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Reply vs. Salesforce Agentforce Revenue Management vs. Velocify by ICE Mortgage Technology

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Reply

    Score7.2 out of 10
    Small Businesses (1-50 employees)
    Reply.io helps sales teams book more meetings by automating outreach with smart AI. It finds leads, writes personalized messages, handles replies, and books meetings, so you can focus on closing deals. Reply.io's AI SDR learns the product, targets its potential users, and engages across email, LinkedIn, SMS, WhatsApp, and calls. Additionally it: Handles replies, books meetings, and works in multiple languages Has access to 1B+ leads with…

    $59

    per month per user (1000 active contacts/month)

    Agentforce Revenue Management

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Salesforce Revenue Cloud (formerly Salesforce CPQ or SteelBrick) is built and delivered on the Salesforce Platform and Salesforce1 Mobile App which enables users to create accurate sales quotes quickly and submit error-free orders on the fly from any device.

    $30

    Per User per Month

    Velocify by ICE Mortgage Technology

    Score6.7 out of 10
    N/AVelocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
    Pricing
    ReplyAgentforce Revenue ManagementVelocify by ICE Mortgage Technology
    Editions & Modules
    AI Chat
    $50
    per month
    Email Volume
    $59
    per month per user
    Multichannel
    $99
    per month per user
    Agency
    $166 (starts at)
    per month (billed annually) per account
    AI SDR Starter
    starting with $800
    per month 1000 active contacts
    AI SDR Growth
    Starts from $2500
    per month 5000 active contacts
    Basic
    $30
    Per User per Month
    Professional
    $50
    Per User per Month
    Enterprise
    $75
    Per User per Month
    No answers on this topic
    Offerings
    Pricing Offerings
    ReplyAgentforce Revenue ManagementVelocify by ICE Mortgage Technology
    Free Trial
    YesYesNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    YesYesNo
    Entry-level Setup FeeOptionalOptionalNo setup fee
    Additional DetailsDiscount available for annual pricing.——
    More Pricing Information
    Community Pulse
    ReplyAgentforce Revenue ManagementVelocify by ICE Mortgage Technology
    Considered Multiple Products
    Reply
    No answer on this topic
    Salesforce
    No answer on this topic
    ICE Mortgage Technology
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    7 Answers
    100%
    Would buy again
    29 Answers
    No answers on this topic
    Delivers good value for the price
    88%
    Delivers good value for the price
    7 Answers
    100%
    Delivers good value for the price
    25 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    8 Answers
    100%
    Happy with the feature set
    29 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    100%
    Lived up to sales and marketing promises
    21 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    90%
    Implementation went as expected
    19 Answers
    No answers on this topic
    Features
    ReplyAgentforce Revenue ManagementVelocify by ICE Mortgage Technology
    CPQ
    Comparison of CPQ features of Reply and Salesforce Agentforce Revenue Management and Velocify by ICE Mortgage Technology
    Feature
    Reply
    -
    Ratings
    Salesforce Agentforce Revenue Management
    8.8
    38 Ratings
    1% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Quote sharing/sending00 Ratings9.037 Ratings00 Ratings
    Product configuration00 Ratings8.638 Ratings00 Ratings
    Configuration options00 Ratings8.536 Ratings00 Ratings
    Pricing rules00 Ratings8.835 Ratings00 Ratings
    Price adjustment00 Ratings8.037 Ratings00 Ratings
    Purchase history and open contracts00 Ratings8.830 Ratings00 Ratings
    Guided selling/Sales portal00 Ratings8.626 Ratings00 Ratings
    CPQ reporting & analytics00 Ratings9.030 Ratings00 Ratings
    CPQ-CRM integration00 Ratings9.035 Ratings00 Ratings
    Attachments to quotes00 Ratings9.337 Ratings00 Ratings
    Order capturing00 Ratings9.220 Ratings00 Ratings
    Best Alternatives
    ReplyAgentforce Revenue ManagementVelocify by ICE Mortgage Technology
    Small Businesses
    HubSpot Sales Hub
    Score8.8 out of 10
    QuoteWerks
    Score9.8 out of 10
    LeadFuze
    Score8.7 out of 10
    Medium-sized Companies
    Mixmax
    Score9.8 out of 10
    QuoteWerks
    Score9.8 out of 10
    No answers on this topic
    Enterprises
    Groove (legacy product)
    Score7.8 out of 10
    Conga Advantage CPQ
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    ReplyAgentforce Revenue ManagementVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    6.3
    (13 ratings)
    8.5
    (56 ratings)
    10.0
    (11 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    5.1
    (5 ratings)
    Usability
    6.3
    (3 ratings)
    8.3
    (11 ratings)
