Publer vs. Zoho Social

If you don't want to have a complicated management of different platforms, and don't want to spend too much money on a social media management platform, Publer is the right thing for you. It's easy to use, and you can modify your package as you go, meaning if you want to add or remove accounts, you can do it one by one, no global thing needed. I really needed that, so I recommend it. You can also give access to someone to use it which is very useful for my community manager.

We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work

• Allows for approve/disapprove
• Analytics are easy to read
• Connecting clients accounts to the workspace without me needing to know the passwords

Incentivized

• Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
• Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
• Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.

Incentivized

• Unless I don't know about it there's no option to see what a post would look like in your existing feed (e.g. instagram).
• Occasionally I have had issues with things not working (but they do always get fixed).
• I think the analytics could be a little more detailed, such as what types of engagement a post got.

Incentivized

• I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
• I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
• I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.

Incentivized

Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)

A bit of repetition from previous screens but ultimately I wrote down what success looked like for me if I was to choose a social media tool, and how that would positively impact my business. From assessing all the tools out there, I also had a matrix of what tool offered what functionality. Once I had both reports prepared, I had a top 3 which matched the needs I had from a tool, and, for me, Zoho Social stood out head and shoulders above the competition

We've never had a problem with availability

Incentivized

Excellent performance for what it does. No problem downloading pages on the desktop or mobile. It integrates well with other Zoho products. Outside of Zoho? Forget it.

Incentivized

I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.

You can use Zoho Social out of the box so there weren't any implementation issues.

Incentivized

I chose Publer because it seemed to play really well with LinkedIn and that was the only channel I was planning to use it for. The main reason I use Publer and not anything else is the Recycling Feature. That is a brilliant feature and lets me keep my posting queue full without having to always be creaing new content

Incentivized

Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.

You can use it for multiple business sizes.

Incentivized

• I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
• Every one of my clients has loved using it, so they are more inclined to keep using our social media services
• Publer helps my business to look professional

Incentivized

• Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
• Having all my social accounts in one place saves me time.
• It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.