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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Phrase

    Score8.6 out of 10
    Small Businesses (1-50 employees)
    Phrase is a Language Intelligence provider. Its enterprise platform automates, manages, and delivers multilingual content. Global brands use Phrase across hundreds of languages to reduce time to market and deliver consistent brand experiences worldwide. The Phrase Platform brings together translation management, software localization, multimedia localization, machine translation, workflow automation, and language AI in a single integrated environment. From marketing…

    $324

    per year

    WordPress

    Score8.7 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    Pricing
    PhraseWordPress
    Editions & Modules
    Freelancer & LSP plans - Freelancer
    $27
    per month (billed annually)
    Developer Plan - Software UI/UX
    $525
    per month (billed annually)
    Freelancer & LSP plans - Professional
    $525
    per month (billed annually)
    Business Plan - Team
    $1,245
    per month (billed annually)
    Business & Enterprise Plans
    Custom
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    Offerings
    Pricing Offerings
    PhraseWordPress
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Pricing for Business and Commerce plans vary on number of GB.
    More Pricing Information
    Community Pulse
    PhraseWordPress
    Considered Both Products
    Phrase
    Chose Phrase
    The closest competitor of Phrase is Smartcat, which in our humble opinion, offers better value due to the fact that it's free and its overall user experience and UI are more friendly. The Team Collaboration tools are much better than the outdated commenting system of Phrase. We …
    Incentivized
    Automattic
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    53 Answers
    95%
    Would buy again
    108 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    45 Answers
    98%
    Delivers good value for the price
    109 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    54 Answers
    96%
    Happy with the feature set
    109 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    29 Answers
    96%
    Lived up to sales and marketing promises
    95 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    33 Answers
    95%
    Implementation went as expected
    100 Answers
    Features
    PhraseWordPress
    Security
    Comparison of Security features of Phrase and WordPress
    Feature
    Phrase
    -
    Ratings
    WordPress
    8.1
    159 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.1159 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Phrase and WordPress
    Feature
    Phrase
    -
    Ratings
    WordPress
    7.9
    134 Ratings
    1% above category average
    API00 Ratings7.9124 Ratings
    Internationalization / multi-language00 Ratings7.8103 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Phrase and WordPress
    Feature
    Phrase
    -
    Ratings
    WordPress
    8.1
    166 Ratings
    3% above category average
    WYSIWYG editor00 Ratings7.8151 Ratings
    Code quality / cleanliness00 Ratings7.3152 Ratings
    Admin section00 Ratings8.3164 Ratings
    Page templates00 Ratings8.7160 Ratings
    Library of website themes00 Ratings8.7162 Ratings
    Mobile optimization / responsive design00 Ratings8.5161 Ratings
    Publishing workflow00 Ratings8.1154 Ratings
    Form generator00 Ratings7.1131 Ratings
    Web Content Management
    Comparison of Web Content Management features of Phrase and WordPress
    Feature
    Phrase
    -
    Ratings
    WordPress
    8.2
    164 Ratings
    9% above category average
    Content taxonomy00 Ratings8.1142 Ratings
    SEO support00 Ratings7.9148 Ratings
    Bulk management00 Ratings7.5125 Ratings
    Availability / breadth of extensions00 Ratings9.2152 Ratings
    Community / comment management00 Ratings8.2152 Ratings
    Best Alternatives
    PhraseWordPress
    Small Businesses
    No answers on this topic
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    No answers on this topic
    Square Online
    Score7.7 out of 10
    Enterprises
    No answers on this topic
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PhraseWordPress
    Likelihood to Recommend
    8.6
    (57 ratings)
    8.6
    (203 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    3.8
    (38 ratings)
    Usability
    2.0
    (1 ratings)
    8.1
    (50 ratings)
    Availability
    -
    (0 ratings)
    9.5
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.6
    (2 ratings)
    Support Rating
    8.0
    (1 ratings)
    10.0
    (11 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (10 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    PhraseWordPress
    Likelihood to Recommend
    Phrase
    The system is well suited if you also run Trados or any second system. As the system is very expensive and the use of MTUs is rather complicated to understand the best thing is to run most larger projects through Trados or any other CAT tool and then to import it. Large projects are expensive in Phrase Localization Platform so I would recommend it if you have small projects and have enough capacity to carefully check the terminology as the data pulled from the term base is inconsistent. The same applies to the find replace feature which can work great.
    Read full review
