Postal vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Postal
Score 8.8 out of 10
N/A
Founded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
TechTarget Priority Engine
Score 7.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
PostalTechTarget Priority Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PostalTechTarget Priority Engine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PostalTechTarget Priority Engine
Top Pros
Top Cons
Features
PostalTechTarget Priority Engine
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Postal
-
Ratings
TechTarget Priority Engine
7.3
8 Ratings
9% below category average
Contact information00 Ratings7.68 Ratings
Company information00 Ratings7.78 Ratings
Industry information00 Ratings6.68 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Postal
-
Ratings
TechTarget Priority Engine
6.2
7 Ratings
21% below category average
Web Personalization00 Ratings7.06 Ratings
3rd party intent signals00 Ratings6.87 Ratings
Downstream intent signals00 Ratings5.74 Ratings
Account identification00 Ratings7.77 Ratings
Buyer journey tracking00 Ratings6.37 Ratings
Revenue forecasts00 Ratings4.03 Ratings
Audience segmentation00 Ratings5.65 Ratings
Conversion optimization00 Ratings5.36 Ratings
Content Syndication00 Ratings7.05 Ratings
Best Alternatives
PostalTechTarget Priority Engine
Small Businesses
Iterable
Iterable
Score 8.5 out of 10
Lusha
Lusha
Score 8.1 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Qualified
Qualified
Score 9.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Bombora
Bombora
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PostalTechTarget Priority Engine
Likelihood to Recommend
9.8
(6 ratings)
7.8
(15 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
7.7
(2 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
PostalTechTarget Priority Engine
Likelihood to Recommend
Postal
If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
Read full review
TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review
Pros
Postal
  • Integrates with sales engagement, marketing automation, and CRM platforms
  • Provides tracking and reporting on spending and channel effectiveness
  • Offers an extensive marketplace of various items for any budget
  • Comes with unlimited seats and sends
Read full review
TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
Read full review
Cons
Postal
  • Navigation -Took time to find custom hyper links.
  • Finding items - Can be hard to find where items are on platform.
  • Layout could be better.
Read full review
TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
Read full review
Likelihood to Renew
Postal
We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
Read full review
TechTarget
No answers on this topic
Support Rating
Postal
No answers on this topic
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
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Alternatives Considered
Postal
Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
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TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
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Return on Investment
Postal
  • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
  • easier to reach out to potential clients
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TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
Read full review
ScreenShots