Great value email engagement tool for smaller sales teams
May 19, 2021
Great value email engagement tool for smaller sales teams
Score 8 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Yesware
Yesware was the platform we used across our organization for external email. We used it for sales and customer feedback. It solved our need to customize and personalize mail merges at scale, A/B test our campaigns, and get business analytics out of our email. It addresses these needs well.
- Email Deliverability
- Mail Merge Personalization
- Email Analytics
- The ability to unwrap iframe embeds on email (e.g. if I send a Vimeo link over email, have that video thumbnail show and link out to a video)
- Removing recipients from a campaign. If my ruleset is to remove a contact from a sequence after he/she replies, sometimes a person will reply from another email and Yesware doesn't recognize it. (e.g. if I add jeff@amazon.com to my campaign and jeff.bezos@amazon.com replies to my thread, Yesware will still send an email to jeff@amazon.com unless he is manually removed)
- Mail Merge Personalization
- Email Deliverability
- Email Open Tracking
- Yesware gave me a huge return on time for outbound sends
- The financial return on any mail merge software is huge for outbound sales teams
I've had deliverability issues with Mixmax and downtime issues with Apollo. No real service issues using Yesware, but it does lack in some features behind the two. Ultimately, deliverability was the most important factor for me in choosing Yesware. I like Mixmax's ability unwrap embedded iframes right into emails so content preloads on email. And I like Apollo's ability to suggest contacts and automatically A/B test. Using Apollo and Yesware in tandem worked best for me.
Do you think Yesware delivers good value for the price?
Yes
Are you happy with Yesware's feature set?
Yes
Did Yesware live up to sales and marketing promises?
Yes
Did implementation of Yesware go as expected?
Yes
Would you buy Yesware again?
Yes