    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
    Read full review
    Pros
    Phrase
    • The QA tool it provides is practical and always handy.
    • Instant QA feature can save time at the end of the process.
    • The possibility to decline a job directly from the platform instead of having to contact the client by email.
    Read full review
    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
    Read full review
    Cons
    Phrase
    • In the case of EN to JA translation, we enter text and then convert it to get the correct final text (word or phrase) which uses correct Chinese character(s), as there are often multiple Chinese characters with the same reading but different meanings. When those conversion options are displayed, it is usually possible to change our selection among them by hitting the Tab key, but in Phrase, hitting the Tab key makes us leave the text conversion and move to the source segment, so we must make sure to use arrow keys to choose the right conversion option when using Phrase.
    • When there are tag elements used in the source text, the tags must exist in the target text of course, but the tag order also must be the same. The tags cannot be moved around in the segment, which causes problems in the case of the Japanese language, because the word order differs between EN and JA.
    • In the Japanese language, Italics are basically not used, so there must be no texts between the tags which specify Italic font. But then the segment cannot be confirmed and the job status cannot be changed to "Complete".
    Read full review
    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
    Read full review
    Likelihood to Renew
    Phrase
    I use and manage an Academic edition (approx. 15 students) and the corporate license (10 users). In both cases, the features are easy to find, set and use. My students and my translators understand the dynamics of the platform easily and get used to them quickly.
    Read full review
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
    Read full review
    Usability
    Phrase
    It is designed to be a lean system, but that means that things are clustered in weird groups and a lot of trial and error is involved getting the settings right. If something goes wrong first level support is very quick and has very fast answers which are quite typical of first level support and essentially equate to asking you if you have switched it off and on yet. Anything more involved is challenging for support to address.
    Read full review
    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
    Read full review
    Reliability and Availability
    Phrase
    No answers on this topic
    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    Performance
    Phrase
    No answers on this topic
    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
    Read full review
    Support Rating
    Phrase
    We rarely use support, but most questions were answered in a timely fashion, although we didn't exactly find them satisfactory. That's mostly the fault of the software and not the Support team because we asked for things that Phrase couldn't do.
    Incentivized
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    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
    Read full review
    In-Person Training
    Phrase
    No answers on this topic
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
    Read full review
    Online Training
    Phrase
    No answers on this topic
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    Implementation Rating
    Phrase
    No answers on this topic
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
    Read full review
    Alternatives Considered
    Phrase
    Phrase has a very good user interface that people can quickly learn and start using. Also, its analysis features are top class which helps me provide a detailed estimate to my client based on the file particulars. It has a QA feature that helps me do a very high-quality check before I send out my translation to the client.
    Read full review
    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
    Read full review
    Scalability
    Phrase
    No answers on this topic
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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    Return on Investment
    Phrase
    • Positive impact as I have been able to recruit and reach more and new clients.
    • As it is easy to use, I provide high quality translations for my clients.
    • Using TM and Search ensures consistency and my clients appreciate my good work with the help of Phrase.
    Read full review
    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
    Read full review
    ScreenShots

    Phrase Screenshots

    Screenshot of the Phrase dashboard.Screenshot of Phrase's machine translation options.Screenshot of Open ecosystem

Bring your own AI engine, connect with your preferred language service providers, and integrate seamlessly with 50+ tools across your tech stack to keep workflows aligned and scalable.Screenshot of the self-service portal providing on-demand machine translation.Screenshot of Phrase Studio, which is an AI-powered subtitling and dubbing to scale video and multimedia content with speed, consistency, and control.Screenshot of a customizable dashboard designed to surface the data that matters, enabling continuous optimization of workflows, cost, and performance.