    10.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.0
    (2 ratings)
    7.9
    (12 ratings)
    10.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    ReplyAgentforce Revenue ManagementVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    Reply
    Reply works best for structured outbound to a defined ICP, where reps personalize the opener, then let multi-step cadences run across email, calls, and LinkedIn with reply detection and CRM sync. It excels for time-sensitive triggers, event follow ups, closed-lost recycling, and A/B testing to standardize winning copy. It is less suited to bespoke enterprise pursuits that need deep research or legal signoff on every touch, or to untargeted high-volume blasts. In those cases, keep Reply for light structure and handle core outreach manually.
    Incentivized
    Read full review
    Salesforce
    What I like best is the ease of use to be able to track all opportunities and quotes in my daily sales tracker I also like the fact that you can reorganize the view for your opportunities. For instance, it is very similar to a spreadsheet where you can filter them by date, dollar amount, name, and several other ways. I found this to be less appropriate when we have to do multiple roles while assigning one task to multiple users. Column resizing within the Quote Line Editor is not supported in the Salesforce mobile app.
    Read full review
    ICE Mortgage Technology
    Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
    Read full review
    Pros
    Reply
    • To automatically sync our data, and keep records up to date, it offers a variety of native CRM connections, seamless integration with other tools, a robust API, and the power of Zapier.
    • I'm impressed by it, because it includes all of the capabilities I needed, as well as multivariate testing and, most significantly, an excellent reporting system.
    • It offers an extensive set of features for efficient outbound and inbound marketing automation.
    • With reporting and lead qualifying, the automation component is pretty powerful.
    Incentivized
    Read full review
    Salesforce
    • It does a lot of pricing models really well. So like tiered pricing when you're selling a product has tiered pricing.
    • The out of the box approval functionalities is really good. It can trigger approvals based on a ton of different custom criteria.
    • The data it creates and tracks is really accurate and robust.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
    • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
    • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
    Read full review
    Cons
    Reply
    • Syncing to other programs. You cannot interrelate Reply with other software in a simple way. Zapier is required and even then it’s not perfect.
    • Similar to syncing, there’s no way to export results of particular campaigns. This is awful. If I send out a campaign to a group, I’d like to export the results to enter into a CRM since I can’t sync the contacts. One of these features must be added ASAP.
    • Organization. While Reply itself is user-friendly, keeping campaigns and contacts and results organized is not. You cannot organize campaigns or file them away when they are done. Therefore you have to delete campaigns to stay organized and lose results, which you cannot even export.
    Incentivized
    Read full review
    Salesforce
    • Our Salesforce is very messy, which tells me it's not super easy to clean up.
    • I always have a really hard time removing a contacts from an account - it seems like you can't simply remove the relationship so we have lots of people named DO NOT CONTACT or things of that nature.
    • Sometimes when saving it doesn't seem like things actually save.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Velocify would be well served to create a more robust email drip campaign platform.
    • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
    Incentivized
    Read full review
    Likelihood to Renew
    Reply
    No answers on this topic
    Salesforce
    The company is very easy to work with and is growing by leaps and bounds. We do not anticipate switching vendors anytime in the near future
    Read full review
    ICE Mortgage Technology
    I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
    Read full review
    Usability
    Reply
    Reply’s overall usability is strong. The interface is intuitive, and most features are easy to navigate without much training. Creating and managing sequences is straightforward, and the automation flow saves a lot of manual effort. Occasionally, the dashboard can feel a bit cluttered, and reporting could be more flexible. But overall, it’s a user-friendly tool that allows teams to get started quickly and operate efficiently day to day
    Incentivized
    Read full review
    Salesforce
