Sprout Social vs. Umbraco CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprout Social
Score 8.5 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Umbraco CMS
Score 6.7 out of 10
N/A
Umbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco is always running the latest technology, the company has aligned with Microsoft's .NET release schedule to always have the Umbraco CMS…
$0
Pricing
Sprout SocialUmbraco CMS
Editions & Modules
Essentials
$79 per seat/per month annual / $99 per seat/per month monthly
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Umbraco Free
$0
Umbraco Starter
$53
per month
Umbraco Standard
$320
per month
Umbraco Professional
$860
per month
Umbraco Cloud Enterprise
Custom Pricing
per month
Offerings
Pricing Offerings
Sprout SocialUmbraco CMS
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Umbraco CMS and all of its core features are the same across all plans.
More Pricing Information
Community Pulse
Sprout SocialUmbraco CMS
Features
Sprout SocialUmbraco CMS
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sprout Social
7.3
113 Ratings
4% below category average
Umbraco CMS
-
Ratings
Boolean keyword searches7.179 Ratings00 Ratings
Filtering out noise/spam7.095 Ratings00 Ratings
Sentiment analysis7.276 Ratings00 Ratings
Broad channel coverage8.189 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sprout Social
8.2
143 Ratings
1% above category average
Umbraco CMS
-
Ratings
Content planning and scheduling9.2143 Ratings00 Ratings
Audience targeting7.2110 Ratings00 Ratings
Content optimization8.2126 Ratings00 Ratings
Workflow management8.4125 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sprout Social
7.9
130 Ratings
3% below category average
Umbraco CMS
-
Ratings
Automated routing and prioritization7.685 Ratings00 Ratings
Customer interaction histories8.1115 Ratings00 Ratings
Bulk actions8.1114 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Sprout Social
7.1
95 Ratings
8% below category average
Umbraco CMS
-
Ratings
Lead generation6.969 Ratings00 Ratings
Content marketing8.191 Ratings00 Ratings
Paid media management6.23 Ratings00 Ratings
Campaigns and promotions7.24 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sprout Social
8.4
142 Ratings
1% above category average
Umbraco CMS
-
Ratings
Twitter8.8124 Ratings00 Ratings
Facebook8.8141 Ratings00 Ratings
LinkedIn8.7128 Ratings00 Ratings
Google+7.846 Ratings00 Ratings
Instagram8.7130 Ratings00 Ratings
Pinterest8.346 Ratings00 Ratings
YouTube8.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sprout Social
8.3
144 Ratings
7% above category average
Umbraco CMS
-
Ratings
Campaign success analytics8.6136 Ratings00 Ratings
Real-time tracking8.1132 Ratings00 Ratings
Competitor analysis8.0119 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sprout Social
8.0
136 Ratings
1% above category average
Umbraco CMS
-
Ratings
Role-based user permissions & privileges8.6130 Ratings00 Ratings
Mobile access7.3123 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Sprout Social
-
Ratings
Umbraco CMS
9.0
12 Ratings
9% above category average
Role-based user permissions00 Ratings9.012 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Sprout Social
-
Ratings
Umbraco CMS
8.5
11 Ratings
9% above category average
API00 Ratings8.010 Ratings
Internationalization / multi-language00 Ratings9.010 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Sprout Social
-
Ratings
Umbraco CMS
8.0
12 Ratings
2% above category average
WYSIWYG editor00 Ratings10.012 Ratings
Code quality / cleanliness00 Ratings10.012 Ratings
Admin section00 Ratings7.012 Ratings
Page templates00 Ratings8.012 Ratings
Library of website themes00 Ratings6.011 Ratings
Mobile optimization / responsive design00 Ratings6.011 Ratings
Publishing workflow00 Ratings10.012 Ratings
Form generator00 Ratings7.010 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Sprout Social
-
Ratings
Umbraco CMS
7.2
12 Ratings
4% below category average
Content taxonomy00 Ratings6.012 Ratings
SEO support00 Ratings10.011 Ratings
Bulk management00 Ratings7.09 Ratings
Availability / breadth of extensions00 Ratings7.011 Ratings
Community / comment management00 Ratings6.011 Ratings
Best Alternatives
Sprout SocialUmbraco CMS
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sprout SocialUmbraco CMS
Likelihood to Recommend
8.4
(201 ratings)
6.0
(12 ratings)
Likelihood to Renew
9.3
(67 ratings)
-
(0 ratings)
Usability
8.5
(128 ratings)
8.0
(2 ratings)
Availability
7.7
(8 ratings)
7.0
(1 ratings)
Performance
8.0
(7 ratings)
3.0
(1 ratings)
Support Rating
2.5
(39 ratings)
2.0
(1 ratings)
Online Training
7.3
(3 ratings)
3.0
(1 ratings)
Implementation Rating
1.0
(12 ratings)
7.0
(1 ratings)
Ease of integration
8.0
(42 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
4.0
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Sprout SocialUmbraco CMS
Likelihood to Recommend
Sprout Social
Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts
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Umbraco
Umbraco CMS is the perfect tool for a company that is looking to keep their website updated. The simple to use tools and templates means updating and creating new pages is easy. The WYSIWYG editor is a nice feature, however, for accessibility, there should be some more guidance on what is suitable to be used on the CMS.
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Pros
Sprout Social
  • Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
  • Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
  • Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
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Umbraco
  • Quick to learn. For most if cases, developer needs to know Razor coding.
  • Doesn't require back-end programming.
  • Has build in users management (developers, content managers) and members management consoles (users of the site).
  • Clear admin tool (especially in version 7)
  • Fast.
  • Creating code from scratch, so it is easier to create clean code.
Read full review
Cons
Sprout Social
  • I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account.
  • I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered.
  • An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage.
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Umbraco
  • Speed for older sites - Umbraco content can load slowly if you have thousands of pages of content. Of course, this would not be a problem for simpler websites
  • Complexity - since the product is free out-of-the-box, it will take technical expertise to get Umbraco setup properly
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Likelihood to Renew
Sprout Social
Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.
Read full review
Umbraco
No answers on this topic
Usability
Sprout Social
Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers.
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Umbraco
Umbraco CMS effectively addresses enterprise content management needs. It's quite mature .NET based CMS, standing out as a leader among its competitors. Websites built with Umbraco are blazing fast. Extensive customization capabilities, and user-friendly content publishing interface makes it an ideal choice for businesses looking for a mature CMS solution.
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Reliability and Availability
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Umbraco
Occasionally, errors will appear in the admin that make it impossible to work without developer support.
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Performance
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Umbraco
Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
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Support Rating
Sprout Social
The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
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Umbraco
Support for Umbraco-owned paid plugins is nonexistent.
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Online Training
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Umbraco
Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.
Read full review
Implementation Rating
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Umbraco
Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
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Alternatives Considered
Sprout Social
We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer.
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Umbraco
Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new feature of the CMS
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Scalability
Sprout Social
No answers on this topic
Umbraco
Without significant development, the product does not scale well.
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Return on Investment
Sprout Social
  • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
  • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
  • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
Read full review
Umbraco
  • Has helped us to create more engaging pages that push people to complete the online forms
  • We have seen more people buy from us since we launched our new look website
  • We can easily update the content without waiting for the development team to make changes
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Umbraco CMS Screenshots

Screenshot of Umbraco 8 backoffice UIScreenshot of Umbraco 8 side by side multilingual editingScreenshot of Umbraco 8 Content AppsScreenshot of Umbraco Cloud project overviewScreenshot of Umbraco Cloud environment overview