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SAP Customer Data Solutions vs. SAP Master Data Governance

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Customer Data Solutions

    Score8.1 out of 10
    N/AThe SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A

    SAP Master Data Governance

    Score8 out of 10
    N/ASAP Master Data Governance is a master data management solution that helps users to implement a cohesive and harmonized master data management strategy across all master data domains. It is presented as a solution that simplifies enterprise data management, increases data accuracy, and that facilitates consolidation, central governance and data quality management. The SAP Master Data Governance, cloud edition, a…N/A
    Pricing
    SAP Customer Data SolutionsSAP Master Data Governance
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP Customer Data SolutionsSAP Master Data Governance
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SAP Customer Data SolutionsSAP Master Data Governance
    Considered Both Products
    SAP
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    50 Answers
    96%
    Would buy again
    69 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    44 Answers
    93%
    Delivers good value for the price
    53 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    51 Answers
    93%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    37 Answers
    83%
    Lived up to sales and marketing promises
    34 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    39 Answers
    83%
    Implementation went as expected
    48 Answers
    Features
    SAP Customer Data SolutionsSAP Master Data Governance
    Tag Management
    Comparison of Tag Management features of SAP Customer Data Solutions and SAP Master Data Governance
    Feature
    SAP Customer Data Solutions
    7.8
    27 Ratings
    5% below category average
    SAP Master Data Governance
    -
    Ratings
    Tag library7.826 Ratings00 Ratings
    Tag variable mapping7.824 Ratings00 Ratings
    Ease of writing custom tags7.825 Ratings00 Ratings
    Rules-driven tag execution7.825 Ratings00 Ratings
    Tag performance monitoring8.024 Ratings00 Ratings
    Page load times7.925 Ratings00 Ratings
    Mobile app tagging7.524 Ratings00 Ratings
    Library of JavaScript extensions7.623 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of SAP Customer Data Solutions and SAP Master Data Governance
    Feature
    SAP Customer Data Solutions
    7.5
    28 Ratings
    8% below category average
    SAP Master Data Governance
    -
    Ratings
    Standard visitor segmentation8.028 Ratings00 Ratings
    Behavioral visitor segmentation8.027 Ratings00 Ratings
    Traffic allocation control4.227 Ratings00 Ratings
    Website personalization9.926 Ratings00 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of SAP Customer Data Solutions and SAP Master Data Governance
    Feature
    SAP Customer Data Solutions
    6.4
    29 Ratings
    24% below category average
    SAP Master Data Governance
    -
    Ratings
    Account Scoring8.027 Ratings00 Ratings
    Customer Data Governance8.928 Ratings00 Ratings
    Data Connectors4.329 Ratings00 Ratings
    Data Enhancement5.229 Ratings00 Ratings
    Data Ingestion6.129 Ratings00 Ratings
    Data Storage2.529 Ratings00 Ratings
    Data Visibility8.029 Ratings00 Ratings
    Event Data6.127 Ratings00 Ratings
    Identity Resolution8.927 Ratings00 Ratings
    Best Alternatives
    SAP Customer Data SolutionsSAP Master Data Governance
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    No answers on this topic
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    No answers on this topic
    Enterprises
    Treasure AI
    Score9 out of 10
    Informatica MDM & 360 Applications
    Score5.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP Customer Data SolutionsSAP Master Data Governance
    Likelihood to Recommend
    9.0
    (58 ratings)
    8.0
    (79 ratings)
    Likelihood to Renew
    9.5
    (10 ratings)
    7.4
    (3 ratings)
    Usability
    9.1
    (7 ratings)
    7.3
    (76 ratings)
    Availability
    9.0
    (57 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (8 ratings)
    5.6
    (71 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (7 ratings)
    8.0
    (1 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    4.5
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    4.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP Customer Data SolutionsSAP Master Data Governance
    Likelihood to Recommend
    SAP
    It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
    Incentivized
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    SAP
    The best use case of SAP Master Data Governance is centrally consolidating your organizational data so you can make sense of it and make business decisions using that data. We live in a world where data can be all over the place, and making sense of it is a skill of its own.
    Incentivized
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    Pros
    SAP
    • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
    • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
    • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
    Incentivized
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    SAP
    • Data conversation and Data uploading into SAP S/4 HANA system using SAP Master Data Governance during SAP implementation phase.
    • Centrally Data governance to have visibility of data in different systems with integration to SAP Master Data Governance, including SAP S/4, SAP EWM and SAP Ariba.
    • Data Management and Data correction using MDM through SAP Master Data Governance for Materials, which is subjected to approval before finally using in the S/4.
    Incentivized
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    Cons
    SAP
    • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
    • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
    Incentivized
    Read full review
    SAP
    • We've had to design our own unique or alternative solutions to satisfy our business objectives because plugins don't always perform well with the main product.
    • It can be sluggish at times and lacks functionality offered by rival MDM packages, as well as limited resources and documentation for certain areas such as hierarchy.
    Incentivized
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    Likelihood to Renew
    SAP
    On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
    Incentivized
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    SAP
    MDG has proven to work and to bring results once implemented with the right approach, right engagement and sponsorship. Given that it is a very good tool to govern and control master data. Mainly if your company runs SAP systems which there will be a very straight forward integration, not needing any additional middleware or technologies.
    Incentivized
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    Usability
    SAP
    We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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    SAP
    Upto 8 1. Powerful Features: It offers a wide range of powerful features. 2. Complex Data Management: It helps companies to comply with large and complex regulation and audit processes. Missing 2: 1. Less interactive user interface or less modern look. 2. Limited integration with other tools
    Incentivized
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    Reliability and Availability
    SAP
    The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
    Incentivized
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    SAP
    No answers on this topic
    Performance
    SAP
    There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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    SAP
    No answers on this topic
    Support Rating
    SAP
    We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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    SAP
    SAP provides great support for Master Data Governance (MDG). They work with us when we are faced with issues in standard solutions. SAP has a great set of Fiori tools that can be used for a better user experience. The issue with SAP is their web dynpro UI screens and they need to provide better support for performance issues that customers face.
    Incentivized
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    In-Person Training
    SAP
    because it was made directly in the company
    Incentivized
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    SAP
    No answers on this topic
    Online Training
    SAP
    They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
    Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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    SAP
    No answers on this topic
    Implementation Rating
    SAP
    There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
    Read full review
    SAP
    critical to get management on board earlier and prioritize the resources
    Incentivized
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    Alternatives Considered
    SAP
    Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.
    Incentivized
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    SAP
    An environment provided by SAP Master Data Governance seamless and integration with other SAP products is very good. Also it ensures compatibility and streamlines procedures, this integration is beneficial for businesses who have already invested in SAP products.
    Incentivized
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    Scalability
    SAP
    because the platform actually allows you to scale at any time if designed following best practices
    Incentivized
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    SAP
    No answers on this topic
    Return on Investment
    SAP
    • Having a single, stremlined point of entry for the customers improves the overall customer experience
    • By the same reason, maintenance costs are reduced because interventions focus on a single object
    • It's versatile in its integration so there is no need to change the surrounding software ecosystem
    Incentivized
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    SAP
    • MDG is definitely an investment that takes a few years to recuperate. (If you are looking at pure, direct financial benefits.)
    • However, if you look at all the productivity gains in the business due to not having to stop the business constantly because of data issues, the payback period would be substantially shorter.
    • In particular, we were able to reduce master data maintenance staffing levels while increasing quality and decreasing workload for business requesters and approvers.
    • Not having to worry about data integrity issues has shortened the time to realize benefits for several of our major process change related projects and it has also decreased the risk of these projects running into significant delays (often at the last minute) due to master data being misjudged during the process resdesign.
    Incentivized
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    ScreenShots

    SAP Customer Data Solutions Screenshots

    Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform

    SAP Master Data Governance Screenshots

    Screenshot of Data consolidation:  An integrated database of customer, supplier, and product information calls for a consumer-grade user experience and an intuitive, flexible process.Screenshot of Central data governance: The inbox in support of data governance workflows.  By centralizing your heterogeneous systems into a single source, you can create, maintain, and distribute master data across your enterprise.Screenshot of Mass processing: Master data stewards can perform bulk changes in business partner, customer, supplier, and product data with highly-effective mass change processes.Screenshot of Data quality management: Business rules that are defined, validated, and monitored help safeguard master data
readiness and ensure that it’s fit for use.Screenshot of Process analytics: Data governance is significantly enhanced when master data is continuously measured and monitored.