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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Submittable

    Score8.9 out of 10
    N/ASubmittable offers tools to launch, measure, and grow social impact programs, locally and globally. From grants and scholarships to awards and CSR programs, Submittable partners with users to make a difference. The vendor states Submittable has supported over 95,000 social impact programs, receiving nearly 20 million applications, and that teams save an average of 12 hours per week and launch in an average of 14 days.

    $10,000

    per year

    Pricing
    Agentforce MarketingSubmittable
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    Agentforce MarketingSubmittable
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Agentforce MarketingSubmittable
    Considered Both Products
    Salesforce
    No answer on this topic
    Submittable
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    84 Answers
    90%
    Would buy again
    74 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    72 Answers
    94%
    Delivers good value for the price
    61 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    89 Answers
    89%
    Happy with the feature set
    73 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    58 Answers
    92%
    Lived up to sales and marketing promises
    55 Answers
    Implementation went as expected
    84%
    Implementation went as expected
    54 Answers
    90%
    Implementation went as expected
    61 Answers
    Features
    Agentforce MarketingSubmittable
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Agentforce Marketing and Submittable
    Feature
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    5% below category average
    Submittable
    -
    Ratings
    WYSIWYG email editor7.4122 Ratings00 Ratings
    Dynamic content8.1153 Ratings00 Ratings
    Ability to test dynamic content6.3112 Ratings00 Ratings
    Landing pages7.6121 Ratings00 Ratings
    A/B testing7.0151 Ratings00 Ratings
    Mobile optimization6.7111 Ratings00 Ratings
    Email deliverability reporting7.3132 Ratings00 Ratings
    List management8.1129 Ratings00 Ratings
    Triggered drip sequences7.295 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Agentforce Marketing and Submittable
    Feature
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    4% above category average
    Submittable
    -
    Ratings
    Lead nurturing automation8.8109 Ratings00 Ratings
    Lead scoring and grading8.1110 Ratings00 Ratings
    Data quality management7.3116 Ratings00 Ratings
    Automated sales alerts and tasks8.2101 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Agentforce Marketing and Submittable
    Feature
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    1% below category average
    Submittable
    -
    Ratings
    Calendaring7.3103 Ratings00 Ratings
    Event/webinar marketing7.497 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Agentforce Marketing and Submittable
    Feature
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    1% below category average
    Submittable
    -
    Ratings
    Social sharing and campaigns7.383 Ratings00 Ratings
    Social profile integration7.539 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Agentforce Marketing and Submittable
    Feature
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    3% above category average
    Submittable
    -
    Ratings
    Dashboards8.1118 Ratings00 Ratings
    Standard reports7.3123 Ratings00 Ratings
    Custom reports7.3100 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Agentforce Marketing and Submittable
    Feature
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    0% below category average
    Submittable
    -
    Ratings
    API6.790 Ratings00 Ratings
    Role-based workflow & approvals6.689 Ratings00 Ratings
    Customizability6.9111 Ratings00 Ratings
    Integration with Salesforce.com7.6113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.914 Ratings00 Ratings
    Integration with SugarCRM8.611 Ratings00 Ratings
    Third-party software integrations7.524 Ratings00 Ratings
    Best Alternatives
    Agentforce MarketingSubmittable
    Small Businesses
    Vbout
    Score9.9 out of 10
    Blackbaud Grantmaking
    Score9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agentforce MarketingSubmittable
    Likelihood to Recommend
    8.2
    (329 ratings)
    9.0
    (83 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    10.0
    (6 ratings)
    Usability
    8.5
    (37 ratings)
    7.9
    (79 ratings)
    Availability
    10.0
    (11 ratings)
    10.0
    (3 ratings)
    Performance
    9.6
    (9 ratings)
    10.0
    (3 ratings)
    Support Rating
    7.0
    (36 ratings)
    10.0
    (5 ratings)
    In-Person Training
    5.0
    (4 ratings)
    8.1
    (2 ratings)
    Online Training
    8.1
    (7 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    10.0
    (4 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (3 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    8.3
    (4 ratings)
    Ease of integration
    7.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.5
    (40 ratings)
    7.0
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.4
    (2 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    10.0
    (3 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    9.0
    (3 ratings)
    User Testimonials
    Agentforce MarketingSubmittable
    Likelihood to Recommend
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Submittable
    Submittable is great for grant management, grantmaking, and scholarship awards. It's a very useful tool also when there are multiple reviewers and committees involved in the assessment of the application. The table feature is helpful, but to download the information in a usable report is a pain. Overall a very useful tool for funding.
    Incentivized
    Read full review
    Pros
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Submittable
    • Form-logic: Allows application forms to adjust based on answers to crucial questions (if-then-else) so that all applications don't have to see extended questions that may not apply to them or their situation.
