Sniply is a social media management solution built primarily as a content management and marketing tool for social media to drive ROI and leads.
$29
per month
Tailwind
Score 5.6 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Viraltag
Score 8.7 out of 10
N/A
Viraltag is a social media marketing and management solution built to provide users with multi-channel content management based on engaging visual content. It includes third-party integrations with Dropbox, Picasa, Instagram, RSS feeds, and Canva, among others.
N/A
Pricing
Sniply
Tailwind
Viraltag
Editions & Modules
FREE
$0
per month
BASIC
$29
per month
PRO
$79
per month
BUSINESS
$149
per month
AGENCY
$299
per month
Free
$0
billed annually
Pro
$24.99
per month 1 user and profile
Advanced
$49.99
per month 2 users and profiles
Max
$99.99
per month 5 users and 3 profiles
Tailwind Communities
$119.88
billed annually
No answers on this topic
Offerings
Pricing Offerings
Sniply
Tailwind
Viraltag
Free Trial
No
No
No
Free/Freemium Version
Yes
Yes
No
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Sniply
Tailwind
Viraltag
Features
Sniply
Tailwind
Viraltag
Marketing
Comparison of Marketing features of Product A and Product B
Sniply
9.0
2 Ratings
16% above category average
Tailwind
7.5
8 Ratings
3% below category average
Viraltag
9.5
1 Ratings
21% above category average
Lead generation
9.02 Ratings
5.07 Ratings
10.01 Ratings
Content marketing
9.01 Ratings
5.18 Ratings
9.01 Ratings
Campaigns and promotions
9.01 Ratings
10.05 Ratings
9.01 Ratings
Paid media management
00 Ratings
10.05 Ratings
10.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sniply
9.0
1 Ratings
7% above category average
Tailwind
3.6
12 Ratings
80% below category average
Viraltag
9.2
2 Ratings
10% above category average
Twitter
9.01 Ratings
00 Ratings
9.02 Ratings
Facebook
9.01 Ratings
1.01 Ratings
9.02 Ratings
LinkedIn
9.01 Ratings
00 Ratings
9.01 Ratings
Google+
9.01 Ratings
00 Ratings
10.01 Ratings
Instagram
00 Ratings
3.98 Ratings
9.01 Ratings
Pinterest
00 Ratings
5.712 Ratings
9.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sniply
9.5
2 Ratings
21% above category average
Tailwind
7.1
10 Ratings
8% below category average
Viraltag
9.7
1 Ratings
23% above category average
Campaign success analytics
10.02 Ratings
4.59 Ratings
10.01 Ratings
Real-time tracking
9.01 Ratings
7.08 Ratings
10.01 Ratings
Competitor analysis
00 Ratings
9.76 Ratings
9.01 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sniply
-
Ratings
Tailwind
9.2
4 Ratings
19% above category average
Viraltag
9.0
1 Ratings
17% above category average
Boolean keyword searches
00 Ratings
9.52 Ratings
10.01 Ratings
Filtering out noise/spam
00 Ratings
8.93 Ratings
8.01 Ratings
Sentiment analysis
00 Ratings
8.94 Ratings
9.01 Ratings
Broad channel coverage
00 Ratings
9.44 Ratings
9.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sniply
-
Ratings
Tailwind
4.1
12 Ratings
65% below category average
Viraltag
9.3
2 Ratings
14% above category average
Content planning and scheduling
00 Ratings
5.112 Ratings
10.02 Ratings
Audience targeting
00 Ratings
3.49 Ratings
9.01 Ratings
Content optimization
00 Ratings
3.412 Ratings
8.02 Ratings
Workflow management
00 Ratings
4.510 Ratings
10.02 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sniply
-
Ratings
Tailwind
4.9
10 Ratings
49% below category average
Viraltag
8.3
2 Ratings
3% above category average
Automated routing and prioritization
00 Ratings
5.18 Ratings
8.02 Ratings
Customer interaction histories
00 Ratings
4.55 Ratings
9.01 Ratings
Bulk actions
00 Ratings
5.18 Ratings
8.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sniply is well suited for large companies with very engaged audiences and brands that attract a lot of attention. It would also work well with single brands that don't have to switch between profiles. For us, it works very well; it is just a little more time consuming than if we were a larger company or had fewer brands.
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
I found [Viraltag] offers great value for money. Especially, it allows you to just manage one account for all media social media platforms namely Pinterest, Instagram, Facebook, Facebook Pages, Twitter, and LinkedIn. Tailwind (another great social media posting tool), on the other hand, only allows 1 account for 1 social media platform. This implies that we have to pay more! However, [Viraltag] has been responsive to users' requests, and it is constantly improving its features over time.
Using the 'Call to Action' feature means I set specific text to drive people to my blog.
1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
It's super easy to track clicks and conversions to your website.
Super easy integration with Buffer which is fantastic.
The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes.
Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account.
Customization. Snips are look the same, it would be helpful if there were more customization options.
When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
The Tailwind Create is fun and helpful but still hard to use.
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Sniply has a lot more data and customization features. Bitly does not have the features we need in the version we use. Sniply's UI is a lot more clean and user friendly then Bitly and is easier to use. Also, the integration with Sendible makes Sniply much more convenient for us to use
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.
Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.