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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Yesware

    Score8.3 out of 10
    N/AYesware, from Vendasta since the October 2022 acquisition, is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.

    $19

    per month

    Pricing
    OrttoYesware
    Editions & Modules
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Pro
    $19
    per month
    Premium
    $45
    per month
    Enterprise
    $85
    per month
    Offerings
    Pricing Offerings
    OrttoYesware
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details10% discount for quarterly billing. 15% discount for annual billing.Annual plans save up to 23%.
    More Pricing Information
    Community Pulse
    OrttoYesware
    Considered Both Products
    Ortto
    No answer on this topic
    Vendasta
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    22 Answers
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    19 Answers
    Features
    OrttoYesware
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ortto and Yesware
    Feature
    Ortto
    9.0
    11 Ratings
    15% above category average
    Yesware
    -
    Ratings
    WYSIWYG email editor8.911 Ratings00 Ratings
    Dynamic content8.98 Ratings00 Ratings
    Ability to test dynamic content8.98 Ratings00 Ratings
    A/B testing8.98 Ratings00 Ratings
    Mobile optimization8.910 Ratings00 Ratings
    Email deliverability reporting9.911 Ratings00 Ratings
    List management8.911 Ratings00 Ratings
    Triggered drip sequences8.911 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Ortto and Yesware
    Feature
    Ortto
    9.2
    11 Ratings
    15% above category average
    Yesware
    -
    Ratings
    Lead nurturing automation9.911 Ratings00 Ratings
    Data quality management8.910 Ratings00 Ratings
    Automated sales alerts and tasks8.99 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ortto and Yesware
    Feature
    Ortto
    8.9
    9 Ratings
    16% above category average
    Yesware
    -
    Ratings
    Event/webinar marketing8.99 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ortto and Yesware
    Feature
    Ortto
    8.9
    8 Ratings
    16% above category average
    Yesware
    -
    Ratings
    Social profile integration8.98 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ortto and Yesware
    Feature
    Ortto
    8.9
    12 Ratings
    17% above category average
    Yesware
    -
    Ratings
    Dashboards8.912 Ratings00 Ratings
    Standard reports8.912 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ortto and Yesware
    Feature
    Ortto
    8.9
    9 Ratings
    15% above category average
    Yesware
    -
    Ratings
    API8.98 Ratings00 Ratings
    Customizability8.99 Ratings00 Ratings
    Integration with Salesforce.com8.97 Ratings00 Ratings
    Best Alternatives
    OrttoYesware
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mailtrack
    Score9.7 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Mailtrack
    Score9.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OrttoYesware
    Likelihood to Recommend
    8.9
    (12 ratings)
    9.0
    (63 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (6 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    8.2
    (12 ratings)
    User Testimonials
    OrttoYesware
    Likelihood to Recommend
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Vendasta
    It works for my company and my problems. If you need a Sales CRM you can go for higher-end products that will give you what Yesware gives along with other stuff. Wherein we had specific problems we wanted to solve. -We needed a solution for a smaller team within our bigger sales team. -We needed a solution to be easy to use point and click and did not require any setup. -We needed to have a better solution to YAMM.
    Incentivized
    Read full review
    Pros
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Vendasta
    • Tracking open rates, link click rates, and reply rates. This allows us to compare different templates in order to see which allows for the most interactions and meetings set directly from email engagement.
    • Seeing exactly when someone opens an email and whether it is in their normal location. Also if they are opening on a mobile device versus a computer to be able to organize the set up of the email in a more beneficial way.
    • Being able to save Templates for Mail Merges to avoid the duplication of effort that other mass email systems utilize.
    Incentivized
    Read full review
    Cons
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Vendasta
    • The ability to unwrap iframe embeds on email (e.g. if I send a Vimeo link over email, have that video thumbnail show and link out to a video)
    • Removing recipients from a campaign. If my ruleset is to remove a contact from a sequence after he/she replies, sometimes a person will reply from another email and Yesware doesn't recognize it. (e.g. if I add jeff@amazon.com to my campaign and jeff.bezos@amazon.com replies to my thread, Yesware will still send an email to jeff@amazon.com unless he is manually removed)
    Incentivized
    Read full review
    Likelihood to Renew
    Ortto
    No answers on this topic
    Vendasta
    I like the product, but due to the limitations I don't love it. I'm curious to revisit other options, particularly in lieu of Yesware's recent price increases (although I'm on a legacy plan). Some of my challenges to be browser related (I'm on an older computer) -- I'll have to see how things go when I receive my new computer. If the glitches (especially with regard to tracking accuracy and send later feature) go away, I'd be much more inclined to renew
    Read full review
    Usability
    Ortto
    No answers on this topic
    Vendasta
    Yesware is easy to setup and get connected in existing systems. We were able to get started sending the day we puchased our subscription because of the addon for Gmail and easy connection to our CRM. It's also very easy to use in the day to day, kicking off campaigns and seeing their status to as about as easy as it gets. I have not concerns about usability
    Incentivized
    Read full review
    Support Rating
    Ortto
    No answers on this topic
    Vendasta
    Because it deserves this rating. The features and functionality provided are great. Our Sales team is very satisfied with this software as it integrates very well with our other software like Outlook, Salesforce, etc. Yesware provides great follow up with customers, which is essential for sales. Meeting scheduling is also flawless.
    Incentivized
    Read full review
    Alternatives Considered
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Vendasta
    All of these tools do what Yesware does, and more; but Yesware does the follow-up email portion best, in my experience. It is reasonably priced and is regularly adding new functionality to make it a sticky license for us to have. Yesware does not have predictive analytics or a particularly strong dialer solution, but it does provide team-wide and template efficacy tracking, and a basic dialer.
    Incentivized
    Read full review
    Return on Investment
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    Vendasta
    • I think net positive ROI from generating meetings that lead to closed deals. Ultimately very difficult to quantify the ROI since it is essentially automating a lot of the manual prospecting done by BDRs/AEs - so ROI is likely higher than just that quantifiable number around deals closed.
    Incentivized
    Read full review
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.

    Yesware Screenshots

    Screenshot of CampaignsScreenshot of Email Templates