    • Messaging Platform: This platform allows interactions with applicants or internal review teams to be associated with the specific submission, allowing for an easier, complete view of an application being considered and as an audit trail.
    • Good Voting/Polling Management: It makes it easier to record the latest vote/feedback from assigned team members and allows customization of the vote/feedback review as a form. It also summarizes the votes for easy review in a submissions dashboard view.
    Incentivized
    Read full review
    Cons
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Submittable
    • We are some of the earliest users of employee volunteerism, so there have been some things to work out. However, because of that, we've gotten a lot of one-on-one support to help make minor tweaks to the system in a way that works for us.
    Incentivized
    Read full review
    Likelihood to Renew
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Submittable
    We use this software annually to help with our grant processes. Without it, I'd be so lost! Our team relies on the data from our past years to sift applications and we try to prioritize those who have applied and been a finalist but perhaps didn't win in years prior
    Incentivized
    Read full review
    Usability
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Submittable
    A submittable requires a great deal of thought to set up. It would be best if you really did an outline and flowcharting. Once you have a detailed plan and set up the system, you have to think of the process that you would manually do step-by-step to deal with the what-ifs; it’s beautiful. The ability to Clone events is invaluable. The onboarding can be complex, but the ease of use afterward is worth it.
    Incentivized
    Read full review
    Reliability and Availability
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Submittable
    We have thankfully never experienced an outage nor been affected by a technology issue on Submittable's side that has delayed our grant process. We have instead been able to distribute over $6M in donated dollars to AAPI small business owners because Submittable is trustworthy and available
    Incentivized
    Read full review
    Performance
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Submittable
    We've had a quick and efficient submittable experience that has always been easy to use. When we need a report it downloads within seconds, even the larger reports are 30 seconds or less to download. Pages are quick to load and reports complete in a more than reasonable time frame
    Incentivized
    Read full review
    Support Rating
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    Submittable
    I think that they are good at answering our questions and solving our problems. We occasionally get reports from applicants about problems the Submittable team has not solved, but I do not know what the applicant has done to get the problem solved.
    Incentivized
    Read full review
    In-Person Training
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Submittable
    We have been using this for many years but my memory is that we had a
    human walk us through how to use basic features. We also used the
    resource library to learn about specific topics or issues as they came
    up.
    Incentivized
    Read full review
    Online Training
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Submittable
    10/10 because we were able to meet virtually and still get all of our questions answered! Online was effective too because we could easily record the sessions and review them later. Since we had to onboard our reviewers virtually, it was actually convenient that this was the same method we learned how to use the entire program virtually too.
    Incentivized
    Read full review
    Implementation Rating
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Submittable
    I would say, provide Submittable as much detailed information on your planned use of the platform and your desires with the platform as possible, and the implementation will be tailored to accommodate your organization with minimal lag time and issues/problems.
    Incentivized
    Read full review
    Alternatives Considered
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Submittable
    Submittable isn't in the same league as these other platforms. It's trying to get there but it's been a rocky road. Neither customer support nor the account people we've dealt with at Submittable seem particularly knowledgeable about how the product actually works for foundations and can't provide detailed recommendations for how to use the product more effectively. The decision to use Submittable was made before I came on board. We are moving to another platform next year, probably SmartSimple.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Submittable
    I wish we could choose our own number of applications we want for the year and have the price be changed because we are in-between buyable numbers and always have to add more applications at the end of the year
    Incentivized
    Read full review
    Scalability
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Submittable
    We have been easily able to grow. Not only are we able to process different applications, but Submittable makes it easy to add applications onto our plan. Additionally, their eligibility form before the application does a good job of screening applicants so we do not pay for extra applications.
    Incentivized
    Read full review
    Professional Services
    Salesforce
    No answers on this topic
    Submittable
    Very professional
    Incentivized
    Read full review
    Return on Investment
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    Submittable
    • Time is money! Submittable has eliminated many tasks I used to do manually, thus freeing my time for other work.
    • Decreased support calls and emails from applicants- Our applicants are able to successfully access and apply for our grants.
    • No internal IT support needed to use this platform. That team is able to focus on their larger business projects and needs.
    Incentivized
    Read full review
    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.