SAP Cloud for Social Engagement vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Cloud for Social Engagement
Score 8.1 out of 10
N/A
Platform designed to listen for brand mentions and then engage with customers regarding customer service issues. Includes tools for collaboration within teams or across organizations to resolve issues efficiently.N/A
Sprout Social
Score 8.5 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
SAP Cloud for Social EngagementSprout Social
Editions & Modules
No answers on this topic
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
SAP Cloud for Social EngagementSprout Social
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SAP Cloud for Social EngagementSprout Social
Top Pros
Top Cons
Features
SAP Cloud for Social EngagementSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
SAP Cloud for Social Engagement
9.5
2 Ratings
20% above category average
Sprout Social
8.0
84 Ratings
3% above category average
Boolean keyword searches10.02 Ratings7.562 Ratings
Filtering out noise/spam9.02 Ratings7.873 Ratings
Sentiment analysis10.02 Ratings7.653 Ratings
Broad channel coverage9.02 Ratings9.062 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
SAP Cloud for Social Engagement
10.0
2 Ratings
21% above category average
Sprout Social
8.5
105 Ratings
5% above category average
Content planning and scheduling10.02 Ratings9.4105 Ratings
Audience targeting10.02 Ratings7.683 Ratings
Content optimization10.02 Ratings8.192 Ratings
Workflow management10.02 Ratings8.793 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
SAP Cloud for Social Engagement
9.7
2 Ratings
20% above category average
Sprout Social
8.0
96 Ratings
0% above category average
Automated routing and prioritization10.02 Ratings7.758 Ratings
Customer interaction histories10.02 Ratings8.185 Ratings
Bulk actions9.02 Ratings8.381 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
SAP Cloud for Social Engagement
10.0
2 Ratings
25% above category average
Sprout Social
7.2
74 Ratings
8% below category average
Lead generation10.02 Ratings7.054 Ratings
Content marketing10.02 Ratings8.370 Ratings
Paid media management10.02 Ratings6.23 Ratings
Campaigns and promotions10.02 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
SAP Cloud for Social Engagement
9.4
2 Ratings
11% above category average
Sprout Social
8.9
106 Ratings
5% above category average
Twitter10.02 Ratings9.095 Ratings
Facebook10.02 Ratings9.2105 Ratings
LinkedIn10.02 Ratings9.296 Ratings
Google+8.01 Ratings9.333 Ratings
Instagram10.02 Ratings9.095 Ratings
Pinterest8.01 Ratings8.632 Ratings
YouTube10.02 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
SAP Cloud for Social Engagement
10.0
2 Ratings
24% above category average
Sprout Social
8.6
106 Ratings
9% above category average
Campaign success analytics10.02 Ratings8.698 Ratings
Real-time tracking10.02 Ratings8.595 Ratings
Competitor analysis10.02 Ratings8.686 Ratings
Account management
Comparison of Account management features of Product A and Product B
SAP Cloud for Social Engagement
10.0
2 Ratings
22% above category average
Sprout Social
7.9
100 Ratings
2% below category average
Role-based user permissions & privileges10.02 Ratings8.196 Ratings
Mobile access10.02 Ratings7.889 Ratings
Best Alternatives
SAP Cloud for Social EngagementSprout Social
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SAP Cloud for Social EngagementSprout Social
Likelihood to Recommend
10.0
(2 ratings)
8.6
(163 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(64 ratings)
Usability
10.0
(1 ratings)
8.6
(90 ratings)
Availability
-
(0 ratings)
7.7
(8 ratings)
Performance
-
(0 ratings)
8.0
(7 ratings)
Support Rating
10.0
(1 ratings)
5.8
(38 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
Ease of integration
-
(0 ratings)
7.9
(20 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
SAP Cloud for Social EngagementSprout Social
Likelihood to Recommend
SAP
My company exists within the Hospitality & Tourism industry where we provide Marketing and Event Planning services. SAP Cloud for Social Engagement helps me gain insight into how my vendors and clients feel about my company's brands, categories, products and services while remaining up-to-date with current market issues and trends.
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Sprout Social
I use Sprout Social to efficiently manage social media campaigns across multiple platforms. If you're looking for a tool to streamline and organize multiple accounts across various social networks, I highly recommend Sprout Social. However, if you're only managing a single profile on one platform, Sprout Social may not be necessary.
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Pros
SAP
  • Communication with multiple social media accounts including Facebook,Twitter and LinkedIn.
  • Utilize social preconfigured templates to respond quickly to current and potential clients.
  • Go above and beyond the number of Twitter followers and Facebook likes. Gain real-time insight into key trends and topics being discussed.
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Sprout Social
  • Sprout Social accurately categorizes sentiment in social listening, which helps us manage our time and focus on what's important.
  • Sprout Social is an easy tool for scheduling content and adding details like first comment and Instagram post links at the planning stage.
  • Sprout Social is well set out and thorough in monitoring and responding to community management concerns.
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Cons
SAP
  • Include more social network standard integrations
  • Include more ready to use templates
  • Add more metrics within reports being pulled
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Sprout Social
  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
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Likelihood to Renew
SAP
No answers on this topic
Sprout Social
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
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Usability
SAP
I gave SAP Cloud for Social Engagement this rating because of the success I have seen personally within my company. I gave a rating of '10' because I highly recommend this product to others. Having better insight into my client's and vendor's opinion of my company's brand and services has allowed us to market ourselves better
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Sprout Social
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
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Reliability and Availability
SAP
No answers on this topic
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
SAP
No answers on this topic
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
SAP
I provided SAP Cloud for Social Engagement this rating since the product has such a great backing along with the SAP brand itself. There is a lot of support behind this product as it connects with a variety of social media platforms, like Facebook and Twitter. The support provided by SAP in terms of tech help is wonderful as well. There is a lot of support from all angles
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Sprout Social
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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Online Training
SAP
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
SAP
No answers on this topic
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
SAP
The SAP solution is more complete than others because it includes capabilities for social media listening, real-time social media message response, social profiles and history, and analytics in one system.
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Sprout Social
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
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Return on Investment
SAP
  • Rapid deployment.
  • SAP Cloud for Social Engagement allows you to listen to your customers by locating social media messages that mention key words such as a specific product and prioritize them according to urgency and relevance.
  • Analytics capabilities.
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Sprout Social
  • The activity of all our social networks improved significantly after the arrival of Sprout Social, now we can make more publications in less time for all our clients.
  • The high costs of Sprout Social memberships and the cost of adding a new team member to the system has had a negative impact on us. I hope I can pay less to use Sprout Social as the fees are currently too high.
  • I have generated greater satisfaction for our clients thanks to the fact that we keep active various campaigns on our social networks with this Sprout Social system.
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.