Marketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
WP Engine
Score7.4 out of 10
N/A
WP Engine is a website hosting service built to host WordPress for companies of any size, with features such as daily backups, firewall,SSL, and proprietary caching technology.
$35
per month
Pricing
Agentforce Marketing
WP Engine
Editions & Modules
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Startup
$35
per month
Core
$400
per month (annual contract)
Enterprise
Custom
*Per Month
Offerings
Pricing Offerings
Agentforce Marketing
WP Engine
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Discount available for annual billing on the Startup plan.
Content Marketing Specialist in Marketing at APS (Human Resources, 51-200 employees)
Chose WP Engine
Prior to WP Engine, we had an off-site consultant hosting our site. It was terribly inconvenient and counterproductive. We selected WP Engine because the platform is intuitive and the price is very reasonable. I've never used another hosting service, so I can't speak to how …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I am an enterprise user of WordPress and host over 7000 sites with WPEngine. Areas that I think they are well suited for include customers that need enterprise-level support and uptime and have more complex needs than a simple blog. They also manage scale well with a variety of isolated install options that you can scale up or down depending on your contract needs. They also provide premier support for enterprises and have highly knowledgable Technical Account Managers that provide a significant value add. If I were to look at where it isn't as appropriate for usage I would focus on the low-end needs and say while they do support small sites, there are options out there for cheaper hosting that lack the support a WPEngine gives you.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I love the database backups and how quickly & easy it is to restore from an old backup point. This gives me & my clients confidence that any change can be rolled back.
The built in caching & CDN mean that I have to spend less time worrying about the speed of the server & site. The caching has some side-effects that take getting used to (on-page dynamic PHP code sometimes needs to be moved to API endpoints), but this is true for most caching systems.
They have really good support for multiple environments. It's very easy to have separate production & staging environments. It's also very simple to deploy from staging to production, making product launches and large scale website copy changes much easier to coordinate.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I'd like to see WP Engine offer their own monitoring solution. When I say monitoring, I mean specific use cases that may end up being something you could script. This would keep customers from having to pay for additional services like Pingdom, New Relic, etc.
I would like to see some proactive analysis done by WP Engine on their customer sites - at least on their home pages, and offer up suggestions. This kind of goes along with the other example.
Finally, it would be nice to see a "lighter" offering, perhaps a plan that costs $49 for those who want to host only a few sites, or even 1 site.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
I was in a situation where I had to bolt Wordpress on to an existing infrastructure that could not support it. If I ever end up in that situation again, please kill me. Other than that reasonably common use case, I don't think it offers a lot of value over robust shared hosting, virtual private server (VPS) or dedicated servers.
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
From the onboarding and in the days afterward, it was very easy to get into the platform and begin creating important websites and configuring user options. The interface is easy to navigate, and the platform pages load quickly. Since the platform is built for Word plus press, it has features including backup, staging, maintenance mode, and direct WP-Admin login to make configuration and site management faster. We have never had any issues on the billing side of the account.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Support is generally great. Enterprise support is fantastic, with little to no wait times. I find that chat support can almost always take care of the problem without escalating to a ticket for a higher level of troubleshooting. The chat support for many other hosting providers can only handle basic issues. This is a big bonus for us to get quick and helpful answers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
While we still use GoDaddy for some services, WP Engine definitely has been a major upgrade for our WordPress hosting. In addition to faster load speeds, WP Engine has been more adept at allowing us to manage a high number of websites without straining the system. We have never used Network Solutions for our own hosting needs, but when we do interact with them on behalf of our clients, their systems always seem to be clunky and hard to use, and they often overcharge customers by selling them products they do not need.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
