Skai vs. WP Engine

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.

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I am an enterprise user of WordPress and host over 7000 sites with WPEngine. Areas that I think they are well suited for include customers that need enterprise-level support and uptime and have more complex needs than a simple blog. They also manage scale well with a variety of isolated install options that you can scale up or down depending on your contract needs. They also provide premier support for enterprises and have highly knowledgable Technical Account Managers that provide a significant value add. If I were to look at where it isn't as appropriate for usage I would focus on the low-end needs and say while they do support small sites, there are options out there for cheaper hosting that lack the support a WPEngine gives you.

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• Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
• Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
• Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!

• I love the database backups and how quickly & easy it is to restore from an old backup point. This gives me & my clients confidence that any change can be rolled back.
• The built in caching & CDN mean that I have to spend less time worrying about the speed of the server & site. The caching has some side-effects that take getting used to (on-page dynamic PHP code sometimes needs to be moved to API endpoints), but this is true for most caching systems.
• They have really good support for multiple environments. It's very easy to have separate production & staging environments. It's also very simple to deploy from staging to production, making product launches and large scale website copy changes much easier to coordinate.

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• When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
• Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
• Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.

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• I'd like to see WP Engine offer their own monitoring solution. When I say monitoring, I mean specific use cases that may end up being something you could script. This would keep customers from having to pay for additional services like Pingdom, New Relic, etc.
• I would like to see some proactive analysis done by WP Engine on their customer sites - at least on their home pages, and offer up suggestions. This kind of goes along with the other example.
• Finally, it would be nice to see a "lighter" offering, perhaps a plan that costs $49 for those who want to host only a few sites, or even 1 site.

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We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients

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I was in a situation where I had to bolt Wordpress on to an existing infrastructure that could not support it. If I ever end up in that situation again, please kill me. Other than that reasonably common use case, I don't think it offers a lot of value over robust shared hosting, virtual private server (VPS) or dedicated servers.

Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo

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From the onboarding and in the days afterward, it was very easy to get into the platform and begin creating important websites and configuring user options. The interface is easy to navigate, and the platform pages load quickly. Since the platform is built for Word plus press, it has features including backup, staging, maintenance mode, and direct WP-Admin login to make configuration and site management faster. We have never had any issues on the billing side of the account.

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Very responsive and bring fast answers for problems

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Support is generally great. Enterprise support is fantastic, with little to no wait times. I find that chat support can almost always take care of the problem without escalating to a ticket for a higher level of troubleshooting. The chat support for many other hosting providers can only handle basic issues. This is a big bonus for us to get quick and helpful answers.

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I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.

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While we still use GoDaddy for some services, WP Engine definitely has been a major upgrade for our WordPress hosting. In addition to faster load speeds, WP Engine has been more adept at allowing us to manage a high number of websites without straining the system. We have never used Network Solutions for our own hosting needs, but when we do interact with them on behalf of our clients, their systems always seem to be clunky and hard to use, and they often overcharge customers by selling them products they do not need.

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• ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
• Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.

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• WP Engine reduces our time investment and upkeep costs which increases our margins.
• WP Engine simplifies site management with a built-in development server, which saves us headaches.
• WP Engine itself is positioned as a premium service, which allows us to use their branding as a tool to close sales.

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