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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Owler

    Score9.7 out of 10
    N/AOwler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

    $8.25

    per month

    Smartsheet

    Score8.3 out of 10
    N/ASmartsheet is an online project management and collaboration tool. It includes automated alerts, instantaneous updating and sharing across team members, resource management, nested tasks organized in a hierarchy, a Gantt chart view, exportable and automated reports, and integration with email.

    $12

    per month per user (up to 10 users)

    Pricing
    OwlerSmartsheet
    Editions & Modules
    Plus (personal use)
    $99
    per year
    Pro
    $420
    per year
    Teams
    Contact Sales
    Pro
    $12
    per month per user (up to 10 users)
    Business
    $24
    per month per user (3 user minimum)
    Enterprise
    Contact Sales
    Advanced Work Management
    Contact Sales
    Offerings
    Pricing Offerings
    OwlerSmartsheet
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    OwlerSmartsheet
    Considered Both Products
    Meltwater
    No answer on this topic
    Smartsheet
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    90%
    Would buy again
    62 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    58 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    4 Answers
    88%
    Happy with the feature set
    61 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    47 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    51 Answers
    Features
    OwlerSmartsheet
    Prospecting
    Comparison of Prospecting features of Owler and Smartsheet
    Feature
    Owler
    7.1
    16 Ratings
    8% below category average
    Smartsheet
    -
    Ratings
    Advanced search8.716 Ratings00 Ratings
    Identification of new leads6.114 Ratings00 Ratings
    List quality6.114 Ratings00 Ratings
    List upload/download6.09 Ratings00 Ratings
    Ideal customer targeting7.012 Ratings00 Ratings
    Load time/data access8.713 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Owler and Smartsheet
    Feature
    Owler
    7.9
    16 Ratings
    2% above category average
    Smartsheet
    -
    Ratings
    Contact information7.910 Ratings00 Ratings
    Company information7.916 Ratings00 Ratings
    Industry information7.915 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Owler and Smartsheet
    Feature
    Owler
    6.2
    15 Ratings
    18% below category average
    Smartsheet
    -
    Ratings
    Lead qualification process5.311 Ratings00 Ratings
    Smart lists and recommendations5.09 Ratings00 Ratings
    Salesforce integration5.06 Ratings00 Ratings
    Company/business profiles5.314 Ratings00 Ratings
    Alerts and reminders7.010 Ratings00 Ratings
    Data hygiene7.012 Ratings00 Ratings
    Automatic data refresh7.010 Ratings00 Ratings
    Tags7.08 Ratings00 Ratings
    Filters and segmentation7.011 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Owler and Smartsheet
    Feature
    Owler
    7.9
    5 Ratings
    6% above category average
    Smartsheet
    -
    Ratings
    Sales email templates7.05 Ratings00 Ratings
    Append emails to records8.84 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of Owler and Smartsheet
    Feature
    Owler
    -
    Ratings
    Smartsheet
    9.1
    129 Ratings
    17% above category average
    Task Management00 Ratings9.8126 Ratings
    Resource Management00 Ratings10.0108 Ratings
    Gantt Charts00 Ratings9.0109 Ratings
    Scheduling00 Ratings9.8111 Ratings
    Workflow Automation00 Ratings9.2100 Ratings
    Team Collaboration00 Ratings10.0122 Ratings
    Support for Agile Methodology00 Ratings8.981 Ratings
    Support for Waterfall Methodology00 Ratings9.079 Ratings
    Document Management00 Ratings9.2101 Ratings
    Email integration00 Ratings9.0100 Ratings
    Mobile Access00 Ratings8.096 Ratings
    Timesheet Tracking00 Ratings9.762 Ratings
    Change request and Case Management00 Ratings8.169 Ratings
    Budget and Expense Management00 Ratings8.075 Ratings
    Professional Services Automation
    Comparison of Professional Services Automation features of Owler and Smartsheet
    Feature
    Owler
    -
    Ratings
    Smartsheet
    7.9
    66 Ratings
    3% above category average
    Quotes/estimates00 Ratings8.144 Ratings
    Invoicing00 Ratings7.537 Ratings
    Project & financial reporting00 Ratings8.760 Ratings
    Integration with accounting software00 Ratings7.332 Ratings
    Best Alternatives
    OwlerSmartsheet
    Small Businesses
    Clay
    Score9.3 out of 10
    Any.do
    Score8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    KanbanFlow
    Score7.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Microsoft To Do
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OwlerSmartsheet
    Likelihood to Recommend
    9.7
    (18 ratings)
    9.3
    (146 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.0
    (24 ratings)
    Usability
    9.0
    (4 ratings)
    9.2
    (17 ratings)
    Availability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    8.1
    (45 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    10.0
    (6 ratings)
    Configurability
    4.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OwlerSmartsheet
    Likelihood to Recommend
    Meltwater
    This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
    Read full review
    Smartsheet
    Smartsheet shines for collaboration. When you have multiple people involved with planning events Smartsheet makes it easy to share and collaborate. For instance, multiple people can be in Smartsheet working at the same time. Also setting permissions for exactly those who need to know is quite easy with Smartsheet. For data analytics and general spreadsheet purposes Excel is better but for project management and event planning Smartsheet is superior
    Incentivized
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    Pros