    Because it looked almost impossible to integrate it with Zoho CRM while our Sales Operations team was working on it. But thankfully it worked at last but at the expense of a month's time. However, it has made every possible Revenue operations task simpler now. And that has ultimately made our team more efficient in terms of work hours spent on manual work.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
    Read full review
    Reliability and Availability
    Reply
    No answers on this topic
    Salesforce
    No answers on this topic
    ICE Mortgage Technology
    The system is always up!!
    Read full review
    Performance
    Reply
    No answers on this topic
    Salesforce
    No answers on this topic
    ICE Mortgage Technology
    If the system is set up correctly it will be a game changer for your organization.
    Read full review
    Support Rating
    Reply
    I generally receive a reply in no time at all and found not only the support org. but the sales team to be extremely helpful. Additionally I found a great onboarding process with plenty of resources to consume.
    Read full review
    Salesforce
    There have been some issues with multi-year pricing of certain products and services which we have been assured will be resolved but I guess are still underway, the support team apart from this has not been needed much and in the rare scenarios, it has been needed the resolutions of conflicts has been prompt and quick, so the overall support would have my high regards for being so helpful and customer-oriented so as to assure good performance of their toolset and customer satisfaction.
    Incentivized
    Read full review
    ICE Mortgage Technology
    While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
    Incentivized
    Read full review
    In-Person Training
    Reply
    No answers on this topic
    Salesforce
    No answers on this topic
    ICE Mortgage Technology
    The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
    Read full review
    Online Training
    Reply
    No answers on this topic
    Salesforce
    No answers on this topic
    ICE Mortgage Technology
    Velocify offers online training via videos and written descriptions of implementation procedures.
    Read full review
    Implementation Rating
    Reply
    No answers on this topic
    Salesforce
    No answers on this topic
    ICE Mortgage Technology
    If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
    Read full review
    Alternatives Considered
    Reply
    Reply is a very good and widely known platform. I find it to be a lot more sophisticated and composed. I believe this tool works great for both large and small companies, which makes it stand out. There are so many other tools that work great, but they are restricted to the type and size of certain companies. With Mailchimp the email chain automation was not up to the mark and we faced a lot of problems due to it. However, Reply has solved all those issues.
    Incentivized
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    Salesforce
    There is no comparison to a fully functional instance of CPQ. Nothing comes close due to the amount of customization and ease of use that CPQ offers once it's fully built out. Other solutions may be easier to build or administer, but for the users and business needs, CPQ is the best solution possible.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
    Read full review
    Scalability
    Reply
    No answers on this topic
    Salesforce
    No answers on this topic
    ICE Mortgage Technology
    The system is fully scaleable both vertically and horizontally across the enterprise.
    Read full review
    Return on Investment
    Reply
    • Reply.io has been a lot more effective than MailChimp in terms of the follow-ups for the email chains. We use them to contact the people who said they wanted to do business with us and MailChimp's emails usually went to Promotions on Gmail. With Reply.io, we overcame this problem and the open rate improved 30%.
    Incentivized
    Read full review
    Salesforce
    • Easy access to reporting on closed-won, closed-lost, and open quotes.
    • Accuracy in data referenced in a quote - it's typically accurate as it is pulled directly from opportunity, looking up to associated subscription start/end dates, etc..
    • We lose valuable time in creating quotes ourselves. Quotes were requested and created through sales ops previously, sales did not have access to the excel templates used to generate quotes.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
    • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
    • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
    Read full review
    ScreenShots

    Reply Screenshots

    Screenshot of an overview of Reply's multichannel outreach toolScreenshot of Reply's multichannel cold outreachScreenshot of an overview of Reply's AI PersonalizationScreenshot of the email deliverability kitScreenshot of Reply's B2B databaseScreenshot of the AI SDR Agent

    Agentforce Revenue Management Screenshots

    Screenshot of Configure. Price. Quote. Anytime, anywhere, on any device.