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Square Customers vs. Sugar Sell (SugarCRM) vs. VerticalResponse

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Square Customers

    Score8.7 out of 10
    N/ASquare's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.

    $0

    Sugar Sell (SugarCRM)

    Score9 out of 10
    N/ASugar Sell from SugarCRM is a collaborative CRM, allowing users to track and monitor activities, map each customer’s journey. Sugar Sell replaces former editions of the SugarCRM product, including the SugarCRM Community Edition, the open source edition, which is discontinued.

    $19

    per month per user (3 users minimum, billed annually)

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    Square CustomersSugar Sell (SugarCRM)VerticalResponse
    Editions & Modules
    Customer Directory
    $0
    Gift Card Starter Pack
    $2
    per card (plus 2.6% + 10¢ processing fee)
    Email Marketing
    starting $15
    per month
    Text Message Marketing
    starting at $10
    per month
    Loyalty
    starting at $45
    per month
    Quick Cards
    from 99c
    per card (plus 2.6% + 10¢ processing fee)
    Custom Cards
    from 81c
    per card (plus 2.6% + 10¢ processing fee)
    Essentials
    $19
    per month (billed annually) per user (3 user minimum, 9 user maximum)
    Standard
    $59
    per month (billed annually) per user (10 User Minimum)
    Advanced
    $85
    per month (billed annually) per user (10 user minimum)
    Premier
    $135
    per month (billed annually) per user (10 user minimum)
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    Square CustomersSugar Sell (SugarCRM)VerticalResponse
    Free Trial
    YesYesYes
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Square CustomersSugar Sell (SugarCRM)VerticalResponse
    Considered Multiple Products
    Block, Inc (Square)
    No answer on this topic
    SugarCRM
    No answer on this topic
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    70%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    80%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    80%
    Implementation went as expected
    4 Answers
    No answers on this topic
    Features
    Square CustomersSugar Sell (SugarCRM)VerticalResponse
    Sales Force Automation
    Comparison of Sales Force Automation features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    7.1
    4 Ratings
    10% below category average
    Sugar Sell (SugarCRM)
    4.8
    33 Ratings
    48% below category average
    VerticalResponse
    -
    Ratings
    Customer data management / contact management9.04 Ratings5.032 Ratings00 Ratings
    Workflow management8.13 Ratings6.028 Ratings00 Ratings
    Territory management5.33 Ratings6.026 Ratings00 Ratings
    Opportunity management4.02 Ratings7.026 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.53 Ratings7.029 Ratings00 Ratings
    Contract management8.04 Ratings3.026 Ratings00 Ratings
    Quote & order management6.94 Ratings4.024 Ratings00 Ratings
    Interaction tracking7.74 Ratings3.030 Ratings00 Ratings
    Channel / partner relationship management5.83 Ratings2.025 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    6.8
    2 Ratings
    12% below category average
    Sugar Sell (SugarCRM)
    2.3
    24 Ratings
    108% below category average
    VerticalResponse
    -
    Ratings
    Case management7.32 Ratings3.024 Ratings00 Ratings
    Call center management6.82 Ratings2.019 Ratings00 Ratings
    Help desk management6.32 Ratings2.017 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    8.9
    2 Ratings
    14% above category average
    Sugar Sell (SugarCRM)
    5.5
    25 Ratings
    34% below category average
    VerticalResponse
    -
    Ratings
    Lead management8.92 Ratings6.022 Ratings00 Ratings
    Email marketing8.92 Ratings5.023 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    7.9
    3 Ratings
    3% above category average
    Sugar Sell (SugarCRM)
    3.0
    28 Ratings
    88% below category average
    VerticalResponse
    -
    Ratings
    Task management5.73 Ratings4.026 Ratings00 Ratings
    Billing and invoicing management9.53 Ratings3.018 Ratings00 Ratings
    Reporting8.43 Ratings2.024 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    8.7
    2 Ratings
    13% above category average
    Sugar Sell (SugarCRM)
    3.3
    28 Ratings
    79% below category average
    VerticalResponse
    -
    Ratings
    Forecasting8.02 Ratings3.024 Ratings00 Ratings
    Pipeline visualization9.02 Ratings2.025 Ratings00 Ratings
    Customizable reports9.02 Ratings5.027 Ratings00 Ratings
    Customization
    Comparison of Customization features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    6.9
    2 Ratings
    10% below category average
    Sugar Sell (SugarCRM)
    5.5
    29 Ratings
    33% below category average
    VerticalResponse
    -
    Ratings
    Custom fields3.72 Ratings6.029 Ratings00 Ratings
    Scripting environment7.01 Ratings6.019 Ratings00 Ratings
    API for custom integration10.01 Ratings5.025 Ratings00 Ratings
    Custom objects00 Ratings5.026 Ratings00 Ratings
    Security
    Comparison of Security features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    9.5
    3 Ratings
    12% above category average
    Sugar Sell (SugarCRM)
    5.5
    27 Ratings
    42% below category average
    VerticalResponse
    -
    Ratings
    Single sign-on capability10.01 Ratings5.021 Ratings00 Ratings
    Role-based user permissions9.03 Ratings6.026 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    6.6
    2 Ratings
    13% below category average
    Sugar Sell (SugarCRM)
    3.0
    19 Ratings
    86% below category average
    VerticalResponse
    -
    Ratings
    Social data6.32 Ratings3.019 Ratings00 Ratings
    Social engagement6.82 Ratings3.016 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    6.0
    1 Ratings
    23% below category average
    Sugar Sell (SugarCRM)
    4.5
    19 Ratings
    50% below category average
    VerticalResponse
    -
    Ratings
    Marketing automation10.01 Ratings5.019 Ratings00 Ratings
    Compensation management2.01 Ratings4.013 Ratings00 Ratings
    Platform
    Comparison of Platform features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    9.0
    3 Ratings
    17% above category average
    Sugar Sell (SugarCRM)
    4.0
    20 Ratings
    62% below category average
    VerticalResponse
    -
    Ratings
    Mobile access9.03 Ratings4.020 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    -
    Ratings
    Sugar Sell (SugarCRM)
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings00 Ratings10.07 Ratings
    Dynamic content00 Ratings00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings00 Ratings10.04 Ratings
    Landing pages00 Ratings00 Ratings10.04 Ratings
    A/B testing00 Ratings00 Ratings10.05 Ratings
