Pexels, headquartered in Berlin, offers stock photos and video under the Creative Commons Zero license, from a global network of creators.
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Uberflip
Score 8.2 out of 10
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Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works.
For $200 monthly the user…
1. Small businesses with small or non-existent budgets still need assets to create content 2. Individual content makers or freelancers who need stock assets 3. Corporate eLearning wants to modernize and replace all old-fashioned, outdated, brightly lit studio photos with more realistic and relevant imagery that will resonate with modern audiences and learners.
Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
High-resolution images – Pexels is full of images that are high enough in resolution to look beautiful on their own, but also high quality enough to be combined with other images without distracting pixelization
Stock videos – other free stock sites are often limited to just images, but Pexels has a wide range of videos available as well, which we use to plus up decks
Good search functions – while not as robust as some paid sites, Pexels' search functions make it pretty easy to track down what you need
Licensing – it's very straightforward to know what you can and can't do with a Pexels photo, which protects my company and our clients
This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
Pexels is extremely easy to use. Because it integrates with Canva, it makes our workflow smoother. This also saves us a significant amount of time running our business. The interface is also clean and easy to understand and follow, leading to an increase in productivity and much greater efficiency. Overall, this saves us time and money
For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
Pexels has a few unique features that stand out, the most important being a 1-click download from the search results. No need to navigate to another page to find a "download" button. This reduces the time required to find and download an appropriate image. The search results load fast, with lazy loading, so there's no annoying pagination at the bottom. I often travel as I work, and at times my internet connection can be slow or unstable. This kind of feature may seem minor to some users, but when on a slower connection, it makes a big difference. If a search term is too broad, it can recommend related keywords to search for - this helps to find the right image faster.
When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.
Social media campaigns created with photos from Pexels achieves 40% higher engagement vs others.
Thanks to faster and easier content sourcing provided by Pexels, our campaign generation period has dropped to an average of 4 hours, instead of 2 days.
Their stock images adorn our offices.... and it's a much lore cheerful space for that reason. Staff are happier, and stay in the office longer.
