Salesforce Identity vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Identity
Score 7.0 out of 10
N/A
Salesforce Identity is a mobile identity platform.N/A
SAP Customer Data Solutions
Score 8.3 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
Salesforce IdentitySAP Customer Data Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Salesforce IdentitySAP Customer Data Solutions
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce IdentitySAP Customer Data Solutions
Considered Both Products
Salesforce Identity

No answer on this topic

SAP Customer Data Solutions
Chose SAP Customer Data Solutions
SAP Customer Data Solutions differs from many of his competitors since it's the only solution which provides an end-to-end approach that starts directly from the website integration (which is not demanded to whoever manages your website but it's integrated directly), and …
Chose SAP Customer Data Solutions
SAP CDC is better for enterprises without too many developers. Also, cover OOB Consent and Identity together
Chose SAP Customer Data Solutions
There's no other product I tried as ready to use as SAP CDC. It doesn't offer only endpoints or API to manage authentication but a full suite of functionalities almost ready to be integrated with a few customizations
Top Pros
Top Cons
Features
Salesforce IdentitySAP Customer Data Solutions
Tag Management
Comparison of Tag Management features of Product A and Product B
Salesforce Identity
-
Ratings
SAP Customer Data Solutions
7.6
28 Ratings
13% below category average
Tag library00 Ratings7.627 Ratings
Tag variable mapping00 Ratings7.625 Ratings
Ease of writing custom tags00 Ratings7.726 Ratings
Rules-driven tag execution00 Ratings7.426 Ratings
Tag performance monitoring00 Ratings7.725 Ratings
Page load times00 Ratings7.626 Ratings
Mobile app tagging00 Ratings7.425 Ratings
Library of JavaScript extensions00 Ratings7.524 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Salesforce Identity
-
Ratings
SAP Customer Data Solutions
7.6
28 Ratings
12% below category average
Standard visitor segmentation00 Ratings7.728 Ratings
Behavioral visitor segmentation00 Ratings7.727 Ratings
Traffic allocation control00 Ratings7.327 Ratings
Website personalization00 Ratings7.826 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Salesforce Identity
-
Ratings
SAP Customer Data Solutions
7.6
29 Ratings
15% below category average
Account Scoring00 Ratings7.327 Ratings
Customer Data Governance00 Ratings7.828 Ratings
Data Connectors00 Ratings7.629 Ratings
Data Enhancement00 Ratings7.729 Ratings
Data Ingestion00 Ratings7.529 Ratings
Data Storage00 Ratings7.829 Ratings
Data Visibility00 Ratings7.629 Ratings
Event Data00 Ratings7.527 Ratings
Identity Resolution00 Ratings7.927 Ratings
Best Alternatives
Salesforce IdentitySAP Customer Data Solutions
Small Businesses
Dashlane
Dashlane
Score 9.3 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
Dashlane
Dashlane
Score 9.3 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Enterprises
IBM Cloud App ID
IBM Cloud App ID
Score 9.1 out of 10
Treasure Data
Treasure Data
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce IdentitySAP Customer Data Solutions
Likelihood to Recommend
7.0
(3 ratings)
8.1
(59 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(10 ratings)
Usability
-
(0 ratings)
9.1
(7 ratings)
Availability
-
(0 ratings)
8.5
(57 ratings)
Performance
-
(0 ratings)
7.3
(7 ratings)
Support Rating
-
(0 ratings)
9.1
(8 ratings)
In-Person Training
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
9.1
(7 ratings)
Implementation Rating
-
(0 ratings)
7.3
(7 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
4.5
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(1 ratings)
User Testimonials
Salesforce IdentitySAP Customer Data Solutions
Likelihood to Recommend
Salesforce
Salesforce Identity is well suited and I'm on the street visiting and I have to access a customer's account and I need to access multiple systems at the same time to get a lot of information. When I have to compare information on 2 or more different systems and I need it all connected at the same time.
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SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Pros
Salesforce
  • SFI, allows you to connect and manage all your applications in one easy to use interface.
  • It has the ability to use many different authentication standards to fit all the different needs of the applications.
  • If the standard isn't supported it has the flexibility to create your own custom solution.
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SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
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Cons
Salesforce
  • Can't think of any other than pricing.
Read full review
SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
Salesforce
No answers on this topic
SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
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Usability
Salesforce
No answers on this topic
SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
Salesforce
No answers on this topic
SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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Performance
Salesforce
No answers on this topic
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
Salesforce
No answers on this topic
SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
Salesforce
No answers on this topic
SAP
because it was made directly in the company
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Online Training
Salesforce
No answers on this topic
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
Salesforce
No answers on this topic
SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
Salesforce
One system completes the other. I use Salesforce Identity to enter Salesforce CMS. All my company's client portfolios are in SF CMS. I use the Salesforce Identity and the Salesforce CMS every day, all the time.
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SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
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Scalability
Salesforce
No answers on this topic
SAP
because the platform actually allows you to scale at any time if designed following best practices
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Return on Investment
Salesforce
  • The biggest return is on the auditing and ease of use for the users.
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SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
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ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform