Likelihood to Recommend This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services . Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Read full review ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
Read full review Pros Owler enables the user to quickly find the data and information that he or she needs. I appreciate the customizable dashboard where you can set alerts and track companies you select. The latest news regarding the funding rounds of startup companies is especially helpful. The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis. Read full review Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies. Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app. Read full review Cons The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent They need to maintain the database in aperiodic manner with precise information Read full review For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options. Clearer instructions on how to set targeted search parameters for inbound information would be beneficial. Read full review Likelihood to Renew Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Read full review With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Read full review Usability Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Read full review ZoomInfo is my go to service. This connected with
Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
Read full review Reliability and Availability I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Read full review Performance The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Read full review Support Rating Problems have been closed quickly and professionally.
Read full review I would give it a higher rating but they keep changing our account managers.
Read full review Implementation Rating Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Read full review Alternatives Considered I believe
Lead411 and Owler go hand in hand, rather than one over the other. I believe
Lead411 's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas
Lead411 is more of a user-driven search rather than an platform-driven search.
Read full review The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
Read full review Return on Investment The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals. Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created. Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis. Read full review Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist. Negative - In my experience, information provided for 0-5 employee companies inaccurate Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met. Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information. Read full review ScreenShots