Skype vs. TransUnion TruAudience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Skype
Score 7.4 out of 10
N/A
Skype (the personal edition) is a free web meeting, video conferencing, and VoIP software. The free version includes audio and video Skype-to-Skype calls, ability to call mobile phones and landlines, paid international calling, and conference calling capabilities for up to 25 people.N/A
TransUnion TruAudience
Score 7.0 out of 10
N/A
TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.N/A
Pricing
SkypeTransUnion TruAudience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SkypeTransUnion TruAudience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SkypeTransUnion TruAudience
Top Pros
Top Cons
Features
SkypeTransUnion TruAudience
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
Skype
7.5
134 Ratings
6% below category average
TransUnion TruAudience
-
Ratings
High quality audio8.0131 Ratings00 Ratings
High quality video7.8129 Ratings00 Ratings
Low bandwidth requirements6.5126 Ratings00 Ratings
Mobile support7.7114 Ratings00 Ratings
Screen Sharing
Comparison of Screen Sharing features of Product A and Product B
Skype
7.0
115 Ratings
13% below category average
TransUnion TruAudience
-
Ratings
Desktop sharing7.4114 Ratings00 Ratings
Whiteboards6.657 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Skype
6.8
115 Ratings
19% below category average
TransUnion TruAudience
-
Ratings
Calendar integration6.982 Ratings00 Ratings
Meeting initiation7.2103 Ratings00 Ratings
Integrates with social media6.262 Ratings00 Ratings
Record meetings / events7.174 Ratings00 Ratings
Slideshows6.766 Ratings00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
Skype
7.8
108 Ratings
8% below category average
TransUnion TruAudience
-
Ratings
Live chat8.5107 Ratings00 Ratings
Audience polling7.462 Ratings00 Ratings
Q&A7.559 Ratings00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Skype
7.4
97 Ratings
12% below category average
TransUnion TruAudience
-
Ratings
User authentication7.184 Ratings00 Ratings
Participant roles & permissions7.380 Ratings00 Ratings
Confidential attendee list7.858 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Skype
-
Ratings
TransUnion TruAudience
9.0
2 Ratings
5% above category average
Role-based user permissions00 Ratings9.02 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Skype
-
Ratings
TransUnion TruAudience
8.4
2 Ratings
5% above category average
Tag library00 Ratings7.02 Ratings
Tag variable mapping00 Ratings9.02 Ratings
Ease of writing custom tags00 Ratings9.02 Ratings
Rules-driven tag execution00 Ratings9.02 Ratings
Tag performance monitoring00 Ratings10.02 Ratings
Page load times00 Ratings7.02 Ratings
Mobile app tagging00 Ratings7.01 Ratings
Library of JavaScript extensions00 Ratings9.02 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Skype
-
Ratings
TransUnion TruAudience
9.0
2 Ratings
8% above category average
Event tracking00 Ratings10.02 Ratings
Mobile event tracking00 Ratings9.02 Ratings
Data distribution management00 Ratings9.02 Ratings
Universal data layer00 Ratings10.02 Ratings
Automated error checking00 Ratings7.02 Ratings
Best Alternatives
SkypeTransUnion TruAudience
Small Businesses
ClickMeeting
ClickMeeting
Score 9.3 out of 10
Google Tag Manager
Google Tag Manager
Score 8.3 out of 10
Medium-sized Companies
ClickMeeting
ClickMeeting
Score 9.3 out of 10
Google Tag Manager
Google Tag Manager
Score 8.3 out of 10
Enterprises
Google Meet
Google Meet
Score 8.3 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SkypeTransUnion TruAudience
Likelihood to Recommend
7.2
(136 ratings)
7.0
(7 ratings)
Likelihood to Renew
10.0
(5 ratings)
8.2
(4 ratings)
Usability
10.0
(3 ratings)
7.0
(1 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(42 ratings)
5.0
(1 ratings)
Implementation Rating
10.0
(3 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
SkypeTransUnion TruAudience
Likelihood to Recommend
Microsoft
Skype is well suited for quick calls back and forth, in both video and audio, among team members who have it already installed and who know how to use it. It is less well-suited when trying to do a presentation for somebody who does NOT have it installed or who lacks internet speed.
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TransUnion
Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
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Pros
Microsoft
  • The instant chat function is great. Very straightforward, easy to use, easy to learn, no technical issues.
  • Video calls are pretty easy also, user friendly and a mostly stable connection with no issues.
  • Voice calls are easy also, eliminates the need for an external landline or the need to use your cell phone. Clear connections, not really any dropped calls.
Read full review
TransUnion
  • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
  • Creating the firing conditions for a tag.
  • Adding users to different groups with limited or full admin permissions.
  • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
Read full review
Cons
Microsoft
  • This is really small, but I'd love to see the emoticons updated to emojis.
  • Make calling free like some other communications app providers.
  • Grant the ability to not show that you're online even when you are. Sometimes you want to make a call, but you don't want other people to see you're online and start messaging you.
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TransUnion
  • Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
  • Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
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Likelihood to Renew
Microsoft
I have given this rating as this need to give more than that as it's very helpful for us and makes our work more efficient and fast.
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TransUnion
Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
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Usability
Microsoft
Skype is not as good as Facetime in terms of ease to glance at it and figure out how it works. I think that's a result of Skype trying to be too many things at once. A lot of the menu and UI could be streamlined, and I would jettison some of the additional functions that have been tacked on over the years to simplify. That being said, while some options are slightly hard to find, they all work flawlessly once found.
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TransUnion
Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
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Support Rating
Microsoft
I am not aware of the current support level for Skype for business, as I have never used even though I have the product. However, the support for Skype's personal paid users is not where it could be. Users who pay for Skype features do not have a clear path to reach out to support. So, rating 6, can be better as soon as I need to use Skype for business support and get a good experience. I will say that I will renew Skype for Business subscription, which is a significant inconsistency on my end. The explanation is that Skype for Business comes bundled with Office for Business, with no additional cost, so why not.
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TransUnion
Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
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Implementation Rating
Microsoft
It can be used on the phone via mobile application as well as on the desktop by logging in to the website. Easily installed and ready to use.
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TransUnion
No answers on this topic
Alternatives Considered
Microsoft
Microsoft Teams provides basically the same services. Local number calling is not available (that I know of) but that only matters if you have any need to use it. Teams is a little more stable, especially with a lot of people on a call. Skype is easier to set up and to operate. Skype also has a larger install base.
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TransUnion
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does
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Professional Services
Microsoft
The service provided is up to date, as discussed before buying.
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TransUnion
No answers on this topic
Return on Investment
Microsoft
  • Overall Skype is a good investment. We use regular Skype so its a product that comes with Windows PC's as a standard app. We dont use Skype for Business so this cuts cost overall.
  • Using the basic functions of Skype and not Skype for business does have some downsides but you do save money. There are many other apps we use as well as Skype in order to accomplish all of our goals.
  • The downside of course is that the more you want Skype to do, the more money it will cost the organization as a whole. It does have many more functions which you have to upgrade to Skype for business for. That is my only criticism.
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TransUnion
  • Wonderful for ensuring we meet our logistical and record-keeping requirements
  • Negative at being the best at quality-of-life options, like specific muting
  • Great at allowing a casual work environment in having chats for memes, pets, etc.
Read full review
ScreenShots