Piano Analytics vs. Quantum Metric

When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.

Incentivized

Quantum Metric is a true professional, and I love the level of insight and industry knowledge they bring to the table. We use it at the departmental level, including marketing, customer service, and IT. Session replay allows our data consumers to derive insights faster and easier than digging through data. It lets us see or understand how users feel and work to enhance those feelings. The quality of support and the time to respond are also noteworthy. They have great coverage, but the learning curve is very steep and requires a lot of technical support and hand-holding.

Incentivized

• A very strong, supportive team who are keen to develop the relationship and deliver business value
• Excellent 'real-time' data availability through rapid data processing
• Powerful tools for analysing content consumption and usage patterns
• A range of API options to deliver data in the format required
• A process of continuous evolution in the data tools provided

Incentivized

• Identifying user pain points and frustrations. Quantum Metrics has a data point called Rage Click which shows when a customer has clicked multiple times back to back on a particular section of the website.
• Replaying a session to see everything that is loading on the front end to the customer, as well as the backed end of the website, has been critical in troubleshooting the experience.
• Heatmaps are a awesome tool we have found very useful in showing engagement with different content on the page, how far user scroll & drop off and to see a split side by side view of the same page in an a/b test.

• Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
• Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
• Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.

• Quantum could share some use cases implemented by similar industries in accordance with the key problems as inputs.
• We should be able to see some of the most common solutions that could be integrated within our product based on the step of the user journey I am at.
• Expanding capabilities to integrate with high-level tools integrated.

Incentivized

I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.

Incentivized

Quantum is a nice tool and is user friendly however I believe there always room for improvement. We have experienced minor issues with a few sessions which were solved by Quantum support reps in a timely manner and some of the dashboards are not as robust as other tools we use

Incentivized

Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.

Incentivized

For a new user, it's pretty intuitive to onboard and start doing the basic functionalities. But QM has a lot of functionalities which can be leveraged by more team members (especially when you don't have analysts dedicatedly using this) if further enhancements to usability are made.

Incentivized

I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.

Incentivized

All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.

Incentivized

I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.

Incentivized

I've been very impressed with the support Quantum Metric has provided. Our amazing Customer Success team has provided excellent service and has gone above and beyond in helping us use and understand the tool. We hold weekly calls with multiple teams and QM has been proactive in bringing things to our team's attention and making suggestions. The support has been one of the most important aspects of having QM and has allowed us to make great strides in improving how we use data and user research in our work.

Incentivized

The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.

Incentivized

No online training

Incentivized

The support team helps us to implement AT Internet.

Incentivized

AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy

We have used - as an organization - multiple products that each fill a roll or task Quantum Metric provides...however I think there are very few tools or SaaS solutions out there that bundle so much into one solution. QM was better than the replay tool another group was utilizing (Mouseflow) because with our contract we could capture and review way more replays as well as have those replays married to actual, quantifiable data. From an analytics point, is so much easier to install event tracking as opposed to our basic Google Analytics implementation. However, I would still use GA as a primary record for measuring overall site performance since QM doesn't have robust product sales tracking. At one point we did review a competitor called Content Square. They seemed very focused on heat mapping.

Incentivized

Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.

Incentivized

• Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
• You just have to know how to find the information and interpret it.

Incentivized

• The service is not cheap, so don't commit unless you're going to use it.
• Really improved our tech support process by allowing us to identify problems much sooner.
• Helped identify potential frustrations, which could be eliminated to reduce friction at checkout.

Incentivized