Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…
$49
per month
Sendible
Score 9.2 out of 10
N/A
Sendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.
$9.99
per month
Pricing
Oktopost
Sendible
Editions & Modules
No answers on this topic
Creator
$29
per month
Traction
$89
per month
Scale
$199
per month
Expansion
$399
per month
Custom White Label
price on request
Offerings
Pricing Offerings
Oktopost
Sendible
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
15% discount if paying annually.
15% monthly discount or 25% annual discount offered to non-profits.
Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
Easy to schedule and post to all of your social media platforms.
Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.
Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
Instagram. You cannot post multiple images in a single Instagram post from Sendible.
Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
Sendible offers outstanding value for money with majority of the features offered by more expensive platforms at a much lower cost. We were using a combination of Hootsuite and Sendible. Sendible remains our primary social media scheduling tool and we were using the free version of Hootsuite as it offered superior social listening, with the ability to track posts by keywords and hashtags in streams for example. Sendible does not offer this same functionality for social listening. When Hootsuite stopped offering social listening streams for free, we dropped Hootsuite and we are currently manually searching social media platforms one at a time until we identify a cost effective social listening tool with the required features.
Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
Ability to quickly post allows for immediate input during time sensitive social discussions.
Our case study on the Pinterest side of things was remarkable. Allowing us to schedule our pins in advance meant we could publish at a higher frequency and also at more meaningful times. It impacted our Pinterest growth and conversions from Pinterest very noticeably.
