Salesforce CMS vs. Tableau Desktop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce CMS
Score 8.3 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Tableau Desktop
Score 8.3 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$75
per month
Pricing
Salesforce CMSTableau Desktop
Editions & Modules
No answers on this topic
Tableau
$75
per month per user
Tableau Enterprise
$115
per month per user
Offerings
Pricing Offerings
Salesforce CMSTableau Desktop
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll pricing plans are billed annually.
More Pricing Information
Community Pulse
Salesforce CMSTableau Desktop
Considered Both Products
Salesforce CMS

No answer on this topic

Tableau Desktop
Chose Tableau Desktop
It does have a lot of potential when using Microsoft other technologies - in integration/Embedded, Visuals and connectivity to data sources. Advanced analytics is also smooth when working on python/r scripts. Automated insights are better in Tableau/Alphaa AI. NLG/NLQ - …
Features
Salesforce CMSTableau Desktop
Security
Comparison of Security features of Product A and Product B
Salesforce CMS
8.9
59 Ratings
8% above category average
Tableau Desktop
-
Ratings
Role-based user permissions8.959 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Salesforce CMS
8.4
54 Ratings
8% above category average
Tableau Desktop
-
Ratings
API8.453 Ratings00 Ratings
Internationalization / multi-language8.544 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Salesforce CMS
7.8
53 Ratings
0% above category average
Tableau Desktop
-
Ratings
WYSIWYG editor7.934 Ratings00 Ratings
Code quality / cleanliness8.145 Ratings00 Ratings
Admin section7.945 Ratings00 Ratings
Page templates7.949 Ratings00 Ratings
Library of website themes7.138 Ratings00 Ratings
Mobile optimization / responsive design7.645 Ratings00 Ratings
Publishing workflow8.045 Ratings00 Ratings
Form generator7.944 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Salesforce CMS
7.9
48 Ratings
6% above category average
Tableau Desktop
-
Ratings
Content taxonomy8.040 Ratings00 Ratings
SEO support7.837 Ratings00 Ratings
Bulk management8.339 Ratings00 Ratings
Availability / breadth of extensions8.042 Ratings00 Ratings
Community / comment management7.643 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Salesforce CMS
-
Ratings
Tableau Desktop
8.4
175 Ratings
3% above category average
Pixel Perfect reports00 Ratings8.1145 Ratings
Customizable dashboards00 Ratings9.1174 Ratings
Report Formatting Templates00 Ratings8.1151 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Salesforce CMS
-
Ratings
Tableau Desktop
8.3
172 Ratings
4% above category average
Drill-down analysis00 Ratings8.5167 Ratings
Formatting capabilities00 Ratings8.4170 Ratings
Integration with R or other statistical packages00 Ratings8.0126 Ratings
Report sharing and collaboration00 Ratings8.5165 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Salesforce CMS
-
Ratings
Tableau Desktop
8.3
166 Ratings
1% above category average
Publish to Web00 Ratings8.0155 Ratings
Publish to PDF00 Ratings8.0154 Ratings
Report Versioning00 Ratings8.3120 Ratings
Report Delivery Scheduling00 Ratings8.6128 Ratings
Delivery to Remote Servers00 Ratings8.778 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Salesforce CMS
-
Ratings
Tableau Desktop
8.3
164 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.5162 Ratings
Location Analytics / Geographic Visualization00 Ratings8.5156 Ratings
Predictive Analytics00 Ratings8.6131 Ratings
Pattern Recognition and Data Mining00 Ratings7.57 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Salesforce CMS
-
Ratings
Tableau Desktop
8.9
149 Ratings
5% above category average
Multi-User Support (named login)00 Ratings9.0145 Ratings
Role-Based Security Model00 Ratings8.9125 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.7136 Ratings
Report-Level Access Control00 Ratings9.010 Ratings
Single Sign-On (SSO)00 Ratings9.283 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Salesforce CMS
-
Ratings
Tableau Desktop
7.9
141 Ratings
2% above category average
Responsive Design for Web Access00 Ratings8.7130 Ratings
Mobile Application00 Ratings7.3101 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.5122 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Salesforce CMS
-
Ratings
Tableau Desktop
7.9
67 Ratings
3% above category average
REST API00 Ratings8.259 Ratings
Javascript API00 Ratings7.853 Ratings
iFrames00 Ratings7.151 Ratings
Java API00 Ratings8.448 Ratings
Themeable User Interface (UI)00 Ratings7.654 Ratings
Customizable Platform (Open Source)00 Ratings8.148 Ratings
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User Ratings
Salesforce CMSTableau Desktop
Likelihood to Recommend
8.4
(63 ratings)
8.6
(204 ratings)
Likelihood to Renew
9.0
(5 ratings)
7.5
(41 ratings)
Usability
8.3
(48 ratings)
8.2
(73 ratings)
Availability
9.0
(2 ratings)
10.0
(11 ratings)
Performance
8.0
(2 ratings)
8.0
(10 ratings)
Support Rating
9.0
(9 ratings)
1.0
(57 ratings)
In-Person Training
8.0
(1 ratings)
9.4
(4 ratings)
Online Training
-
(0 ratings)
8.0
(5 ratings)
Implementation Rating
9.0
(1 ratings)
8.0
(34 ratings)
Configurability
9.0
(2 ratings)
7.0
(3 ratings)
Ease of integration
9.0
(2 ratings)
10.0
(1 ratings)
Product Scalability
9.0
(2 ratings)
9.0
(4 ratings)
Vendor post-sale
8.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Salesforce CMSTableau Desktop
Likelihood to Recommend
Salesforce
When managing a team of 30 or more technician the tools available for a scheduler are incredible. The system sync's quickly so all schedulers can be looking at the same Gantt and see what changes have been made or need to be made. If you have too small of a team this service would be overkill especially given the cost.
