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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Similarweb

    Score9.2 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Tableau Cloud

    Score8.1 out of 10
    N/ATableau Cloud (formerly Tableau Online) is a self-service analytics platform that is fully hosted in the cloud. Tableau Cloud enables users to publish dashboards and invite colleagues to explore hidden opportunities with interactive visualizations and accurate data, from any browser or mobile device.

    $15

    per month per user

    Pricing
    SimilarwebTableau Cloud
    Editions & Modules
    Sales Intelligence - Starter
    $129
    per month
    AI Search Intelligence - AEO Intelligence
    $129
    per month
    Web Intelligence - Entrepreneurs - Competitive Intelligence
    $199
    per month
    AI Search Intelligence - AEO & SEO & Competitive Intel
    $399
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel & SEO & AEO
    $399
    per month
    AI Search Intelligence - AEO & SEO & Ads & Competitive Intel
    $649
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel, SEO & AEO & Ads
    $649
    per month
    Stock Intelligence
    Contact Sales
    Retail Intelligence (for Brands or Retailer)
    Contact Sales
    App Intelligence
    Contact Sales
    Sales Intelligence - Business or Enterprise
    Custom
    Web Intelligence - Business & Enterprises
    Contact Sales
    Tableau Viewer
    $15
    per month billed annually per user
    Enterprise Viewer
    $35
    per month billed annually per user
    Tableau Explorer
    $42
    per month billed annually per user
    Enterprise Explorer
    $70
    per month billed annually per user
    Tableau Creator
    $75
    per month billed annually per user
    Enterprise Creator
    $115
    per month billed annually per user
    Tableau+
    Contact Sales
    Offerings
    Pricing Offerings
    SimilarwebTableau Cloud
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SimilarwebTableau Cloud
    Considered Both Products
    Similarweb LTD
    Chose Similarweb
    We ultimately use both tools
    Incentivized
    Chose Similarweb
    I personally haven't used any other
    Incentivized
    Chose Similarweb
    Similarweb PRO has more data than Semrush. However, Semrush was much cheaper than similarweb PRO. We have also used similarweb free version, but PRO does have much more info. Semrush is a great tool for competitor analysis as well but we found that many times when you type in a …
    Incentivized
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    106 Answers
    96%
    Would buy again
    27 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    86 Answers
    92%
    Delivers good value for the price
    22 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    105 Answers
    89%
    Happy with the feature set
    25 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    84 Answers
    100%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    83 Answers
    100%
    Implementation went as expected
    13 Answers
    Features
    SimilarwebTableau Cloud
    SEO
    Comparison of SEO features of Similarweb and Tableau Cloud
    Feature
    Similarweb
    8.0
    13 Ratings
    4% below category average
    Tableau Cloud
    -
    Ratings
    Keyword analysis8.013 Ratings00 Ratings
    SERP ranking tracking7.29 Ratings00 Ratings
    Competitive analysis9.012 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Similarweb and Tableau Cloud
    Feature
    Similarweb
    7.8
    14 Ratings
    13% below category average
    Tableau Cloud
    -
    Ratings
    Competitor Research8.814 Ratings00 Ratings
    Competitor alerts8.68 Ratings00 Ratings
    Market Insights and Reports7.35 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Similarweb and Tableau Cloud
    Feature
    Similarweb
    -
    Ratings
    Tableau Cloud
    7.6
    74 Ratings
    7% below category average
    Pixel Perfect reports00 Ratings7.656 Ratings
    Customizable dashboards00 Ratings8.774 Ratings
    Report Formatting Templates00 Ratings6.663 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Similarweb and Tableau Cloud
    Feature
    Similarweb
    -
    Ratings
    Tableau Cloud
    7.6
    74 Ratings
    5% below category average
    Drill-down analysis00 Ratings8.574 Ratings
    Formatting capabilities00 Ratings7.371 Ratings
    Integration with R or other statistical packages00 Ratings6.147 Ratings
    Report sharing and collaboration00 Ratings8.672 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Similarweb and Tableau Cloud
    Feature
    Similarweb
    -
    Ratings
    Tableau Cloud
    7.8
    72 Ratings
    5% below category average
    Publish to Web00 Ratings8.668 Ratings
    Publish to PDF00 Ratings7.567 Ratings
    Report Versioning00 Ratings7.655 Ratings
    Report Delivery Scheduling00 Ratings8.559 Ratings
    Delivery to Remote Servers00 Ratings6.738 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Similarweb and Tableau Cloud
    Feature
    Similarweb
    -
    Ratings
    Tableau Cloud
    7.9
    70 Ratings
    1% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.267 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.366 Ratings
    Predictive Analytics00 Ratings7.857 Ratings
    Pattern Recognition and Data Mining00 Ratings7.26 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Similarweb and Tableau Cloud
    Feature
    Similarweb
    -
    Ratings
    Tableau Cloud
    8.4
    69 Ratings
    1% below category average
    Multi-User Support (named login)00 Ratings8.363 Ratings
    Role-Based Security Model00 Ratings7.756 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.659 Ratings
    Report-Level Access Control00 Ratings8.87 Ratings
    Single Sign-On (SSO)00 Ratings8.754 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Similarweb and Tableau Cloud
    Feature
    Similarweb
    -
    Ratings
    Tableau Cloud
    7.5
    59 Ratings
    4% below category average
    Responsive Design for Web Access00 Ratings7.457 Ratings
    Mobile Application00 Ratings7.744 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.851 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Similarweb and Tableau Cloud
    Feature
    Similarweb
    -
    Ratings
    Tableau Cloud
    7.0
    41 Ratings
    10% below category average
    REST API00 Ratings8.136 Ratings
    Javascript API00 Ratings7.534 Ratings
    iFrames00 Ratings6.833 Ratings
    Java API00 Ratings5.729 Ratings
    Themeable User Interface (UI)00 Ratings6.735 Ratings
    Customizable Platform (Open Source)00 Ratings7.232 Ratings
    Best Alternatives
    SimilarwebTableau Cloud
    Small Businesses
    No answers on this topic
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    No answers on this topic
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    No answers on this topic
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SimilarwebTableau Cloud
    Likelihood to Recommend
    8.2
    (118 ratings)
    8.9
    (76 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    -
    (0 ratings)
    Usability
    7.3
    (4 ratings)
    8.6
    (29 ratings)
    Support Rating
    6.8
    (4 ratings)
    8.7
    (20 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.0
    (49 ratings)
    Data Sources
    -
    (0 ratings)
    8.3
    (49 ratings)
    User Testimonials
    SimilarwebTableau Cloud
    Likelihood to Recommend
    Similarweb LTD
    Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
    Incentivized
    Read full review
    Tableau
    If you're using Tableau as the primary BI tool, then Tableau Cloud is well suited to publish and share the results with a wide(r) audience. It is well suited for various degrees of self-service proficiency, from pure consumers of analytical work to more advanced users who can use web editing for smaller or larger adjustments, and even for desktop power users who will publish their work to Tableau Cloud. It has many good ways to organize the content and make it easily accessible via search, favorites, folders, collections ("playlists for your data"), or history ("recents"). It might not be ideally suited if there are many on-prem sources to be used (even though there are options to connect them) or if you have very special requirements regarding custom server setup, which is limited in a shared cloud environment like Tableau Cloud.
    Incentivized
    Read full review
    Pros
    Similarweb LTD
    • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
    • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
    • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
    Incentivized
    Read full review
    Tableau
    • Tableau Online is completely cloud based and that's why the reports and dashboards are accessible even on the go. One doesn't always need to access the office laptop to access the reports.
    • The visualizations are interactive and one can quickly change the level at which they want to view the information. For example, one person might be more interested in looking at the country level performances rather than client level. This is intuitive and one doesn't need to create multiple reports for the same.
    • The feature to ask questions in plain vanilla English language is great and helpful. For quick adhoc fact checks one can simply type what they are looking for and the Natural Language Programming algorithms under the hood parse the query, interpret it and then fetch the results accordingly in a visual form.
    Incentivized
    Read full review
    Cons
    Similarweb LTD
    • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
    • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
    Incentivized
    Read full review
    Tableau
    • Can be a steep learning curve for new users
    • Modeling and building algorithms aren't always intuitive and take some testing/retesting to ensure it's working as it should
    • Inability to integrate easily with our HRIS platform. Reports are pulled from HRIS at various intervals and uploaded into Tableau
    Incentivized
    Read full review
    Likelihood to Renew
    Similarweb LTD
    I use it every single day and its essential to succeeding in my role
    Incentivized
    Read full review
    Tableau
    No answers on this topic
    Usability
    Similarweb LTD
    Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
    Incentivized
    Read full review
    Tableau
    Based on comments from our clients, I awarded it this grade. Non-technical customers frequently compliment us on the ease with which they can utilize Tableau Online. Usability is rarely a source of contention amongst our customers. Few complaints have come from me as a user of our internal products.
    Incentivized
    Read full review
    Support Rating
    Similarweb LTD
    Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
    Incentivized
    Read full review
    Tableau
    I have not had any issues that require customer support from Tableau at this time, which speaks well to Tableau. I have taken an online course with Tableau and it was very professional and well done, so based on that I would assume a similar level of quality for their customer service.
    Incentivized
    Read full review
    Implementation Rating
    Similarweb LTD
    We liked it, things can always be better
    Incentivized
    Read full review
    Tableau
    No answers on this topic
    Alternatives Considered
    Similarweb LTD
    Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
    Incentivized
    Read full review
    Tableau
    In determining whether to go with Tableau Online versus Alteryx, two important factors stood out in determining our go-to solution. First, while Alteryx is an impressive tool for data cleansing, it did not stack up in terms of data visualization capabilities. Tableau, on the other hand, provided us everything we needed in terms of visualizing our data and analytics. The second factor is cost. Well neither solution would be considered cheap, Tableau was the more cost effective solution for our needs.
    Incentivized
    Read full review
    Return on Investment
    Similarweb LTD
    • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
    • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
    Incentivized
    Read full review
    Tableau
    • When we release new products, we are now able to quickly see data and toggle between current periods and previous to see performance
    • Generating new reports requires less IT time to build
    • Data can be shared across many different device types
    • We now have integration where our customers can extract data from our software more easily-this was a big ask from our customers
    Incentivized
    Read full review
    ScreenShots

    Similarweb Screenshots

    Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.