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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Piano Analytics

    Score7.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution…

    $430

    per server calls consumption

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    Piano AnalyticsSemrush
    Editions & Modules
    Business
    $430
    per server calls consumption
    Premium
    Contact us
    per server calls consumption
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    Piano AnalyticsSemrush
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$430 per server calls consumptionOptional
    Additional Details—17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Piano AnalyticsSemrush
    Considered Both Products
    Piano Software
    Chose Piano Analytics
    Allows for more independence (vs. Google). The accuracy of the data is better (not a panel of data). Proximity (we can easily be advised by their team and get support).
    Incentivized
    Semrush
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    26 Answers
    100%
    Would buy again
    107 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    19 Answers
    98%
    Delivers good value for the price
    95 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    28 Answers
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    15 Answers
    99%
    Lived up to sales and marketing promises
    97 Answers
    Implementation went as expected
    78%
    Implementation went as expected
    14 Answers
    99%
    Implementation went as expected
    95 Answers
    Features
    Piano AnalyticsSemrush
    SEO
    Comparison of SEO features of Piano Analytics and Semrush
    Feature
    Piano Analytics
    -
    Ratings
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis00 Ratings8.6154 Ratings
    Backlink management00 Ratings8.4147 Ratings
    SERP ranking tracking00 Ratings8.4150 Ratings
    Page grader00 Ratings7.9129 Ratings
    Competitive analysis00 Ratings8.5149 Ratings
    Site audit / diagnostics00 Ratings8.0150 Ratings
    Site recommendations00 Ratings7.7139 Ratings
    Task management00 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of Piano Analytics and Semrush
    Feature
    Piano Analytics
    -
    Ratings
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO00 Ratings8.1128 Ratings
    Social SEO00 Ratings8.0106 Ratings
    Mobile SEO00 Ratings8.5113 Ratings
    Global SEO00 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Piano Analytics and Semrush
    Feature
    Piano Analytics
    -
    Ratings
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support00 Ratings8.1115 Ratings
    Integration with web analytics tools00 Ratings8.7119 Ratings
    Best Alternatives
    Piano AnalyticsSemrush
    Small Businesses
    Amplitude Analytics
    Score8.8 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Amplitude Analytics
    Score8.8 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Amplitude Analytics
    Score8.8 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Piano AnalyticsSemrush
    Likelihood to Recommend
    8.0
    (120 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    8.0
    (18 ratings)
    9.1
    (3 ratings)
    Usability
    8.3
    (8 ratings)
    8.2
    (10 ratings)
    Availability
    9.5
    (8 ratings)
    9.1
    (1 ratings)
    Performance
    9.0
    (1 ratings)
    7.3
    (1 ratings)
    Support Rating
    9.0
    (98 ratings)
    9.9
    (17 ratings)
    In-Person Training
    5.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    7.3
    (1 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Piano AnalyticsSemrush
    Likelihood to Recommend
    Piano Software
    When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Piano Software
    • A very strong, supportive team who are keen to develop the relationship and deliver business value
    • Excellent 'real-time' data availability through rapid data processing
    • Powerful tools for analysing content consumption and usage patterns
    • A range of API options to deliver data in the format required
    • A process of continuous evolution in the data tools provided
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Piano Software
    • Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
    • Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
    • Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Piano Software
    I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
    Incentivized
    Read full review
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Piano Software
    Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
    Incentivized
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Piano Software
    I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
    Incentivized
    Read full review
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Piano Software
    All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
    Incentivized
    Read full review
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Piano Software
    I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
    Incentivized
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    In-Person Training
    Piano Software
    The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
    Incentivized
    Read full review
    Semrush
    No answers on this topic
    Online Training
    Piano Software
    No online training
    Incentivized
    Read full review
    Semrush
    No answers on this topic
    Implementation Rating
    Piano Software
    The support team helps us to implement AT Internet.
    Incentivized
    Read full review
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Piano Software
    AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Piano Software
    Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
    Incentivized
    Read full review
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Piano Software
    • Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
    • You just have to know how to find the information and interpret it.
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots

    Piano Analytics Screenshots

    Screenshot of Analytics Suite Delta - ExplorerScreenshot of Analytics Suite Delta - Traffic SourcesScreenshot of Analytics Suite Delta - AttributionScreenshot of Analytics Suite Delta - AXON PredictionsScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - Navigation