SocialFlow by Piano vs. Viralheat (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SocialFlow by Piano
Score 5.6 out of 10
N/A
A solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation. Socialflow was acquired by Piano in 2022, and is now a Piano solution.N/A
Viralheat (Discontinued)
Score 2.0 out of 10
N/A
Viralheat was acquired by Cision in 2015 and rebranded Cision Social Edition. It was later discontinued.N/A
Pricing
SocialFlow by PianoViralheat (Discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SocialFlow by PianoViralheat (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
SocialFlow by PianoViralheat (Discontinued)
Top Pros
Top Cons
Features
SocialFlow by PianoViralheat (Discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
SocialFlow by Piano
5.0
2 Ratings
42% below category average
Viralheat (Discontinued)
-
Ratings
Boolean keyword searches5.12 Ratings00 Ratings
Filtering out noise/spam4.62 Ratings00 Ratings
Sentiment analysis5.12 Ratings00 Ratings
Broad channel coverage5.12 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
SocialFlow by Piano
5.1
3 Ratings
43% below category average
Viralheat (Discontinued)
-
Ratings
Content planning and scheduling5.13 Ratings00 Ratings
Audience targeting5.13 Ratings00 Ratings
Content optimization5.13 Ratings00 Ratings
Workflow management5.13 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
SocialFlow by Piano
4.9
3 Ratings
49% below category average
Viralheat (Discontinued)
-
Ratings
Automated routing and prioritization5.12 Ratings00 Ratings
Customer interaction histories4.62 Ratings00 Ratings
Bulk actions5.13 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
SocialFlow by Piano
5.1
3 Ratings
40% below category average
Viralheat (Discontinued)
-
Ratings
Lead generation5.13 Ratings00 Ratings
Content marketing5.13 Ratings00 Ratings
Paid media management5.13 Ratings00 Ratings
Campaigns and promotions5.13 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
SocialFlow by Piano
5.7
3 Ratings
40% below category average
Viralheat (Discontinued)
-
Ratings
Twitter5.13 Ratings00 Ratings
Facebook5.13 Ratings00 Ratings
LinkedIn5.13 Ratings00 Ratings
Google+9.01 Ratings00 Ratings
Instagram5.13 Ratings00 Ratings
Pinterest5.12 Ratings00 Ratings
YouTube5.12 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
SocialFlow by Piano
5.1
3 Ratings
42% below category average
Viralheat (Discontinued)
-
Ratings
Campaign success analytics5.13 Ratings00 Ratings
Real-time tracking5.13 Ratings00 Ratings
Competitor analysis5.12 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
SocialFlow by Piano
7.0
3 Ratings
15% below category average
Viralheat (Discontinued)
-
Ratings
Role-based user permissions & privileges7.03 Ratings00 Ratings
Mobile access7.03 Ratings00 Ratings
Best Alternatives
SocialFlow by PianoViralheat (Discontinued)
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
SocialFlow by PianoViralheat (Discontinued)
Likelihood to Recommend
5.6
(5 ratings)
8.3
(14 ratings)
Likelihood to Renew
9.0
(2 ratings)
8.3
(13 ratings)
Usability
5.1
(2 ratings)
9.1
(1 ratings)
Support Rating
5.6
(2 ratings)
8.8
(2 ratings)
Implementation Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
SocialFlow by PianoViralheat (Discontinued)
Likelihood to Recommend
Piano Software
SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction​ 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
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Discontinued Products
If social is a big part of your business in more departments than just marketing and communications (marcom), make sure to let the team know and ask how Viralheat can accommodate multiple users and departments. Viralheat was great during the evaluation process because they were willing to show us exactly what they could do for our company - they even customized accounts for us to show us the true value of signing on.
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Pros
Piano Software
  • Posts without human input.
  • Monitors algorithms.
  • Easy to use interface.
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Discontinued Products
  • Viralheat’s reporting feature delivers analytics in presentation-grade spreadsheets. I include these images in reports or presentations to different teams.
  • Monitoring is definitely a strong point. I am not limited by a conversation or mention limitation, which is especially important when tracking high-volume products or brands. We are able to quickly identify trends and act accordingly.
  • The user experience is a pleasant one. Viralheat offers many comprehensive features but the layout of the product is simple and intuitive. I’m able to access any feature without having to click around into multiple places.
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Cons
Piano Software
  • I'd like to open up windows for more than one account/platform at time.
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Discontinued Products
  • Not being able to reference in the native platform (e.g. LinkedIn, Facebook) the name of companies or users referenced in a post.
  • Not being able to embed images natively. (e.g. Image attached to a post on Viralheat shows up as a url link on the native platform).
  • Would love to see a calendar view of the scheduled posts as well as the current list view.
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Likelihood to Renew
Piano Software
  • Clarity of communication
  • Quality of product
  • Its sheer utility
  • How we now rely on it greatly
  • Reasonable price point
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Discontinued Products
Viralheat provided our team with the kind of monitoring tool we were looking for. As an added bonus, they had a member of their team brainstorm the best ways for us to set up our account to ensure we weren’t missing anything. Great customer service.
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Usability
Piano Software
I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
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Discontinued Products
I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
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Support Rating
Piano Software
They don’t seem to understand the issues when we explain them.
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Discontinued Products
The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.
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Implementation Rating
Piano Software
No answers on this topic
Discontinued Products
We were up and running within an hour.
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Alternatives Considered
Piano Software
We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
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Discontinued Products
We chose Viralheat because it allowed us to do multiple things from one tool. We were able to monitor our brand mentions after each video, song, or album release - this provided us with valuable feedback abouout our brand and music. We were also able to connect our accounts and engage directly with our fans as well as post new content. We monitored the analytics around each release and campaign and were able to determine which were successful.
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Return on Investment
Piano Software
  • Increased engagement
  • ROI
  • Efficiency
  • Transparency/data/insight
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Discontinued Products
  • Viralheat has helped me understand how real-life users react to things I build and/or test.
  • I’ve gotten a better understanding of my space and the relevant news surrounding it. This helps me build a better product.
  • It saves me a lot of time. I’m able to quickly monitor what’s important to me.
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ScreenShots