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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Master Data Governance

    Score8 out of 10
    N/ASAP Master Data Governance is a master data management solution that helps users to implement a cohesive and harmonized master data management strategy across all master data domains. It is presented as a solution that simplifies enterprise data management, increases data accuracy, and that facilitates consolidation, central governance and data quality management. The SAP Master Data Governance, cloud edition, a…N/A

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    SAP Master Data GovernanceVerticalResponse
    Editions & Modules
    No answers on this topic
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    SAP Master Data GovernanceVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SAP Master Data GovernanceVerticalResponse
    Considered Both Products
    SAP
    No answer on this topic
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    69 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    53 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    67 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    34 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    48 Answers
    No answers on this topic
    Features
    SAP Master Data GovernanceVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Master Data Governance and VerticalResponse
    Feature
    SAP Master Data Governance
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Master Data Governance and VerticalResponse
    Feature
    SAP Master Data Governance
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of SAP Master Data Governance and VerticalResponse
    Feature
    SAP Master Data Governance
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    SAP Master Data GovernanceVerticalResponse
    Small Businesses
    No answers on this topic
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Informatica MDM & 360 Applications
    Score5.4 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP Master Data GovernanceVerticalResponse
    Likelihood to Recommend
    8.0
    (79 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    7.4
    (3 ratings)
    8.6
    (19 ratings)
    Usability
    7.3
    (76 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    5.6
    (71 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    10.0
    (4 ratings)
    User Testimonials
    SAP Master Data GovernanceVerticalResponse
    Likelihood to Recommend
    SAP
    The best use case of SAP Master Data Governance is centrally consolidating your organizational data so you can make sense of it and make business decisions using that data. We live in a world where data can be all over the place, and making sense of it is a skill of its own.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    SAP
    • Data conversation and Data uploading into SAP S/4 HANA system using SAP Master Data Governance during SAP implementation phase.
    • Centrally Data governance to have visibility of data in different systems with integration to SAP Master Data Governance, including SAP S/4, SAP EWM and SAP Ariba.
    • Data Management and Data correction using MDM through SAP Master Data Governance for Materials, which is subjected to approval before finally using in the S/4.
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    SAP
    • We've had to design our own unique or alternative solutions to satisfy our business objectives because plugins don't always perform well with the main product.
    • It can be sluggish at times and lacks functionality offered by rival MDM packages, as well as limited resources and documentation for certain areas such as hierarchy.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    SAP
    MDG has proven to work and to bring results once implemented with the right approach, right engagement and sponsorship. Given that it is a very good tool to govern and control master data. Mainly if your company runs SAP systems which there will be a very straight forward integration, not needing any additional middleware or technologies.
    Incentivized
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    SAP
    Upto 8 1. Powerful Features: It offers a wide range of powerful features. 2. Complex Data Management: It helps companies to comply with large and complex regulation and audit processes. Missing 2: 1. Less interactive user interface or less modern look. 2. Limited integration with other tools
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    SAP
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    SAP
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    SAP
    SAP provides great support for Master Data Governance (MDG). They work with us when we are faced with issues in standard solutions. SAP has a great set of Fiori tools that can be used for a better user experience. The issue with SAP is their web dynpro UI screens and they need to provide better support for performance issues that customers face.
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    SAP
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    SAP
    critical to get management on board earlier and prioritize the resources
    Incentivized
    Read full review
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    SAP
    An environment provided by SAP Master Data Governance seamless and integration with other SAP products is very good. Also it ensures compatibility and streamlines procedures, this integration is beneficial for businesses who have already invested in SAP products.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    SAP
    • MDG is definitely an investment that takes a few years to recuperate. (If you are looking at pure, direct financial benefits.)
    • However, if you look at all the productivity gains in the business due to not having to stop the business constantly because of data issues, the payback period would be substantially shorter.
    • In particular, we were able to reduce master data maintenance staffing levels while increasing quality and decreasing workload for business requesters and approvers.
    • Not having to worry about data integrity issues has shortened the time to realize benefits for several of our major process change related projects and it has also decreased the risk of these projects running into significant delays (often at the last minute) due to master data being misjudged during the process resdesign.
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    SAP Master Data Governance Screenshots

    Screenshot of Data consolidation:  An integrated database of customer, supplier, and product information calls for a consumer-grade user experience and an intuitive, flexible process.Screenshot of Central data governance: The inbox in support of data governance workflows.  By centralizing your heterogeneous systems into a single source, you can create, maintain, and distribute master data across your enterprise.Screenshot of Mass processing: Master data stewards can perform bulk changes in business partner, customer, supplier, and product data with highly-effective mass change processes.Screenshot of Data quality management: Business rules that are defined, validated, and monitored help safeguard master data
readiness and ensure that it’s fit for use.Screenshot of Process analytics: Data governance is significantly enhanced when master data is continuously measured and monitored.