Serpstat vs. VisitorTrack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Serpstat
Score 9.2 out of 10
Small Businesses (1-50 employees)
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze • Content Marketing. Locates high-quality and ranking content • Full cycle SEO Management. Tools to improve Google rankings • Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders •…
$59
per month
VisitorTrack
Score 10.0 out of 10
N/A
VisitorTrack is a web analytics product from netFactor. It works beyond traditional web analytics to convert anonymous website "clicks" into intelligence on business visitors – without any registration action. Positioned as “Caller ID for Your Website”, the reporting and content are designed for B2B lead generation. Users receive detail on the companies visiting a site, executive profiles, address, phone, website, visit details and analytics, along with features like email alerts, Salesforce…
$199
per month
Pricing
SerpstatVisitorTrack
Editions & Modules
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
VisitorTrack
$199.00
per month
Offerings
Pricing Offerings
SerpstatVisitorTrack
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$59 per userNo setup fee
Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.VisitorTrack plans start at $199
More Pricing Information
Features
SerpstatVisitorTrack
SEO
Comparison of SEO features of Product A and Product B
Serpstat
9.5
14 Ratings
20% above category average
VisitorTrack
-
Ratings
Keyword analysis9.814 Ratings00 Ratings
Backlink management9.313 Ratings00 Ratings
SERP ranking tracking9.314 Ratings00 Ratings
Page grader9.310 Ratings00 Ratings
Competitive analysis9.514 Ratings00 Ratings
Site audit / diagnostics9.814 Ratings00 Ratings
Site recommendations9.67 Ratings00 Ratings
Task management9.33 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Serpstat
9.5
13 Ratings
22% above category average
VisitorTrack
-
Ratings
Local SEO9.111 Ratings00 Ratings
Social SEO9.57 Ratings00 Ratings
Mobile SEO9.64 Ratings00 Ratings
Global SEO9.813 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Serpstat
10.0
12 Ratings
17% above category average
VisitorTrack
-
Ratings
Multi-domain support10.012 Ratings00 Ratings
Integration with web analytics tools10.07 Ratings00 Ratings
Best Alternatives
SerpstatVisitorTrack
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SerpstatVisitorTrack
Likelihood to Recommend
9.7
(14 ratings)
10.0
(7 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
10.0
(2 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
SerpstatVisitorTrack
Likelihood to Recommend
Serpstat.com
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
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netFactor
VisitorTrack is best used with websites that have good page/file naming conventions. You can create alerts and reports based on triggers that match certain URLs, or parts of page names. For instance, you would want to consistently name pages related to your products to contain a certain string in the file name, like domainname.com/product_XXXXXXX.html, where "product" is consistent across all your products. There are other techniques, but consistency with naming conventions will be helpful to you. No worries, their support team will help you see what you want to see.
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Pros
Serpstat.com
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
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netFactor
  • Bombora without a doubt is the slickest thing you will ever see. How real is that visitor?
  • Built-in contact searches for company to generate a specific marketing list
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Cons
Serpstat.com
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
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netFactor
  • As a relatively new user, this is not an easy question to answer. I have already seen improvements (Dashboard) since I have been using VisitorTrack.
  • It would be great to see some more 'how to' video's in the help section.
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Likelihood to Renew
Serpstat.com
I am very happy with the program and their services.
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netFactor
No answers on this topic
Usability
Serpstat.com
It is pretty easy to use as an SEO tool as I've used a few others prior
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netFactor
No answers on this topic
Support Rating
Serpstat.com
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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netFactor
VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.
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Alternatives Considered
Serpstat.com
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
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netFactor
VisitorTrack is easy to use and highly accurate. They have a lot of capabilities to sort and filter your data.
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Return on Investment
Serpstat.com
  • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
  • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
  • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
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netFactor
  • Ability to identify some key search terms used and make sure they have a presence on our web site
  • Ability to see when new prospects visit our site so we can time follow ups accordingly
  • Ability to set triggers on high value prospects which helps save time (I am a one man team)
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ScreenShots

Serpstat Screenshots

Screenshot of Research of SERP with advanced analyticsScreenshot of Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of Visibility and keyword trends are visible with SerpstatScreenshot of Unique Page vs. Page comparison in organic and paid keywordsScreenshot of Sersptat Overview

VisitorTrack Screenshots

Screenshot of VisitorTrack is like "Caller ID for your Website"Screenshot of Turn anonymous website visitors into B2B leadsScreenshot of Get detailed visitor reports and dashboardsScreenshot of View accurate contact records for the executives you target