Yesware - very solid tool for engaging with prospects, partners, and sales pipeline
November 18, 2018

Yesware - very solid tool for engaging with prospects, partners, and sales pipeline

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Yesware

Yesware is being used across several marketing and sales functions at our company to keep us connected to our prospect, pipeline, and partners. It allows us to send coordinated 'cadences' that include calls, emails, voicemails, and LinkedIn messages so that our important message is actually delivered to the people that we need to get it to. Specifically, we use YesWare to stay connected to our addressable market, as well as our current deal pipeline and partners.
  • Email tracking, read receipts
  • Lead/contact management
  • Planned and automated cadences
  • Personalizable and shareable templates
  • We don't use Yesware's dialer tool because it doesn't measure up to the quality or speed of their competitors
  • Yesware has kept on a legacy tool, 'MailMerge' which is essentially duplicative to the main tool 'Campaigns', but has one neat feature that allows us to 'CC' another recipient, which is useful we want to reach out to two people at the same account
  • Yesware makes sure that users don't add the same prospect to multiple email/call campaigns, but it does not offer that safety measure across users, so theoretically, two sales/marketing reps can be reaching out to the same person
  • Yesware has had an overall very positive impact on our business objectives by helping us connect with the market for meeting at the top of funnel and engaging with our customers and sales pipeline.
  • Yesware allows for quick, easy, but also personalized follow-up to leads that engage with our content marketing, allowing us to get more return on investment from our multiple marketing channels.
  • Yesware can be used as a task management tool for follow up, keeping our reps organized and accountable.
All of these tools do what Yesware does, and more; but Yesware does the follow-up email portion best, in my experience. It is reasonably priced and is regularly adding new functionality to make it a sticky license for us to have. Yesware does not have predictive analytics or a particularly strong dialer solution, but it does provide team-wide and template efficacy tracking, and a basic dialer.
I use team level reports to see usage, effectiveness, and insights into what is working across the teams that use Yesware.
Yesware is well suited for targeted, coordinated, multi-touch cadences that seek to engage prospects, pipeline, and partners. It helps us measure which language is working and which personas are engaging with our message.

Yesware is not as well suited for large-scale marketing operations that don't want to take the time to personalize their outreach. It is not a competitor for Marketo, but is more of a personal tool for individual reps to follow up with their leads and contacts.