Redtail CRM vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Redtail CRM
Score 9.0 out of 10
N/A
Redtail CRM is a cloud-based CRM soluton specifically for financial advisors. Redtail is offered as a subscription service and, unlike most of the other CRM providers available, is priced per database, rather than per user, allowing up to 15 database users for one monthly subscription cost.
$20
per month
Salesforce Sales Cloud
Score 8.8 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Pricing
Redtail CRMSalesforce Sales Cloud
Editions & Modules
Starter
$20
per month
Basic
$30
per month
Pro
$50
per month
Starter
$25.00
per month per user
Professional
$80.00
per month per user
Enterprise
$165.00
per month per user
Unlimited
$330.00
per month per user
Agentforce 1 Sales
$550
per month per user
Offerings
Pricing Offerings
Redtail CRMSalesforce Sales Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Redtail CRMSalesforce Sales Cloud
Considered Both Products
Redtail CRM
Chose Redtail CRM
Sales force is much more robust and programmable. Very involved and almost need a degree in computer science in order to get it functional. Companies like the ability to customize it to their requirements. Part of the problem however is that they are not users in the field and …
Chose Redtail CRM
Redtail is intuitive! I love how Redtail tends to be geared specifically towards financial advisors. There are some great CRMs out there, but nothing that takes care of a niche group like Redtail does. Redtail is built to make advisors successful and comply with FINRA. If you …
Chose Redtail CRM
First off. I have a love-hate relationship with Salesforce. It's a jack of all trades, master of none. That being said, maybe you run a bigger company and need different reports for different departments... It may make sense. To be 100% honest, I rejoice every day that I am …
Salesforce Sales Cloud

No answer on this topic

Features
Redtail CRMSalesforce Sales Cloud
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Redtail CRM
-
Ratings
Salesforce Sales Cloud
8.2
269 Ratings
5% above category average
Customer data management / contact management00 Ratings8.8269 Ratings
Workflow management00 Ratings8.5258 Ratings
Territory management00 Ratings7.7211 Ratings
Opportunity management00 Ratings8.9259 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.0244 Ratings
Contract management00 Ratings7.9215 Ratings
Quote & order management00 Ratings7.7198 Ratings
Interaction tracking00 Ratings8.7229 Ratings
Channel / partner relationship management00 Ratings8.0190 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Redtail CRM
-
Ratings
Salesforce Sales Cloud
7.8
104 Ratings
2% above category average
Case management00 Ratings8.2102 Ratings
Call center management00 Ratings7.782 Ratings
Help desk management00 Ratings7.486 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Redtail CRM
-
Ratings
Salesforce Sales Cloud
8.1
244 Ratings
4% above category average
Lead management00 Ratings8.1239 Ratings
Email marketing00 Ratings8.1206 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Redtail CRM
-
Ratings
Salesforce Sales Cloud
8.1
248 Ratings
5% above category average
Task management00 Ratings8.3236 Ratings
Billing and invoicing management00 Ratings7.378 Ratings
Reporting00 Ratings8.6201 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Redtail CRM
-
Ratings
Salesforce Sales Cloud
8.3
260 Ratings
8% above category average
Forecasting00 Ratings7.9228 Ratings
Pipeline visualization00 Ratings8.2247 Ratings
Customizable reports00 Ratings8.7257 Ratings
Customization
Comparison of Customization features of Product A and Product B
Redtail CRM
-
Ratings
Salesforce Sales Cloud
8.6
252 Ratings
11% above category average
Custom fields00 Ratings9.0249 Ratings
Custom objects00 Ratings8.8239 Ratings
Scripting environment00 Ratings8.1176 Ratings
API for custom integration00 Ratings8.6209 Ratings
Security
Comparison of Security features of Product A and Product B
Redtail CRM
-
Ratings
Salesforce Sales Cloud
9.0
253 Ratings
7% above category average
Single sign-on capability00 Ratings9.0221 Ratings
Role-based user permissions00 Ratings8.9225 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Redtail CRM
-
Ratings
Salesforce Sales Cloud
8.2
160 Ratings
10% above category average
Social data00 Ratings8.4158 Ratings
Social engagement00 Ratings8.0156 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Redtail CRM
-
Ratings
Salesforce Sales Cloud
8.1
217 Ratings
8% above category average
Marketing automation00 Ratings8.2213 Ratings
Compensation management00 Ratings8.1146 Ratings
Platform
Comparison of Platform features of Product A and Product B
Redtail CRM
-
Ratings
Salesforce Sales Cloud
7.8
232 Ratings
3% above category average
Mobile access00 Ratings7.8232 Ratings
Best Alternatives
Redtail CRMSalesforce Sales Cloud
Small Businesses
Affinity CRM
Affinity CRM
Score 9.2 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies

