Sprout Social vs. Unmetric (discontinued)

IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.

Incentivized

Unmetric is great when you need to do quantitative analysis of social media posts, whether you own the posts or not. Newer features like segment creation where you can get results by keyword or category are amazing time-savers for certain tasks (like if you're looking at posts about fruit and want to see how posts that mention "bananas" perform you can do that right in the dashboard). Hopefully, they'll soon allow you to build and save those filters so you don't have to recreate them every time you do a task. While in the past I'd only recommend this platform for keeping a pulse on unowned content, the new tools make the platform useful even for reviewing owned content, as you may be able to save time on content coding tasks- it seems like that's the direction they're headed anyway

Incentivized

• For each account, customize posts for each platform, and schedule them to go live simultaneously.
• Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
• Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.

Incentivized

• Very user friendly.
• Great support staff.
• Constant updates.

Incentivized

• Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
• Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.

Incentivized

• The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
• They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
• Sometimes the platform just stops working.
• Support sits in India so there's no way to get answers fast if you have a question or issue.

Incentivized

I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).

Incentivized

Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.

Incentivized

Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.

It is quick to post, however you have to refresh the page every time you add a new scheduled item.

Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.

Incentivized

Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that

Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.

We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.

Incentivized

I haven't used Simply Measured in a few years, mostly because it was just too expensive for what we needed it for and Unmetric provided what we needed at a reasonable price. I also had an issue with how big the Simply Measured files were- they often froze analysts' computers, and the first task was to delete unused tabs to reduce the file size.

Incentivized

• One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
• Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
• One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.

Incentivized

• Increased employee efficiency
• Better customer service

Incentivized