Recurly vs. Velocify by ICE Mortgage Technology

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Recurly
Score 8.7 out of 10
Enterprise companies (1,001+ employees)
Recurly is a subscription billing platform and manages customer communications via email, business performance monitoring, and account changes. A merchant bank account is required to work with Recurly. A payment gateway is part of the product but it integrates with other gateways, such as PayPal, to give shoppers a more comprehensive suite of payment options.
$249
per month
Velocify by ICE Mortgage Technology
Score 6.7 out of 10
N/A
Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
Pricing
RecurlyVelocify by ICE Mortgage Technology
Editions & Modules
Starter
$249
per month
Professional
Get a custom quote
per month
Elite
Get a custom quote
per month
No answers on this topic
Offerings
Pricing Offerings
RecurlyVelocify by ICE Mortgage Technology
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsFor startups and SMBs looking to launch today and grow their subscription business fast, the Starter plan (formerly Core) is available with no monthly platform fee plus no payment volume fee for first $40,000 USD per month in first 3 months for new customers only.
More Pricing Information
Community Pulse
RecurlyVelocify by ICE Mortgage Technology
Best Alternatives
RecurlyVelocify by ICE Mortgage Technology
Small Businesses
WooCommerce Subscriptions
WooCommerce Subscriptions
Score 8.6 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
Sage Intacct
Sage Intacct
Score 8.6 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
Agentforce Revenue Management
Agentforce Revenue Management
Score 8.7 out of 10
Dialpad Sell
Dialpad Sell
Score 8.9 out of 10
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User Ratings
RecurlyVelocify by ICE Mortgage Technology
Likelihood to Recommend
8.6
(23 ratings)
10.0
(11 ratings)
Likelihood to Renew
7.5
(2 ratings)
5.1
(5 ratings)
Usability
9.2
(9 ratings)
10.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
10.0
(4 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
RecurlyVelocify by ICE Mortgage Technology
Likelihood to Recommend
Recurly
Recurly is great for tracking transactions and reviewing payment method declines. The platform is extremely helpful when dealing with scenarios where someone believes they have been fraudulently charged for the product. Recurly allows for transaction filtering, which is very helpful when trying to find possibly fraudulent charges very easy. If expecting precise, detailed information about a card decline, Recurly would not be very helpful.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
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Pros
Recurly
  • It handles 1:1 and 1:many accounts to subscription set up.
  • It has a good billing customization option (cadence, pricing, etc.)
  • Can easily set up a customer account and invoice - billing link can be generated so no need to take credit card info over chat, phone, or email.
  • Great and responsive customer support.
  • Supports multi-language.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
  • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
  • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
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Cons
Recurly
  • I really can't think of any shortcomings on Recurly because they have tried to cover all bases well. However, I believe that pricing could be little competitive because Recurly can become quite expensive when you have acquired a good number of subscribers. So apart from price, there are no shortcomings I can think of on product side.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • Velocify would be well served to create a more robust email drip campaign platform.
  • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
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Likelihood to Renew
Recurly
I believe we would continue to use Recurly because they have shown that they are continually improving their software, and they listen to their customers
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
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Usability
Recurly
Apart from a lot of scope, which it has for improvement, like analytics, api's, customer service, downtimes. It still provides a lot of value, it is helpful for us in Business crtical areas, managing subscriptions and creating and launching coupons, ease of usability, camparatively lower maintainence are some valid reasons to prefer Recurly.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
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Reliability and Availability
Recurly
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The system is always up!!
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Performance
Recurly
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
If the system is set up correctly it will be a game changer for your organization.
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Support Rating
Recurly
They have always been quick to respond and help. I love their chat feature at the bottom right-hand corner of the platform.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
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In-Person Training
Recurly
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
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Online Training
Recurly
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Velocify offers online training via videos and written descriptions of implementation procedures.
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Implementation Rating
Recurly
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
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Alternatives Considered
Recurly
Recurly does a much better job at handling subscription payments than QuickBooks Online. We only use QuickBooks Online when we have a client who cannot pay via credit/debit card. In those cases, we send out automatic invoices via QuickBooks Online instead. 95% of our clients are processed through Recurly.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
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Scalability
Recurly
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The system is fully scaleable both vertically and horizontally across the enterprise.
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Return on Investment
Recurly
  • Providing an interface for our subscribers to manage their own accounts has simplified our business tremendously. This alone has freed up hours of our staff's time each day.
  • Many customers receive new credit cards due to expiration or fraud. The time we spent in updating this information prior to using Recurly's Revenue Recovery feature versus now is significant.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
  • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
  • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
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ScreenShots

Recurly Screenshots

Screenshot of payments with smart routing to improve transaction success rates and conversions by offering a variety of payment methods, such as credit cards, PayPal, Amazon Pay, Apple Pay, Google Pay, and ACH.Screenshot of the flexible ways to configure subscription billings workflows, and automate recurring invoicing based on the subscription parameters.Screenshot of automated dunning communications to increase collection effectiveness. Configurable across period and timing, if the payment is past due or declined, selected and personalized dunning campaign launch.Screenshot of the features to set up and test different products, plans, and pricing options, plus promotional tools like free trials, coupons, and gift subscriptions and cards to attract more customers.Screenshot of Recurly analytics, which provides a 360° view into the health of a subscription business's plan performance, churn trends, campaigns results, financial metrics. These inform decisions for business growth.