No answers on this topic

Creatio
Creatio
Score 9.1 out of 10
Enterprises

No answers on this topic

Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Redtail CRMSalesforce Sales Cloud
Likelihood to Recommend
8.0
(8 ratings)
9.0
(425 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(58 ratings)
Usability
9.0
(2 ratings)
8.4
(135 ratings)
Availability
8.0
(1 ratings)
9.8
(27 ratings)
Performance
8.0
(1 ratings)
9.0
(18 ratings)
Support Rating
8.5
(2 ratings)
8.9
(92 ratings)
In-Person Training
-
(0 ratings)
7.9
(11 ratings)
Online Training
-
(0 ratings)
9.1
(15 ratings)
Implementation Rating
-
(0 ratings)
2.3
(18 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.8
(9 ratings)
Product Scalability
7.0
(1 ratings)
8.9
(83 ratings)
Professional Services
-
(0 ratings)
9.3
(8 ratings)
User Testimonials
Redtail CRMSalesforce Sales Cloud
Likelihood to Recommend
Orion Advisor Tech
It is extremely well suited to client management in the insurance and financial services industries. I think it would not be nearly as useful in a retail setting as many of the features would be irrelevant.
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Salesforce
Obviously, for any business, there are two main areas to focus on — the sales path and the service path. Sales Cloud wouldn’t be suited for a company that’s primarily into support services. For those kinds of companies, Salesforce has a different product — Service Cloud. So, for anyone in the support or service space, Sales Cloud isn’t the right fit.
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Pros
Orion Advisor Tech
  • Redtail CRM gives the capability to have a place to store all client-related documents in a readily accessible, yet secure, location.
  • Redtail CRM has a feature to input notes and comments on particular clients in order to keep track of communications with and steps taken for those clients. Those notes can be easily accessed across the firm.
  • Redtail CRM allows all email communications to be stored in a safe and secure manner as well as making those communications accessible on demand.
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Salesforce
  • The customizations - We have an organization that operates differently from most companies, so we’ve had to implement quite a few customizations — and Salesforce allows us to do that quite quickly. Most of the time, delays come from dependencies on other internal parties rather than the system itself.
  • From my perspective as a consultant, one of the biggest advantages is that everything is in Salesforce — all the details, all in one place. The ability to customize it easily is a big plus; there’s really a lot you can do with it.
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Cons
Orion Advisor Tech
  • I would like to see the ability to push annuity business into Redtail like brokerage accounts.
  • I would like to be able to attach documents to specific notes instead of just contacts in general.
  • Those are the only two cons that I have.
Read full review
Salesforce
  • We still need to include the production part. We started using Salesforce to sell the seeds — our inventory is in SAP — and from there we handle sales and track the process of planting, harvesting, selling, and then collecting payments. But we don’t yet manage the earlier production processes, like production planning. We handle allocation, but not full production planning, and that’s an area where we still have room for improvement.
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Likelihood to Renew
Orion Advisor Tech
The platform is easy to use and train on. It is a one stop shop with all the information needed to maintain a clean client relationship. We recently had our scheduled audit done and Redtail was helpful in pulling the different reports we needed to produce for the audit
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Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
Orion Advisor Tech
Was good and still is good. Seems like when a company acquires another they try to squeeze out more profit and forget what made them successful in the first place. Reducing staff and support seems inevitable, even though the number of users has increased significantly over the past 10 years
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Salesforce
Because I think it could be easier. We have different standards today since we’re used to interacting with consumer apps like Starbucks, where all you do is scan your card. Then, when you use Sales Cloud, there are still a lot of manual inputs. So my mission with AI is really about figuring out how to make that easier.
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Reliability and Availability
Orion Advisor Tech
Generally speaking, Red Tail has been available whenever needed. there was a time period however where it was down and not available, giving 500 errors when trying to log in. They explained that it was due to upgrades they were making and it has virtually disappeared. Has now been available 99% of the time.