    Mobile optimization00 Ratings00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings00 Ratings10.08 Ratings
    List management00 Ratings00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    -
    Ratings
    Sugar Sell (SugarCRM)
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    26% above category average
    Dashboards00 Ratings00 Ratings10.09 Ratings
    Standard reports00 Ratings00 Ratings10.09 Ratings
    Custom reports00 Ratings00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Square Customers and Sugar Sell (SugarCRM) and VerticalResponse
    Feature
    Square Customers
    -
    Ratings
    Sugar Sell (SugarCRM)
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings00 Ratings10.01 Ratings
    Link Tracking00 Ratings00 Ratings10.01 Ratings
    Image Validation00 Ratings00 Ratings10.01 Ratings
    Inbox Display00 Ratings00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings00 Ratings10.01 Ratings
    Spam Testing00 Ratings00 Ratings10.01 Ratings
    Email Previews00 Ratings00 Ratings10.01 Ratings
    Best Alternatives
    Square CustomersSugar Sell (SugarCRM)VerticalResponse
    Small Businesses
    Salesflare
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Kintone
    Score9.7 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Oracle Sales
    Score8.9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Square CustomersSugar Sell (SugarCRM)VerticalResponse
    Likelihood to Recommend
    8.7
    (4 ratings)
    2.0
    (59 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.2
    (26 ratings)
    8.6
    (19 ratings)
    Usability
    9.6
    (3 ratings)
    3.0
    (10 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.6
    (3 ratings)
    9.1
    (12 ratings)
    8.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (3 ratings)
    10.0
    (4 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Square CustomersSugar Sell (SugarCRM)VerticalResponse
    Likelihood to Recommend
    Block, Inc (Square)
    Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
    Incentivized
    Read full review
    SugarCRM
    Sugar CRM is a good tool, but it's complex to customize. It often requires expensive 3rd partners to implement more complex scenarios that SugarCRM struggles to support; coming back with explanations was usually time-consuming and unsupported. The back end is overly complex in terms of what it needs to be, with many redundant database tables and columns.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Block, Inc (Square)
    • Sales pipeline
    • Customer engagement
    • Marketing
    Incentivized
    Read full review
    SugarCRM
    • Great way to keep myself organized. I do not miss appointments with clients since within the system I can input my appointment time and also send out a reminder to my clients.
    • It has a nice layout [that] does not seem to be cluttered. I find it to be very user friendly.
    • It has customizable dashboards which I find beneficial
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Block, Inc (Square)
    • Some of the build quality on the peripherals could feel a bit better.
    • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
    • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
    Incentivized
    Read full review
    SugarCRM
    • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
    • General layout could be improved by the addition of modern templates to customize the standard look and feel
    • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Block, Inc (Square)
    No answers on this topic
    SugarCRM
    Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Block, Inc (Square)
    The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
    Incentivized
    Read full review
    SugarCRM
    There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Block, Inc (Square)
    No answers on this topic
    SugarCRM
    SugarCRM has never been down for us.
    Read full review
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Block, Inc (Square)
    No answers on this topic
    SugarCRM
    No response time issues ever. Very productive due to its ease of use.
    Read full review
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Block, Inc (Square)
    Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
    Incentivized
    Read full review
    SugarCRM
    The support overall at least for us has been phenomenal. Anytime that the system has any Issues at all IT gets in contact from someone from support to get the system back up and running. Have never gone more than 30 minutes with the system not working. So overall I will be definetely recommending this system in any other company that I may work for in the future.
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    In-Person Training
    Block, Inc (Square)
    No answers on this topic
    SugarCRM
    We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
    Read full review
    VerticalResponse
    No answers on this topic
    Online Training
    Block, Inc (Square)
    No answers on this topic
    SugarCRM
    Only part of an implemementation as noted previously.
    Read full review
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Block, Inc (Square)
    No answers on this topic
    SugarCRM
    Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
    Incentivized
    Read full review
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Block, Inc (Square)
    A lot easier to use than Infusionsoft!!
    Incentivized
    Read full review
    SugarCRM
    SugarCRM is a lot better in many ways then LogicsCRM which I started using when I started as a sales rep at Community Tax. Yet there is still room for a lot of improvements to accommodate a steady workflow. They integration of old CRM files seems to have worked great from Logics to Sugar.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Scalability
    Block, Inc (Square)
    No answers on this topic
    SugarCRM
    Works from 2-300 Users in our experience.
    Read full review
    VerticalResponse
    No answers on this topic
    Return on Investment
    Block, Inc (Square)
    • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
    • All of my initial equipment was free and there were no startup costs so my return was immediate.
    • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
    Incentivized
    Read full review
    SugarCRM
    • Overall seems to be more expensive than other subscription based CRMs.
    • Has positively impact our sales team to make more efficient and accountability among sales teams. Also allows for high level aggregated reporting
    • Has been impactful for all teams, not only sales to track individual activity on a daily, weekly, monthly and quarterly basis
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    Sugar Sell (SugarCRM) Screenshots

    Screenshot of a view of Sugar Sell's contacts listScreenshot of Sugar Sell's analyticsScreenshot of a Sugar Sell dashboard