Quantive vs. SnapSurveys

Gtmhub is great for aligning cross-functional marketing team members on centralized goals. In general, different positions have different tactics to support the same goal and Gtmhub provides really easy visibility into how each person is contributing. OKRs are a relatively straightforward framework but Gtmhub helps make the planning process much more straightforward than a makeshift or manual solution.

Incentivized

I think it is very important to go through their training videos and user guides. Devote the time to learning it correctly from the beginning. In the long run you will enjoy it much more than plowing right into it and then trying to find out if you did it right. Also, while you are not required to buy the annual maintenance contract, I think if you are going to use the program, don't skimp, buy the annual maintenance contract. The free technical support is necessary, especially when you are up against deadlines.

• Aligning to overarching goals
• Relatively simple to use UI with a great recommendation engine as you are building OKRs
• A lot of support resources for the product as well as for orgs implementing OKRs for the first time

Incentivized

• The training helped me to customize surveys for the different departments that the office of IR served.
• Surveys were easy to create and gathering information was made easy because SnapsSurveys worked well with SPSS.
• Once surveys were created I could scan them and have the results to my boss in less than an hour depending on the size of the survey group.
• Snaps customer service reps were always willing to help.

Incentivized

• Sometimes can lag a bit - not a deal breaker but an opportunity to be a bit more zippy

Incentivized

• Though the user interface is easy to navigate, it would be nice to see is design updated to something more aesthetically pleasing.

The main reason we will renew is that it does the job, it supports our system, and we have budgeted for it so why change?

I think as an organization there is always room to grow, however, this application has really helped us with our dilemma with offline, online, and paper surveys. We are able to make our surveys fun and engaging and the interface for the person creating the survey is user-friendly. Customer service is very helpful if you need additional support.

Incentivized

Ease of use, Cost Effective, Continuos evolution of the software

Incentivized

It is an in between option. The options we evaluated were Qualtrics and SurveyGizmo. It's cheaper than Qualtrics and easier to design surveys than SurveyGizmo. Nonetheless it's not the worst option out there like SurveyMonkey.

Incentivized

• Better visibility and support across the team
• Much easier to maintain than a spreadsheet
• High completion rate of tactics to support goals

Incentivized

• Using a professional survey package enhances my reputation as a research professional.
• I have been able to use the software's functionality to exceed my clients expectations.