What users are saying about
24 Ratings
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Top Rated
489 Ratings
24 Ratings
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Score 7.8 out of 100

ZoomInfo

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Top Rated
489 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy profile photo

ZoomInfo

ZoomInfo is great for companies looking to add another great tool to your sales, marketing, and potentially data team's arsenal. That said, if you're looking for clients that are startups, are small businesses (less than 10M in revenue, less than 10 employees, etc.) - it may not be the best fit for now
Katie Carlson profile photo

Feature Rating Comparison

Prospecting

Owler
7.1
ZoomInfo
8.2
Advanced search
Owler
6.7
ZoomInfo
8.5
Identification of new leads
Owler
6.1
ZoomInfo
8.3
List quality
Owler
7.8
ZoomInfo
8.0
List upload/download
Owler
7.8
ZoomInfo
7.8
Ideal customer targeting
Owler
6.6
ZoomInfo
8.2
Load time/data access
Owler
7.9
ZoomInfo
8.4

Sales Intelligence Data Standards

Owler
6.9
ZoomInfo
8.3
Contact information
Owler
5.7
ZoomInfo
8.4
Company information
Owler
7.3
ZoomInfo
8.5
Industry information
Owler
7.7
ZoomInfo
8.2

Data Augmentation & Lead Qualification

Owler
7.7
ZoomInfo
7.9
Lead qualification process
Owler
6.4
ZoomInfo
8.0
Smart lists and recommendations
Owler
7.1
ZoomInfo
7.4
Salesforce integration
Owler
8.2
ZoomInfo
8.4
Company/business profiles
Owler
7.8
ZoomInfo
8.3
Alerts and reminders
Owler
8.9
ZoomInfo
7.7
Data hygiene
Owler
8.1
ZoomInfo
7.7
Automatic data refresh
Owler
6.7
ZoomInfo
7.8
Tags
Owler
8.2
ZoomInfo
7.8
Filters and segmentation
Owler
7.6
ZoomInfo
8.4

Sales Intelligence Email Features

Owler
7.4
ZoomInfo
6.7
Sales email templates
Owler
7.4
ZoomInfo
7.5
Append emails to records
Owler
7.4
ZoomInfo
5.9

Pros

Owler

  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
Parker O'Very profile photo

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards profile photo

Cons

Owler

  • The email they send out each day could be formatted a little nicer. The content is good, but it is "framed" in a box that doesn't nothing for the eyes!
  • There are optional questions added to the email that don't always make sense. e.g. comparing two companies that are very different and asking which you prefer. I understand why they would want this in there, but it needs to be refined a bit more.
  • More third party content would be good - quite often it is blog posts and changes on the companies careers page. This would be particularly useful for how people are perceiving a recent project launch.
Fraser Murphy profile photo

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman profile photo

Likelihood to Renew

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy profile photo

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera profile photo

Usability

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter profile photo

ZoomInfo

ZoomInfo 9.0
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy profile photo

ZoomInfo

No score
No answers yet
No answers on this topic

Performance

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy profile photo

ZoomInfo

No score
No answers yet
No answers on this topic

Support

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy profile photo

ZoomInfo

No score
No answers yet
No answers on this topic

Implementation

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy profile photo

ZoomInfo

No score
No answers yet
No answers on this topic

Alternatives Considered

Owler

The only service somewhat similar to Owler that I have used is Sales Navigator. I like Owler better because it provides more information about prospective partners. The two tools are different but have some similarities, so I typically use them both. I think the notifications and alerts are better coming from Owler.
No photo available

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz profile photo

Return on Investment

Owler

  • Owler is free and we haven't spent any money on it
  • It gives news and updates about industry every day which helps us to know the latest news faster and react faster
  • It gives our competitors information about us, which could be a negative ROI
No photo available

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth profile photo

Pricing Details

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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