Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…
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Sitecore Digital Experience Platform
Score 8.6 out of 10
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The Sitecore Experience Platform (Sitecore XP) is a digital experience platform used to build websites and create customer experiences online. The solution boasts fast content authoring, built-in personalization features, testing and other optimizations, as well as analytics and marketing features.
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Pricing
Salesforce CMS
Sitecore Digital Experience Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Salesforce CMS
Sitecore Digital Experience Platform
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Salesforce CMS
Sitecore Digital Experience Platform
Features
Salesforce CMS
Sitecore Digital Experience Platform
Security
Comparison of Security features of Product A and Product B
Salesforce CMS
8.9
59 Ratings
8% above category average
Sitecore Digital Experience Platform
9.7
32 Ratings
16% above category average
Role-based user permissions
8.959 Ratings
9.732 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Salesforce CMS
8.4
54 Ratings
8% above category average
Sitecore Digital Experience Platform
9.7
29 Ratings
16% above category average
API
8.453 Ratings
9.928 Ratings
Internationalization / multi-language
8.544 Ratings
9.526 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Salesforce CMS
7.8
53 Ratings
0% above category average
Sitecore Digital Experience Platform
8.8
32 Ratings
18% above category average
WYSIWYG editor
7.934 Ratings
8.232 Ratings
Code quality / cleanliness
8.145 Ratings
8.530 Ratings
Admin section
7.945 Ratings
8.731 Ratings
Page templates
7.949 Ratings
9.329 Ratings
Library of website themes
7.138 Ratings
8.417 Ratings
Mobile optimization / responsive design
7.645 Ratings
8.628 Ratings
Publishing workflow
8.045 Ratings
9.030 Ratings
Form generator
7.944 Ratings
9.429 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Salesforce CMS
7.9
48 Ratings
6% above category average
Sitecore Digital Experience Platform
9.0
31 Ratings
26% above category average
Content taxonomy
8.040 Ratings
9.329 Ratings
SEO support
7.837 Ratings
9.027 Ratings
Bulk management
8.339 Ratings
8.825 Ratings
Availability / breadth of extensions
7.942 Ratings
8.529 Ratings
Community / comment management
7.643 Ratings
9.227 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Salesforce CMS
-
Ratings
Sitecore Digital Experience Platform
7.5
11 Ratings
6% below category average
Conversion tracking
00 Ratings
7.710 Ratings
Test reporting
00 Ratings
7.511 Ratings
Funnel Analysis
00 Ratings
7.211 Ratings
User Segmentation
00 Ratings
7.511 Ratings
Digital Experience Platform
Comparison of Digital Experience Platform features of Product A and Product B
Salesforce CMS
-
Ratings
Sitecore Digital Experience Platform
8.1
13 Ratings
11% below category average
Campaign management
00 Ratings
7.813 Ratings
Cloud enablement
00 Ratings
8.413 Ratings
Content aggregation
00 Ratings
8.313 Ratings
Content classification
00 Ratings
8.313 Ratings
Multi-channel content personalization
00 Ratings
7.913 Ratings
Customer data analytics
00 Ratings
7.412 Ratings
DXP Third-Party Integrations
00 Ratings
7.613 Ratings
Multi-website management
00 Ratings
8.612 Ratings
Digital asset management
00 Ratings
8.313 Ratings
Editorial workflows and task management
00 Ratings
8.112 Ratings
Best Alternatives
Salesforce CMS
Sitecore Digital Experience Platform
Small Businesses
ManageWP
Score 10.0 out of 10
Bloomreach - The Agentic Platform for Personalization
When managing a team of 30 or more technician the tools available for a scheduler are incredible. The system sync's quickly so all schedulers can be looking at the same Gantt and see what changes have been made or need to be made. If you have too small of a team this service would be overkill especially given the cost.