    Meltwater
    • Owler enables the user to quickly find the data and information that he or she needs.
    • I appreciate the customizable dashboard where you can set alerts and track companies you select.
    • The latest news regarding the funding rounds of startup companies is especially helpful.
    • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
    Incentivized
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    Smartsheet
    • Its hard to overstate the value of familiarity. Being able to use a tool that has some familiarity takes away the time needed to train and orient employees on a new tool and allows an organization to hit the ground running.
    • Smartsheet covers most of the basics of a project management tool, the usual tasks, milestones and project viewing options.
    • For data viewing, you get multiple data viewing options including a calendar view (good for marketing teams and those who work around scheduling), Kanban, Gaant etc
    Incentivized
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    Cons
    Meltwater
    • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
    • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
    • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
    • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
    • They need to maintain the database in aperiodic manner with precise information
    Incentivized
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    Smartsheet
    • Smartsheet set up is similar to Excel, yet when you upload an Excel file, things like conditional formatting are lost. Smartsheet has its own conditional formatting, and you have to reinstate the rules. It would be great if those would apply automatically once a file is uploaded
    • Some Smartsheet management and access rules can take some tweaking to work properly. This may be a case of offering more info to admins so they can apply these better and with more efficiency
    Incentivized
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    Likelihood to Renew
    Meltwater
    Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
    Read full review
    Smartsheet
    It definitely meets our needs as far as organizing and archiving our tasks and files. As we train more staff to view it, I see opportunities for more improvement, which I am sure this program can handle. I look forward to seeing continued improvement from Smartsheet on their capabilities and functionality.
    Incentivized
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    Usability
    Meltwater
    I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
    Incentivized
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    Smartsheet
    Smartsheet is very easy to learn. However, while I have been able to pick it easily, Microsoft Excel and Project super users that I have trained on Smartsheet get bogged down in the differences and can find it frustrating. Explaining the differences ahead of time and why Smartsheet is being chosen instead of a different software seems to counteract those reactions
    Incentivized
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    Reliability and Availability
    Meltwater
    I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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    Smartsheet
    No answers on this topic
    Performance
    Meltwater
    The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
    Read full review
    Smartsheet
    No answers on this topic
    Support Rating
    Meltwater
    Problems have been closed quickly and professionally.
    Read full review
    Smartsheet
    I give this rating because it fills a niche in the market. MS Project scares many away from proper task management but there are limited tools our there, especially cloud-based that are mobile-friendly. Smartsheet fills this market gap, especially for small to medium-sized businesses. IT is not fair to compare it to MS Project, but fairer to see what gaps it fills.
    Incentivized
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    Implementation Rating
    Meltwater
    Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
    Read full review
    Smartsheet
    It's absolutely paramount to take a few minutes to actually play with the software. It's nearly impossible to do anything wrong or make a mistake which cannot be fixed easily. Under the help menu is Live Training option. After you familiarize yourself with the commands, watch the live training for some in depth understanding of how to make the software fit your needs perfectly.
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    Alternatives Considered
    Meltwater
    I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
    Incentivized
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    Smartsheet
    Jira and Redmine are much more robust and technologically advanced project management solutions. I enjoy using either when managing a very large project. However, I prefer to use Smartsheet for my smaller to medium sized projects. As for Google Drive - I would say that Google sheets and Smartsheet are almost identical in my opinion when it comes to functionality. Personally I prefer to manage smaller projects via Google Drive, but it is a personal preference!
    Incentivized
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    Return on Investment
    Meltwater
    • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
    • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
    • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
    Incentivized
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    Smartsheet
    • This has really opened up collaboration across teams. A lot less working in silos.
    • It hasn't fully replaced any one tool so it means having to go to another place. Hopefully, we can eliminate a tool or two in the next six months.
    Incentivized
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    ScreenShots