Similarweb vs. SpyFu

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Similarweb
Score 8.3 out of 10
N/A
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
$0
per month
SpyFu
Score 8.0 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
$39
per month
Pricing
SimilarwebSpyFu
Editions & Modules
Free
$0
per month
Enterprise
Contact sales team
Basic
$39
per month
Professional
$79
per month
Team
$299
per month
Offerings
Pricing Offerings
SimilarwebSpyFu
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
SimilarwebSpyFu
Considered Both Products
Similarweb
Chose Similarweb
When I look at SimilarWeb PRO vs its most common competitors that I utilize: SpyFu and Semrush, the reality is the platforms are fairly interchangeable. However SimilarWeb PRO has begun to add in new betas and pilots to the users, which is making it a more cost-effective option …
Chose Similarweb
SpyFu and Semrush I've used frequently to perform competitor analysis. I find SimilarWeb is better at finding initial traffic data for websites than the others but the other services are better at in-depth analysis for advertising and SEO purposes. This is a better tool for …
Chose Similarweb
None of the competitors have the depth of features nor the depth of data that Similarweb has.
Chose Similarweb
I havent used any other products that are like Similarweb
Chose Similarweb
Lots of useful data for competitors analysis which Semrush doesn't have!
SpyFu
Chose SpyFu
It's a great little tool that offers pretty much everything you can get from Moz or Semrush at a fraction of the cost. My company uses a few different tools but I always come back to SpyFu because it is so easy to use and their build-in reporting is great.
Chose SpyFu
Currently we actively use Semrush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is …
Chose SpyFu
They both give me great value, I use them together to get the best results. SimilarWeb gives me a holistic view of a website's traffic - it includes both organic and paid traffic, while SpyFu gives only organic traffic results.
Chose SpyFu
SpyFu is just an overall better package contained in one place. A full comprehensive competitive analysis can be completed with the use SpyFu. In the past, many other competitive tools would be needed, but here, it is all together. SpyFu presents everything in a user-friendly …
Top Pros
Top Cons
Features
SimilarwebSpyFu
SEO
Comparison of SEO features of Product A and Product B
Similarweb
7.3
11 Ratings
0% above category average
SpyFu
7.2
51 Ratings
7% below category average
Keyword analysis7.111 Ratings6.951 Ratings
SERP ranking tracking6.78 Ratings8.143 Ratings
Competitive analysis8.110 Ratings9.150 Ratings
Backlink management00 Ratings5.939 Ratings
Page grader00 Ratings7.729 Ratings
Site audit / diagnostics00 Ratings7.132 Ratings
Site recommendations00 Ratings7.030 Ratings
Task management00 Ratings6.120 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Similarweb
6.7
7 Ratings
18% below category average
SpyFu
-
Ratings
Contact information5.94 Ratings00 Ratings
Company information6.56 Ratings00 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
Similarweb
5.4
9 Ratings
1% above category average
SpyFu
-
Ratings
Industry-Specific Information5.67 Ratings00 Ratings
Independent Research Access5.94 Ratings00 Ratings
Macroeconomic News4.75 Ratings00 Ratings
Search Tools6.98 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Similarweb
6.9
12 Ratings
0% above category average
SpyFu
-
Ratings
Competitor Research7.612 Ratings00 Ratings
Consumer Feedback5.94 Ratings00 Ratings
Competitor alerts6.57 Ratings00 Ratings
Market Insights and Reports7.54 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Similarweb
-
Ratings
SpyFu
7.7
38 Ratings
1% above category average
Local SEO00 Ratings7.632 Ratings
Social SEO00 Ratings8.027 Ratings
Mobile SEO00 Ratings8.029 Ratings
Global SEO00 Ratings7.134 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Similarweb
-
Ratings
SpyFu
8.7
27 Ratings
3% above category average
Multi-domain support00 Ratings8.927 Ratings
Integration with web analytics tools00 Ratings8.518 Ratings
Best Alternatives
SimilarwebSpyFu
Small Businesses
Lead411
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Score 9.1 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Sprinklr Insights
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Score 8.9 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SimilarwebSpyFu
Likelihood to Recommend
8.2
(116 ratings)
8.1
(61 ratings)
Likelihood to Renew
9.1
(1 ratings)
10.0
(10 ratings)
Usability
7.3
(2 ratings)
-
(0 ratings)
Support Rating
6.8
(4 ratings)
7.6
(13 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
SimilarwebSpyFu
Likelihood to Recommend
Similarweb LTD
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Read full review
SpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Read full review
Pros
Similarweb LTD
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
Read full review
SpyFu
  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Read full review
Cons
Similarweb LTD
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
Read full review
SpyFu
  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Read full review
Likelihood to Renew
Similarweb LTD
I use it every single day and its essential to succeeding in my role
Read full review
SpyFu
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Read full review
Usability
Similarweb LTD
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
Read full review
SpyFu
No answers on this topic
Support Rating
Similarweb LTD
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
Read full review
SpyFu
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
Read full review
Implementation Rating
Similarweb LTD
We liked it, things can always be better
Read full review
SpyFu
No answers on this topic
Alternatives Considered
Similarweb LTD
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
Read full review
SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
Read full review
Return on Investment
Similarweb LTD
  • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
  • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
Read full review
SpyFu
  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
Read full review
ScreenShots