Percolate vs. The Trade Desk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Percolate
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Percolate is an enterprise-level content marketing platform designed to help large brands create content and manage marketing campaigns. It features content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media asset management with filtered search and tagging for asset location, workflow controls, and much more, presenting a relatively comprehensive content creation and distribution platform. Percolate is…N/A
The Trade Desk
Score 6.5 out of 10
N/A
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).N/A
Pricing
PercolateThe Trade Desk
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PercolateThe Trade Desk
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Features
PercolateThe Trade Desk
Content Creation
Comparison of Content Creation features of Product A and Product B
Percolate
8.6
12 Ratings
7% above category average
The Trade Desk
-
Ratings
Ideation8.510 Ratings00 Ratings
Approval workflows8.512 Ratings00 Ratings
Content collaboration8.110 Ratings00 Ratings
Content calendar8.512 Ratings00 Ratings
Network for content licensing/production9.34 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Percolate
8.4
12 Ratings
3% above category average
The Trade Desk
-
Ratings
Content hub7.511 Ratings00 Ratings
Content distribution8.511 Ratings00 Ratings
Content promotion9.09 Ratings00 Ratings
Content automation8.511 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Percolate
9.4
12 Ratings
20% above category average
The Trade Desk
-
Ratings
Closed-loop tracking and reporting9.010 Ratings00 Ratings
Content performance analytics10.012 Ratings00 Ratings
Campaign optimization dashboard9.02 Ratings00 Ratings
Best Alternatives
PercolateThe Trade Desk
Small Businesses
Vyond
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Score 8.8 out of 10
Adobe Advertising Cloud
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Score 8.8 out of 10
Medium-sized Companies
Vyond
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Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Enterprises
Vyond
Vyond
Score 8.8 out of 10
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Score 8.8 out of 10
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User Ratings
PercolateThe Trade Desk
Likelihood to Recommend
8.5
(13 ratings)
7.2
(7 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
PercolateThe Trade Desk
Likelihood to Recommend
Percolate
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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The Trade Desk
After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
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Pros
Percolate
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
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The Trade Desk
  • User engagement - Cookie matching provides better engagement and effectiveness
  • Reporting of campaigns - Great reporting on display advertising & platforms
  • Dashboard reporting - Scalable to global deployment & campaigns
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Cons
Percolate
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
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The Trade Desk
  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
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Likelihood to Renew
Percolate
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
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The Trade Desk
No answers on this topic
Usability
Percolate
No answers on this topic
The Trade Desk
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
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Support Rating
Percolate
No answers on this topic
The Trade Desk
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
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Implementation Rating
Percolate
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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The Trade Desk
No answers on this topic
Alternatives Considered
Percolate
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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The Trade Desk
The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
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Return on Investment
Percolate
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
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The Trade Desk
  • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
  • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
  • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
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ScreenShots

Percolate Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar