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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Sprout Social

    Score8.4 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Yoast

    Score8.4 out of 10
    N/AYoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…

    $0

    per year

    Pricing
    Sprout SocialYoast
    Editions & Modules
    Essentials
    $79 per seat/per month annual / $99 per seat/per month monthly
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Premium
    $118.80
    per year
    Offerings
    Pricing Offerings
    Sprout SocialYoast
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Sprout SocialYoast
    Considered Both Products
    Sprout Social
    No answer on this topic
    yoast.com
    Chose Yoast
    Yoast is much easier to use than many of the more advanced SEO tools. That being the case, it is a perfect solution for beginner and intermediate users. Since most of our clients fall into that category, Yoast SEO is a tool that they can feel confident using to optimize their …
    Incentivized
    Key User Insights
    Would buy again
    94%
    Would buy again
    106 Answers
    88%
    Would buy again
    29 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    93 Answers
    91%
    Delivers good value for the price
    29 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    108 Answers
    94%
    Happy with the feature set
    31 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    86 Answers
    94%
    Lived up to sales and marketing promises
    30 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    92 Answers
    94%
    Implementation went as expected
    30 Answers
    Features
    Sprout SocialYoast
    Listening/monitoring
    Comparison of Listening/monitoring features of Sprout Social and Yoast
    Feature
    Sprout Social
    7.2
    114 Ratings
    6% below category average
    Yoast
    -
    Ratings
    Boolean keyword searches6.980 Ratings00 Ratings
    Filtering out noise/spam7.196 Ratings00 Ratings
    Sentiment analysis7.077 Ratings00 Ratings
    Broad channel coverage8.090 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Sprout Social and Yoast
    Feature
    Sprout Social
    8.2
    145 Ratings
    1% above category average
    Yoast
    -
    Ratings
    Content planning and scheduling9.2145 Ratings00 Ratings
    Audience targeting7.2110 Ratings00 Ratings
    Content optimization8.2126 Ratings00 Ratings
    Workflow management8.4126 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Sprout Social and Yoast
    Feature
    Sprout Social
    7.9
    132 Ratings
    3% below category average
    Yoast
    -
    Ratings
    Automated routing and prioritization7.687 Ratings00 Ratings
    Customer interaction histories8.1116 Ratings00 Ratings
    Bulk actions8.1115 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Sprout Social and Yoast
    Feature
    Sprout Social
    7.1
    96 Ratings
    9% below category average
    Yoast
    -
    Ratings
    Lead generation6.869 Ratings00 Ratings
    Content marketing8.192 Ratings00 Ratings
    Paid media management6.23 Ratings00 Ratings
    Campaigns and promotions7.24 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Sprout Social and Yoast
    Feature
    Sprout Social
    8.4
    144 Ratings
    1% above category average
    Yoast
    -
    Ratings
    Twitter8.8126 Ratings00 Ratings
    Facebook8.7143 Ratings00 Ratings
    LinkedIn8.6130 Ratings00 Ratings
    Google+7.846 Ratings00 Ratings
    Instagram8.6132 Ratings00 Ratings
    Pinterest8.246 Ratings00 Ratings
    YouTube8.01 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Sprout Social and Yoast
    Feature
    Sprout Social
    8.2
    146 Ratings
    6% above category average
    Yoast
    -
    Ratings
    Campaign success analytics8.6138 Ratings00 Ratings
    Real-time tracking8.1134 Ratings00 Ratings
    Competitor analysis7.8120 Ratings00 Ratings
    Account management
    Comparison of Account management features of Sprout Social and Yoast
    Feature
    Sprout Social
    8.0
    138 Ratings
    1% above category average
    Yoast
    -
    Ratings
    Role-based user permissions & privileges8.7132 Ratings00 Ratings
    Mobile access7.3124 Ratings00 Ratings
    SEO
    Comparison of SEO features of Sprout Social and Yoast
    Feature
    Sprout Social
    -
    Ratings
    Yoast
    7.4
    60 Ratings
    4% below category average
    Keyword analysis00 Ratings10.050 Ratings
    Backlink management00 Ratings9.033 Ratings
    SERP ranking tracking00 Ratings6.019 Ratings
    Page grader00 Ratings10.054 Ratings
    Competitive analysis00 Ratings4.024 Ratings
    Site audit / diagnostics00 Ratings8.041 Ratings
    Site recommendations00 Ratings10.043 Ratings
    Task management00 Ratings2.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of Sprout Social and Yoast
    Feature
    Sprout Social
    -
    Ratings
    Yoast
    5.0
    51 Ratings
    41% below category average
    Local SEO00 Ratings1.940 Ratings
    Social SEO00 Ratings6.041 Ratings
    Mobile SEO00 Ratings6.041 Ratings
    Global SEO00 Ratings6.034 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Sprout Social and Yoast
    Feature
    Sprout Social
    -
    Ratings
    Yoast
    8.6
    47 Ratings
    2% above category average
    Multi-domain support00 Ratings10.020 Ratings
    Integration with web analytics tools00 Ratings7.343 Ratings
    Best Alternatives
    Sprout SocialYoast
    Small Businesses
    Sendible
    Score7 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Sprout SocialYoast
    Likelihood to Recommend
    8.4
    (203 ratings)
    10.0
    (60 ratings)
    Likelihood to Renew
    9.2
    (67 ratings)
    10.0
    (1 ratings)
    Usability
    8.5
    (130 ratings)
    10.0
    (2 ratings)
    Availability
    7.7
    (8 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    1.7
    (39 ratings)
    7.7
    (19 ratings)
    Online Training
    7.3
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    1.0
    (12 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (42 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Sprout SocialYoast
    Likelihood to Recommend
    Sprout Social
    Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts
    Incentivized
    Read full review
    yoast.com
    Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
    Incentivized
    Read full review
    Pros
    Sprout Social
    • Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
    • Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
    • Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
    Incentivized
    Read full review
    yoast.com
    • Evaluate the SEO score of any given page's content.
    • Makes it simple to manage the title and description for a page (what shows up on Google search results).
    • Boils down complicated topics such as canonical URLs for non-technical users.
    • Easy explanations for any and all options, including why to use or not use an option.
    Incentivized
    Read full review
    Cons
    Sprout Social
    • I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account.
    • I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered.
    • An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage.
    Incentivized
    Read full review
    yoast.com
    • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
    • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
    • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
    Incentivized
    Read full review
    Likelihood to Renew
    Sprout Social
    Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.
    Incentivized
    Read full review
    yoast.com
    I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
    Incentivized
    Read full review
    Usability
    Sprout Social
    Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers.
    Incentivized
    Read full review
    yoast.com
    It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
    Incentivized
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    Reliability and Availability
    Sprout Social
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Read full review
    yoast.com
    No answers on this topic
    Performance
    Sprout Social
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review
    yoast.com
    No answers on this topic
    Support Rating
    Sprout Social
    The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
    Incentivized
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    yoast.com
    There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
    Incentivized
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    Online Training
    Sprout Social
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review
    yoast.com
    No answers on this topic
    Implementation Rating
    Sprout Social
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Read full review
    yoast.com
    No answers on this topic
    Alternatives Considered
    Sprout Social
    We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer.
    Incentivized
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    yoast.com
    This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
    Incentivized
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    Return on Investment
    Sprout Social
    • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
    • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
    • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
    Incentivized
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    yoast.com
    • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
    • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
    • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
    Incentivized
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    ScreenShots

    Sprout Social Screenshots

    Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.