this topic
    Performance
    Oracle
    There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
    Read full review
    SAP
    No answers on this topic
    Support Rating
    Oracle
    We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
    Incentivized
    Read full review
    SAP
    The support for SAP Integration Suite is satisfactory. We leverage SAP support through our manage services partner. So far, we have not had many major issues. One concern, to make our rating a ten, would be turnaround time on high priority incidents. SAP Integration Suite drives our key business functions forward. Without a reasonable service level agreement on turnaround, we sometimes find us running into issues running pay, etc.
    Incentivized
    Read full review
    In-Person Training
    Oracle
    They offer very basic classes which are required for master certification.

    After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
    Read full review
    SAP
    No answers on this topic
    Online Training
    Oracle
    Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
    Read full review
    SAP
    No answers on this topic
    Implementation Rating
    Oracle
    I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
    Read full review
    SAP
    Work with an SAP implementation partner, if possible.
    Incentivized
    Read full review
    Alternatives Considered
    Oracle
    It was quite complex to generate segments with Adobe
    analytics and I wasn’t personally satisfied with the overall performance of
    Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
    to something else better than Adobe Analytics and is available in the market at
    a cheap rate and we ended up doing our research for the most suitable tool at
    Oracle Infinity and we don’t regret our decision.
    Incentivized
    Read full review
    SAP
    Before deploying SAP Integration Suite, we assessed Oracle Financial Services Analytics and IBM Risk Analytics. While Oracle had proved its mettle in the exceptional database support and IBM in presenting risk model tools, SAP Integration Suite overwhelmed others by being effortlessly integrated with our existing banking framework.
    Read full review
    Scalability
    Oracle
    Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Return on Investment
    Oracle
    • We are able to use it to help our clients scale through testing
    • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
    • Launch a new brand out of Eloqua and measure awareness
    Incentivized
    Read full review
    SAP
    • Positive impact would be availability of pre-defined integration content via templates.
    • One can re-use a template as a starting point to modify and adopt to client-specific integration flow.
    • Availability of adaptors and connectors, making it easier to piece together the integration flow.
    Incentivized
    Read full review
    ScreenShots

    Oracle Marketing Screenshots

    Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.

    SAP Integration Suite Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot