London-based Paddle offers an ecommerce and subscription management solution for software companies seeking a streamlined demonstration of their services and centralized management of their different service levels and cloud-based offerings.
N/A
Recurly
Score 7.5 out of 10
Enterprise companies (1,001+ employees)
Recurly is a subscription billing platform and manages customer communications via email, business performance monitoring, and account changes. A merchant bank account is required to work with Recurly. A payment gateway is part of the product but it integrates with other gateways, such as PayPal, to give shoppers a more comprehensive suite of payment options.
$0
per month
Pricing
Paddle
Recurly
Editions & Modules
Custom
custom pricing
Core
$0/month plus first $40k/mo. in revenue included for first 12 months
I wouldn't recommend them to anybody because their support is getting worse and worse and their business processes require you to contact support whether you want to or not. You will be forced to contact support and then wait for days to get any meaningful response that's not a copy/pasted sentence from FAQ.
I think it works best for scenarios where it involves recurring billing. A subscription-based business model can benefit on the platform and maximize its features. It has great customization when it comes to billing cadence, pricing, prepayment, discount options, among others. It also works perfectly with one-off charges so either way, it's a win. It has great integration with Stripe too.
Super easy to implement SDKs across supported platforms that support modern interface paradigms.
Real team members that provide backend support for merchant issues. We had issues addressed quickly and taken seriously whenever we needed anything.
Help with navigating VAT transparently. We never worried that we were messing up in this complicated area of international sales.
Great first line customer support reduces the need for an extensive customer support organization on our end. They dealt with all purchase related issues as well as lightweight technical issues (e.g pointing users to FAQs, update links, etc.).
It is very easy to track MRR, which gives you insights into your overall revenues and health of the subscriptions. Though MRR is pretty easy to calculate Recurly puts it beautifully on the dashboard which is very easy to read.
LTV, Recurly calculates lifetime value which is a good insight for adjusting Marketing spends. Even this is available on the dashboard.
The other features like Subscriber churn Rate, Average revenue per customer etc are really great and would help the marketing team a lot.
The coupons feature is a bit cumbersome. It can become tricky to set up, apply, and un-apply coupons for a particular client. If you have special billing cases where you discount for a few months or give a client service in any irregular fashion, using coupons can become tricky.
We have a referral program with our clients where they receive a perpetual monthly discount for each client they refer to use. The client receives this discount as long as their referral remains active with us. We would like to be able to apply a discount to a client account, and have the ability to remove that discount in the event a referral ends service with us. In some cases a client has referred several clients, and we would like to apply a discount for each referral, and still have the ability to remove one or more discounts as referrals begin and end service with us. Currently there is no way to do this in Recurly. There isn't even a very good work-around, which is disappointing.
I believe we would continue to use Recurly because they have shown that they are continually improving their software, and they listen to their customers
We tried using Stripe before Paddle, but it was a pain integrating it and it lacked the licensing. Paddle allows us just to add a payment button and don’t ever think about payment methods, we don’t have to make a separate button for card payments and another one for PayPal. Paddle does all this in their checkout process.
Fewer codings are needed, however, the simplicity with Recurly is found once all the information needed is there. I have seen where Recurly is integrated with any other product we use; however, Salesforce does have the ability to be integrated with other products. This is done through coding.
Providing an interface for our subscribers to manage their own accounts has simplified our business tremendously. This alone has freed up hours of our staff's time each day.
Many customers receive new credit cards due to expiration or fraud. The time we spent in updating this information prior to using Recurly's Revenue Recovery feature versus now is significant.
