Splashmetrics vs. ZoomInfo Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Splashmetrics
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
Splashmetrics is an AI-driven SaaS solution solely focused on the accelerating shift toward self-serve B2B buying. The platform helps automate the planning, execution, and measurement of smart-content-driven, hyper-personalized, self-serve sales journeys. For example, its Manage component collaboratively aligns all GTM stakeholders across the enterprise around a 5-touch content-driven sales cycle from initial engagement to…
$5,880
per year per installation
ZoomInfo Marketing
Score 8.2 out of 10
N/A
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.N/A
Pricing
SplashmetricsZoomInfo Marketing
Editions & Modules
STARTER
$5,880
per year
PLUS
$11,760
per year
PRO
$31,200
per year
No answers on this topic
Offerings
Pricing Offerings
SplashmetricsZoomInfo Marketing
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$1,050 one-time feeNo setup fee
Additional DetailsCustom Enterprise Pricing
More Pricing Information
Features
SplashmetricsZoomInfo Marketing
Engagement
Comparison of Engagement features of Product A and Product B
Splashmetrics
-
Ratings
ZoomInfo Marketing
7.3
17 Ratings
3% below category average
Automated routing and prioritization00 Ratings6.816 Ratings
Customer interaction histories00 Ratings7.716 Ratings
Engagement data tracking00 Ratings7.316 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Splashmetrics
-
Ratings
ZoomInfo Marketing
7.7
16 Ratings
1% above category average
Ad campaign creation00 Ratings8.214 Ratings
Display advertising00 Ratings7.715 Ratings
Contextual advertising00 Ratings7.911 Ratings
Social advertising00 Ratings7.416 Ratings
Ad reporting and analytics00 Ratings7.616 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Splashmetrics
-
Ratings
ZoomInfo Marketing
7.8
19 Ratings
3% above category average
Standard visitor segmentation00 Ratings7.919 Ratings
Behavioral visitor segmentation00 Ratings7.218 Ratings
ABM sales intelligence00 Ratings8.118 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Splashmetrics
-
Ratings
ZoomInfo Marketing
7.1
18 Ratings
4% below category average
3rd party intent signals00 Ratings7.118 Ratings
Downstream intent signals00 Ratings7.017 Ratings
Account identification00 Ratings7.218 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Splashmetrics
-
Ratings
ZoomInfo Marketing
6.9
18 Ratings
10% below category average
Automated workflow & orchestration00 Ratings6.918 Ratings
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User Ratings
SplashmetricsZoomInfo Marketing
Likelihood to Recommend
-
(0 ratings)
7.3
(20 ratings)
Likelihood to Renew
-
(0 ratings)
8.3
(2 ratings)
Usability
-
(0 ratings)
8.5
(20 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
6.2
(2 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
6.2
(2 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
SplashmetricsZoomInfo Marketing
Likelihood to Recommend
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
ZoomInfo Marketing can be used to re-target companies already in your sales process or familiar with you (i.e., have been to your website or engaged with you in some way). You may not get a large number of conversions through a cold display campaign, but ZI Marketing is a great way to stay at the top of your buyers' minds and provide them with bottom-of-the-funnel content through advertising.
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Pros
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
  • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
  • The reporting allows us to easily see the performance of our ads. There is no guesswork.
  • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
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Cons
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
  • Does not fully integrate sales and marketing, so some work and translation is still required.
  • this is a complicated tool, and requires a rather long time to train employees to use properly.
  • no training included, and the price is a bit high
  • Does not integrate the same across all internet browser programs
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Likelihood to Renew
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
It just complements every effort that our sales and marketing team go through. We also use other zoom products, and this meshes so well with them. It has cut down the time we need for results in marketing and sales, as well as increasing the success rate of the actions we choose. We're seeing greater ROI on efforts since we started.
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Usability
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
I think it's great for marketing and sales alignment and it gives great insights and data that we can translate over to our LinkedIn advertising, but I think the reporting limitations aren't great. The discrepancies don't provide full confidence in the numbers. But, as a tool to become more targeted based on websights and sales goals it's great!
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Support Rating
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.
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Online Training
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
Calls using Zoom remote sessions, emails chat.
Read full review
Implementation Rating
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.
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Alternatives Considered
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
We have ZoomInfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads.
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Contract Terms and Pricing Model
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
No, it was clear.
Read full review
Scalability
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
Enable scalable process and implementation to use for marketing and sales.
Read full review
Return on Investment
Splashmetrics, Inc.
No answers on this topic
ZoomInfo
  • We have found a lower CPC across our pages
  • Tracking characteristics on types of businesses on our pages - also very close to our dream persona
  • Build a weekly workflow internally between sales and marketing to use the incoming contacts and increasing number of qualified leads to hand off to sales
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ScreenShots

Splashmetrics Screenshots

Screenshot of the Splashmetrics Diving Board – the console for all Active and Inactive Splashes.Screenshot of this Plan section allows users to quickly establish critical elements of self-serve selling initiatives, automating most of company-wide benchmarks, KPIs, and timelines.Screenshot of the Splashmetrics platform's ABM initiative form. Success means providing customers the right products and solutions at the right time. And as self-serve buying becomes more widespread – proving the case for products and solutions becomes much more nuanced and progressive. So a clear understanding of those needs and solutions, as well as that process, is critical to successful self-serve GTM.Screenshot of the Splashmetrics platform's ABM initiative form.Screenshot of the Flow planner, which allows users to define the stage-appropriate profiling, qualification data, content type, and interaction data for the Buyer. Further, Splashmetrics automated the CTA linking between each Journey asset so that every Buyer can always self-progress to the purchase decision.Screenshot of the SplashLogic Spec feature, which allows users to assign specific execution tasks in each Flow Stage to tactical team members such as Ops teams and content creators – be they internal or external providers. The SplashLogicAI then automates the content related and integrations via a one-click sync.