What users are saying about
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Top Rated
148 Ratings
This review does not include a rating.

PathFactory

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Top Rated
148 Ratings
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Score 8.7 out of 100
This review does not include a rating.

Feature Set Ratings

    Content Publishing

    8.8

    PathFactory

    88%

    TechValidate

    Feature Set Not Supported
    N/A
    PathFactory ranks higher in 6/6 features

    Content hub

    8.9
    89%
    94 Ratings
    N/A
    0 Ratings

    Forms / Gated content

    8.7
    87%
    92 Ratings
    N/A
    0 Ratings

    Embedded CTAs

    8.5
    85%
    76 Ratings
    N/A
    0 Ratings

    Content distribution

    9.0
    90%
    9 Ratings
    N/A
    0 Ratings

    Content promotion

    9.0
    90%
    6 Ratings
    N/A
    0 Ratings

    Content automation

    8.4
    84%
    70 Ratings
    N/A
    0 Ratings

    Content Reporting & Analytics

    8.5

    PathFactory

    85%

    TechValidate

    Feature Set Not Supported
    N/A
    PathFactory ranks higher in 4/4 features

    Audience profiling and targeting

    9.0
    90%
    77 Ratings
    N/A
    0 Ratings

    Closed-loop tracking and reporting

    7.9
    79%
    74 Ratings
    N/A
    0 Ratings

    Content performance analytics

    8.3
    83%
    95 Ratings
    N/A
    0 Ratings

    Campaign optimization dashboard

    8.9
    89%
    8 Ratings
    N/A
    0 Ratings

    Attribute Ratings

      Likelihood to Recommend

      8.9

      PathFactory

      89%
      96 Ratings

      TechValidate

      N/A
      0 Ratings

      Likelihood to Renew

      9.1

      PathFactory

      91%
      5 Ratings

      TechValidate

      N/A
      0 Ratings

      Usability

      9.2

      PathFactory

      92%
      3 Ratings

      TechValidate

      N/A
      0 Ratings

      Availability

      9.6

      PathFactory

      96%
      5 Ratings

      TechValidate

      N/A
      0 Ratings

      Performance

      9.0

      PathFactory

      90%
      5 Ratings

      TechValidate

      N/A
      0 Ratings

      Support Rating

      9.6

      PathFactory

      96%
      4 Ratings

      TechValidate

      N/A
      0 Ratings

      In-Person Training

      8.2

      PathFactory

      82%
      1 Rating

      TechValidate

      N/A
      0 Ratings

      Online Training

      9.5

      PathFactory

      95%
      5 Ratings

      TechValidate

      N/A
      0 Ratings

      Implementation Rating

      8.9

      PathFactory

      89%
      5 Ratings

      TechValidate

      N/A
      0 Ratings

      Product Scalability

      8.5

      PathFactory

      85%
      2 Ratings

      TechValidate

      N/A
      0 Ratings

      Likelihood to Recommend

      PathFactory

      If you have a lot of content on your website but are seeing low engagement rates or a low number of assets viewed per session, Pathfactory is great at creating an experience that engages prospects and encourages them to continue reading your content & continue their learning.
      Anonymous | TrustRadius Reviewer

      TechValidate

      No answers on this topic

      Pros

      PathFactory

      • Micro-personalized content recommendations.
      • Perfect for enabling and enhancing sales pipeline.
      • Pretty easy to use and roll out.
      • Great support from the PathFactory - they are very helpful, quick to respond, and always up for training sessions and creating custom requests.
      • Great for Inbound and Outbound Marketing.
      Seth Valchev | TrustRadius Reviewer

      TechValidate

      No answers on this topic

      Cons

      PathFactory

      • Analytics: it is sometimes hard to get a clear overview of our KPIs because different analytics are accessible in different areas and the experience sometimes feels a bit scattered.
      • Tracking: I think PathFactory could provide more clear ways of tracking activity and leads and tried-and-true strategies.
      Laura Pop-Badiu | TrustRadius Reviewer

      TechValidate

      No answers on this topic

      Pricing Details

      PathFactory

      General

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services
      Entry-level set up fee?
      No

      Starting Price

      TechValidate

      General

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services
      Entry-level set up fee?
      No

      Starting Price

      Likelihood to Renew

      PathFactory

      PathFactory 9.1
      Based on 5 answers
      We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
      Anonymous | TrustRadius Reviewer

      TechValidate

      No score
      No answers yet
      No answers on this topic

      Usability

      PathFactory

      PathFactory 9.2
      Based on 3 answers
      Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
      Anish Patel | TrustRadius Reviewer

      TechValidate

      No score
      No answers yet
      No answers on this topic

      Reliability and Availability

      PathFactory

      PathFactory 9.6
      Based on 5 answers
      I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
      Anonymous | TrustRadius Reviewer

      TechValidate

      No score
      No answers yet
      No answers on this topic

      Performance

      PathFactory

      PathFactory 9.0
      Based on 5 answers
      The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
      Anish Patel | TrustRadius Reviewer

      TechValidate

      No score
      No answers yet
      No answers on this topic

      Support Rating

      PathFactory

      PathFactory 9.6
      Based on 4 answers
      Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues.Love having access to chat the support team in-app. CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory
      Loren Robeck | TrustRadius Reviewer

      TechValidate

      No score
      No answers yet
      No answers on this topic

      In-Person Training

      PathFactory

      PathFactory 8.2
      Based on 1 answer
      I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
      Anish Patel | TrustRadius Reviewer

      TechValidate

      No score
      No answers yet
      No answers on this topic

      Online Training

      PathFactory

      PathFactory 9.5
      Based on 5 answers
      The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
      Anonymous | TrustRadius Reviewer

      TechValidate

      No score
      No answers yet
      No answers on this topic

      Implementation Rating

      PathFactory

      PathFactory 8.9
      Based on 5 answers
      The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
      Anonymous | TrustRadius Reviewer

      TechValidate

      No score
      No answers yet
      No answers on this topic

      Alternatives Considered

      PathFactory

      I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
      Julia Brocato | TrustRadius Reviewer

      TechValidate

      No answers on this topic

      Scalability

      PathFactory

      PathFactory 8.5
      Based on 2 answers
      Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
      Anish Patel | TrustRadius Reviewer

      TechValidate

      No score
      No answers yet
      No answers on this topic

      Return on Investment

      PathFactory

      • Has improved our user experience for content. It makes it a very pleasing and easy experience for users to view and engage with our content. Not only does the platform look nice (especially with the overlay feature that we can make a track hover over our existing webpage) but it works well, too.
      • We've been able to create relevant content tracks that group similar topics in a way that makes sense and better relate to users that are looking for content on a specific industry use case or topic.
      • We've leveraged PathFactory to create a completely revamped resources hub on our site. It looks and works much better than before for users, and we are expectant for how this will improve our users' experience when interacting with our hub of content.
      Anonymous | TrustRadius Reviewer

      TechValidate

      No answers on this topic

      Screenshots

      Add comparison