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Tableau
The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
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Pros
Salesforce
  • It has a very smooth integration with Salesforce and third-party tools, ensuring easy tracking of policies and assets.
  • It also has impressive security features like used-based permissions and encrypted data.
  • Everything can be managed from a centralized place which saves a lot of time.
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Tableau
  • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
  • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
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Cons
Salesforce
  • I find that the more complex you make things it starts to hit load times quite hard.
  • Additional tracking and analytics for the pages/emails would be nice.
  • Version control with autosaves and regular saves so you can tell the difference with 15-minute intervals.
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Tableau
  • Pricing should be more user-friendly and usage-driven
  • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
  • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
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Likelihood to Renew
Salesforce
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
Read full review
Tableau
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
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Usability
Salesforce
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
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Tableau
Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
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Reliability and Availability
Salesforce
Seen very least outages and it would took more time hardley not more than 10 mins that to with prior advance notice
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Tableau
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
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Performance
Salesforce
Its very quick and not facing any issus in loading if we have good internet bandwidth then it works very well and doesnt gives any issues
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Tableau
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
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Support Rating
Salesforce
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
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Tableau
Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
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In-Person Training
Salesforce
Since I attended training from one of our senior resource in organizations I didn't face any issues
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Tableau
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
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Online Training
Salesforce
N/A. I wasn't present for vendor-provided training.
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Tableau
I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
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Implementation Rating
Salesforce
I joined post the installtion so not aware much of it but as per feedback its not that hard to setup
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Tableau
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
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Alternatives Considered
Salesforce
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. Salesforce allows us to manage content once and distribute it across multiple touchpoints. It also delivers personalized marketing content based on CRM data.
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Tableau
I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
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Contract Terms and Pricing Model
Salesforce
N/A. I did not help purchase Salesforce and am unaware of our contract details.
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Tableau
No answers on this topic
Scalability
Salesforce
Its highly reliable when it comes to usage with high availability and robust infrastructure
Read full review
Tableau
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
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Professional Services
Salesforce
N/A. I've never used Salesforce professional services.
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Tableau
No answers on this topic
Return on Investment
Salesforce
  • It allows me to keep a close eye on all of my performance metrics through the Dashboard Reporting, ie what my sales pipeline looks like, how much it's changed in the last 60 days, new opportunities created in the last 7 days, # of emails sent for the week, etc. The ease of the design and output make it really easy to check my progress throughout the day to find where I have holes and am falling short on my personal and work goals. It's resulted in greater transparency with my Mgmt Team and shorter 1-on-1 mtgs with my boss as he can see exactly where I am at all times (to be fair, I'm a senior sales rep, so he pretty much lets me do my job completely unfettered), but it does prove that I am continually producing which recently resulted in a raise I didn't even ask for.
  • The SF repository is so detailed that I don't have to spend tons of time finding frequently used websites attached to a client or see what all interactions with the company look like. Even though I don't use SF for my bulk emails and email sequences, SF provides me with an email to use in the bcc of these emails which links everything back to SF. I find that extremely helpful. This really impacts my efficiency and I can honestly say that once I started using all the functionality of data management, it saved me about 20% of my time/week that I could then allocate towards other revenue-generating tasks like prospecting and account management. The more time I have for those, the better. My year-over-year on accounts 1 year and older just grew by 17% this last year.
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Tableau
  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
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