Sitecore offers Content Hub with Product Content Management and Content Management Platform. The Digital Experience Platform and Content Hub can both host structured content and publish the finalized version to Experience Edge. Both platforms offer different ways to manage content. During a technical and business evaluation, the evaluation panel must understand the difference between a Content Modelling focused approach, or a layout management focused approach. Sitecore Digital Experience Platform is also best not to be used to host many files and images in the Media Library. That responsibility should be offloaded to a digital asset management company like Sitecore Content Hub DAM. The technology evaluation panel must also understand how to work with a Headless CMS, where the HEAD needs to be hosted, and the costs associated with the HEAD. Composable DXP is fantastic, but everyone must understand the various cost components. Marketers and the data team will need to go into the CDP and Personalize the platform with an excellent understanding of how a composable "installation" works. All the Martech vendors have similar challenges that data and development teams need to work through with a full experience. Any CDP/analytics platform will, at some stage, require further data enrichment from other sources. Understanding the Sitecore Search features and limitations is also essential.
Comprehensive Solution: Sitecore offers a fully integrated suite of products that cover the full spectrum of DXP capabilities, including search, personalization experimentation and more, delivering a complete composable DXP solution for customers.
Beyond Headless: XM Cloud provides more than just headless capabilities, featuring in-built tools like authoring host, page editor, etc., enabling faster and more powerful implementations.
Focus on AI: Sitecore has now got an excellent AI offering called Stream; it looks promising; however, it would be too early to give feedback on the same.
Customization: Sitecore's backend is highly customizable, allowing for deep modifications through pipelines and patch configurations.
Experience Editor is a little old fashioned and sometimes slow to use.
Bulk operations in the Content Editor
Sitecore serialization is should be part of the Content Editor to provide visual reference for items which are serialized and will be overwritten by future deployments similar to what Unicorn does so well
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
Once you learn how to use the platform and can put a solid strategy in place to manage it long-term, it becomes a lot easier to use. The tricky part is working with resources who are familiar with the platform to navigate some of the common implementation and configuration pitfalls. Although Sitecore has worked very hard to overcome some of these from their earlier product versions by creating wizards and improving their support documentation, at the end of the day it is still a very complex and powerful system that needs to be implemented carefully in order to foster the best possible user experience for authors. So it could be rated very usable or not usable at all based on how much planning took place and the quality of the implementation.
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
1. Customized software development & maintenance. 2. Technology Consulting - Consulting-based services for technology solutions data engineering or cloud solutions. 3. Used for tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 4. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval.
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. Salesforce allows us to manage content once and distribute it across multiple touchpoints. It also delivers personalized marketing content based on CRM data.
Sitefinity is improving but at the time of decision making it had nothing that could compare with the A/B testing and personalisation features that Sitecore offers. This was a key differentiator and ultimately ensured Sitecore was purchased. WordPress isn't really comparable and isn't within our technology stack, which is mostly Microsoft.
It allows me to keep a close eye on all of my performance metrics through the Dashboard Reporting, ie what my sales pipeline looks like, how much it's changed in the last 60 days, new opportunities created in the last 7 days, # of emails sent for the week, etc. The ease of the design and output make it really easy to check my progress throughout the day to find where I have holes and am falling short on my personal and work goals. It's resulted in greater transparency with my Mgmt Team and shorter 1-on-1 mtgs with my boss as he can see exactly where I am at all times (to be fair, I'm a senior sales rep, so he pretty much lets me do my job completely unfettered), but it does prove that I am continually producing which recently resulted in a raise I didn't even ask for.
The SF repository is so detailed that I don't have to spend tons of time finding frequently used websites attached to a client or see what all interactions with the company look like. Even though I don't use SF for my bulk emails and email sequences, SF provides me with an email to use in the bcc of these emails which links everything back to SF. I find that extremely helpful. This really impacts my efficiency and I can honestly say that once I started using all the functionality of data management, it saved me about 20% of my time/week that I could then allocate towards other revenue-generating tasks like prospecting and account management. The more time I have for those, the better. My year-over-year on accounts 1 year and older just grew by 17% this last year.
ROI depends on what features the customer wants to leverage from Sitecore. Sitecore is not just a CMS. It's CEP platform which comes with Analytics, Personalization, A/B Testing, and Email for marketers modules etc., out of the box.
Based on my experience some of the customers lean towards third party services. This is primarily due to lack of the understanding of these features. If a customer leverages these out of the box features ROI will be high. It depends on how much is being [sent] to third parties services.
Sitecore has very good accelerators in the market. These accelerators allows you to create response sites very quickly. If a simple campaign site takes 50K to build the site may save at least 50% of that cost. Examples of site accelerators are Brainjocks, Keystone, Cognifide etc.