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Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
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Performance
Orion Advisor Tech
Overall general performance is quite satisfactory. Some of the automation factors that other products have available are slowly migrating to Red Tail. When these add ons are available and fully implemented, it greatly increases the power and usability of the CRM. Occasionally there are products that will not intergrade due to the nature of how they are set up
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Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Support Rating
Orion Advisor Tech
We use the HELP section of Redtail often. If it is taking you more than 5 minutes to figure out than go to the HELP desk. We have had only great experiences when reaching out for help. We also LOVED the Redtail University we attended.
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Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
Orion Advisor Tech
No answers on this topic
Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
Orion Advisor Tech
No answers on this topic
Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
Orion Advisor Tech
No answers on this topic
Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
Orion Advisor Tech
Quite honestly, I have visibility into a number of CRM systems and Redtail stands alone as the strongest contender. It has the most thorough and customizable interface of any I have encountered. There are few other tools that offer the unmatched flexibility and the depth that any business could stand to profit from.
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Salesforce
So I've evaluated, implemented Microsoft Dynamics in the past. I've used Oracle CRM solutions. I've used Daylight, which is a very niche CRM system the last couple of years. And I've evaluated a variety from Legacy Microsoft Ones to Zoho and Sugar when making implementation decisions at other companies. But usually I've gone with Salesforce. I'd say it's better than most. The only one that I generally prefer, and last time I chose an implementation from scratch, I did Microsoft Dynamics. And the reason is for small mid-size organization, Microsoft Dynamics, if you already have Microsoft Office products, it's much better integrated to all of the Excel, Word, OneNote, Outlook email than what you get from Salesforce. And so that's the only one that if someone's a Microsoft organization and small sized company, it'll save a lot of integration things, a lot of security, a lot of login and access and IT management by just sticking within the Microsoft ecosystem. But outside of that, if you don't use Microsoft or if you're a large organization or have other needs that you want, Salesforce I'd say is better than all of the other CRM offerings out there. It's the easiest to use and the most robust and the most vendors and products for the ecosystem.
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Contract Terms and Pricing Model
Orion Advisor Tech
No answers on this topic
Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Scalability
Orion Advisor Tech
The biggest problem seems to have been with the email module. connection issues, sync issues, compliance updates, etc. The concept is great however there seems to be issues in getting it to work consistently. When it works, it works well. It seems that the frequency of downtime had been greatly reduced however.
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Salesforce
It's very scalable as it has a ton of features (but you do need an admin who understands how to leverage these features). Because of the various features, we've also needed to host onboarding sessions with our users so that they can familiarize themselves with the platform, which isn't always super user-friendly or intuitive.
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Professional Services
Orion Advisor Tech
No answers on this topic
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment
Orion Advisor Tech
  • Redtail makes it easy to log customer interactions for compliance related fields.
  • With Redtail, you don't have to worry about losing information. Just pull up the customer's profile and make some notes on what is going on. You can never be too detailed in the advisor industry.
  • The integration ability at Redtail really saves us heaps of time. You can feed information over from the custodian straight over to another 3rd party. API is game changing!
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Salesforce
  • It is easy for the sales team to track how well the dealers in their region are selling products.
  • It is easy to generate reports and see how well sales are each month compared to past months.
  • Quicker time to get products shipped to customers.
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ScreenShots

Salesforce Sales Cloud Screenshots

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